Available to hire
I’m Niek Dormans, a Digital Marketing & Content Strategy Specialist with 8+ years’ experience delivering results for clients in green tech, creative industries, SaaS, and public sector.
I help brands grow through clear messaging, conversion-driven UX, and data-informed marketing. As founder of N-Visible, I manage end-to-end digital projects. From website builds and product launches to content systems and campaign strategy.
I thrive in remote, cross-functional teams and love turning complex ideas into simple, high-performing digital experiences that connect strategy, creativity, and measurable impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
Dutch
Fluent
Spanish; Castilian
Advanced
French
Fluent
German
Intermediate
Work Experience
Digital Marketing & Web Project Manager | Owner at N-visible
July 1, 2022 - PresentLead multidisciplinary teams to deliver end-to-end digital solutions, combining data-driven marketing strategy with responsive front-end platforms on modern CMS, to create seamless experiences that convert.
Example Prokjects:
Product manager for UK based Multi-network EV Charging Platform
• Built internal multi-network EVSE monitoring platform improving performance of the LBS team.
• Shipped features: real-time charger map, operational status/health, incident triage, real-time carbon data, and financial dashboards -> optimized KPI/OKR reporting.
• Migrated data from REST to GraphQL, improving ingestion and delivery -> 35% faster data transfer.
• Designed external Electric Highway map with real-time EVSE data -> 10%fewer customer complaints.
• Implemented QA automation, CI/CD, and auto-deployment -> 5% less downtime and faster releases.
• Facilitated Agile delivery (PRDs, user stories, sprint ceremonies), scaling workflows from 1 -> N.
CRO & Project Manager for Windowcare (B2C service sector)
• Coordinated collaboration with SEO agency, copywriter, and developer resulting in increased completed quote requests and closed deals.
• Defined requirements and ensured smooth delivery across technical and marketing teams.
• Applied CRO best practices to simplify the user journey.
Digital marketing strategist at Etil Research Group (Public sector)
• Partnered with the team to design an integrated Looker Studio dashboard consolidating web, social, and email data reducing reporting time.
• Streamlined reporting workflows for government and education stakeholders by aligning KPIs and visualization standards.
• Developed data-driven content calendars that increased platform visibility and improved stakeholder engagement.
Marketing- and Campaign Project Manager for NBQ Spray (Creative Sector)
• Partnered with the in-house marketing team and International Export Manager to design and execute multi-channel influencer campaigns
(TikTok, Instagram, video).
• Coordinated campaign workflows and asset (creative & copy) delivery to ensure consistency across platforms.
• Significantly broadened brand reach in the street-art community, achieving double-digit growth in engagement.
Web Consultant & Trainer at Sparkle (Data & AI sector)
• Guided the internal marketing team through hands-on workshops and co-development of WordPress landing pages.
• Upskilled staff in CMS best practices and SEO fundamentals, improving site performance and content management efficiency.
Account Manager Benelux at Montana Colors
July 1, 2022 - October 6, 2025Defined and executed Benelux sales strategy, aligning with business goals. Built sales forecasts & reporting dashboards to track performance. Expanded and managed a distribution network of 50+ clients, from lead generation to contract negotiation.
Marketing Manager at Cranium
July 1, 2021 - October 6, 2025Developed and executed integrated marketing plans, including budget allocation, campaign scheduling, and performance reporting. Oversaw website, social media channels, and Google Ads campaigns to increase brand visibility and lead generation. Produced marketing collateral (brochures, infographics, visuals), aligning design and messaging with company objectives.
Education
Masters in Audiovisual Arts, Communication and Multimedia Design: Interaction Design at LUCA School of Arts & KU Leuven
January 1, 2016 - October 6, 2025Bachelor's in Media and Culture: Digital Media + Minor in Marketing and Strategy at University of Amsterdam
January 1, 2014 - October 6, 2025Qualifications
Vlerick Business School: Essentials in Marketing
January 1, 2020 - October 31, 2025Cambridge English Certificate
January 11, 2030 - October 31, 2025Social Media Marketing (HubSpot Academy)
September 1, 2022 - October 1, 2023Industry Experience
Media & Entertainment, Software & Internet, Government, Energy & Utilities, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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