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I am a seasoned Social Media Specialist with extensive experience in cryptocurrency and fintech industries, as well as community development and consumer goods sectors. I have led social media teams, developed and executed campaign strategies across multiple platforms, and managed livestreams and event operations to increase brand visibility and engagement. Passionate about enhancing social media presence, I pioneer innovative marketing approaches including web3 on-chain marketing. With a solid background in content creation, stakeholder communication, and crisis management, I excel at ensuring brand consistency and driving organic growth. I thrive in dynamic environments where I can collaborate across teams and manage multiple social media channels to promote community engagement and corporate objectives.…I am a seasoned Social Media Specialist with extensive experience in cryptocurrency and fintech industries, as well as community development and consumer goods sectors. I have led social media teams, developed and executed campaign strategies across multiple platforms, and managed livestreams and event operations to increase brand visibility and engagement. Passionate about enhancing social media presence, I pioneer innovative marketing approaches including web3 on-chain marketing. With a solid background in content creation, stakeholder communication, and crisis management, I excel at ensuring brand consistency and driving organic growth. I thrive in dynamic environments where I can collaborate across teams and manage multiple social media channels to promote community engagement and corporate objectives.

Deanna Yong

Social Media Manager, Content Creator, Brand Strategist, +2

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I am a seasoned Social Media Specialist with extensive experience in cryptocurrency and fintech industries, as well as community development and consumer goods sectors. I have led social media teams, developed and executed campaign strategies across multiple platforms, and managed livestreams and event operations to increase brand visibility and engagement. Passionate about enhancing social media presence, I pioneer innovative marketing approaches including web3 on-chain marketing. With a solid background in content creation, stakeholder communication, and crisis management, I excel at ensuring brand consistency and driving organic growth. I thrive in dynamic environments where I can collaborate across teams and manage multiple social media channels to promote community engagement and corporate objectives.…I am a seasoned Social Media Specialist with extensive experience in cryptocurrency and fintech industries, as well as community development and consumer goods sectors. I have led social media teams, developed and executed campaign strategies across multiple platforms, and managed livestreams and event operations to increase brand visibility and engagement. Passionate about enhancing social media presence, I pioneer innovative marketing approaches including web3 on-chain marketing. With a solid background in content creation, stakeholder communication, and crisis management, I excel at ensuring brand consistency and driving organic growth. I thrive in dynamic environments where I can collaborate across teams and manage multiple social media channels to promote community engagement and corporate objectives.

Available to hire

I am a seasoned Social Media Specialist with extensive experience in cryptocurrency and fintech industries, as well as community development and consumer goods sectors. I have led social media teams, developed and executed campaign strategies across multiple platforms, and managed livestreams and event operations to increase brand visibility and engagement. Passionate about enhancing social media presence, I pioneer innovative marketing approaches including web3 on-chain marketing.

With a solid background in content creation, stakeholder communication, and crisis management, I excel at ensuring brand consistency and driving organic growth. I thrive in dynamic environments where I can collaborate across teams and manage multiple social media channels to promote community engagement and corporate objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Lead at Bybit Fintech Limited

May 1, 2025 - Present

As the COE (Center of Excellence) Lead for the Social Media team, I streamlined team processes, set quarterly KPIs, and developed social media strategies including budget allocation. I delegated daily tasks, ideated and executed campaigns, and communicated with stakeholders and product managers to drive sign-ups. My role also involved managing crisis communications and pioneering web3 social media on-chain marketing to boost social presence.

Social Media Specialist at Bybit Fintech Limited

May 1, 2025 - September 3, 2025

Managed daily business needs for social media platforms including Facebook, X, LinkedIn, Threads, Instagram, YouTube, and TikTok. Responsible for content generation to drive organic traffic, liaised with customer care for enquiries, ran livestream operations and strategized functions like red packet and voting. Managed large-scale keynote event livestreaming and ensured local communities and platforms stayed on brand. Participated in crisis management and led web3 on-chain marketing efforts.

Corporate Communications and Partnerships Manager at People’s Association, South West Community Development Council

June 30, 2024 - September 3, 2025

Managed social media platforms Facebook, Instagram, and LinkedIn. Created visual and video content, drafted media releases and speeches, managed bi-monthly newsletters, coordinated media events, and cultivated partnerships. Provided administrative approval for initiatives aiding vulnerable residents and presented program proposals to potential partners, strengthening community relations and social cohesion.

Social Media Specialist at Bybit Fintech Limited

December 31, 2022 - September 3, 2025

Managed social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube. Ensured responses to collaboration opportunities and customer inquiries. Created copy for FAQs and outreach emails, planned blog editorials, produced creative directions for partnership activations, and coordinated CEO AMA session livestreams. Created dashboards for social listening, engagement, and reporting to optimize social media performance.

Social Media Specialist at Cariuma Pte Ltd

May 1, 2022 - September 3, 2025

Managed multiple social media platforms including Facebook, Instagram, WeChat, and Weibo. Handled collaboration opportunities and customer inquiries, crafted FAQ templates and outreach emails, supported brand promotion of sustainable sneaker products, and maintained consistent engagement with local and international audiences.

Social Media Specialist at Newtycoon Plus

August 1, 2019 - September 3, 2025

Managed social media platforms including Twitter, Facebook Page, and Instagram. Prepared member communications across various channels and managed community interactions. Designed event banners and organized incentive trip events, supporting a successful cryptocurrency mining community.

Brand and Content Editor / Marketing Coordinator at Party Fairy

May 1, 2018 - September 3, 2025

Coordinated creative team activities including design and photography, managed Instagram content, strategized social media and photo shoots, and produced printables and digital marketing materials to enhance brand awareness and engagement.

Digital Marketing Executive at Big Box Singapore Pte. Ltd

January 1, 2017 - September 3, 2025

Created content including blog writing and managed the blog on WordPress. Conducted product photoshoots for e-commerce site and blog usage, supporting digital marketing initiatives.