I am an international branding and marketing consultant with over 25 years of experience launching and relaunching FMCG brands across Europe and beyond. I specialise in consumer marketing, brand building, product launches, pack design, and creative communications that revitalize brands and boost market share. My pragmatic, no-frills approach helps companies move quickly from insight to execution, delivering measurable improvements in competitiveness. I have led successful relaunches of Pasta Rummo and Fiorentini, and I enjoy collaborating with teams to craft clear positioning and compelling campaigns.…

Giorgio Bellachioma

I am an international branding and marketing consultant with over 25 years of experience launching and relaunching FMCG brands across Europe and beyond. I specialise in consumer marketing, brand building, product launches, pack design, and creative communications that revitalize brands and boost market share. My pragmatic, no-frills approach helps companies move quickly from insight to execution, delivering measurable improvements in competitiveness. I have led successful relaunches of Pasta Rummo and Fiorentini, and I enjoy collaborating with teams to craft clear positioning and compelling campaigns.…

Available to hire

I am an international branding and marketing consultant with over 25 years of experience launching and relaunching FMCG brands across Europe and beyond. I specialise in consumer marketing, brand building, product launches, pack design, and creative communications that revitalize brands and boost market share.

My pragmatic, no-frills approach helps companies move quickly from insight to execution, delivering measurable improvements in competitiveness. I have led successful relaunches of Pasta Rummo and Fiorentini, and I enjoy collaborating with teams to craft clear positioning and compelling campaigns.

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Language

English
Fluent
Italian
Fluent
English
Fluent

Work Experience

Senior Advisor at EBRD (European Bank Research & Development - London)
December 1, 1999 - Present
Senior consultant specializing in launching and relaunching food products and brands across 11 countries and more than 25 enterprises. Provided pragmatic marketing, branding, and communication advice leading to significant project successes including successful brand launches and relaunches in Ukraine, Albania, Morocco, Bosnia, Macedonia, and Tunisia, among others.
Founder and Brand Building Consultant at Brand Building Studio, Milano
March 1, 1998 - Present
Founded a consultancy to assist companies in successful product launches and brand value enhancement, working with clients like Nestlé, Parmigiano Reggiano producers, Fiorentini, Pasta Rummo, and Ramcro. Delivered brand repositioning, advertising campaigns, pack design and identity renewal projects.
Marketing Director at Best Food – Unilever
September 5, 1995 - February 27, 1996
Held progressively relevant marketing roles culminating as Marketing Director, managing iconic brands such as Knorr, Hellmann’s, Gerber baby food, and Santa Rosa Jams. Delivered product launches, relaunches, and long-lasting TV campaigns including the Umbrella Campaign. Participated in European commodity pricing committees.
Group Marketing Manager at General Food Kraft Italy
December 1, 1985 - September 3, 1995
Managed marketing for beef in can (Simmenthal), tuna in can, and snacks, introducing innovations like the aluminum can for canned products.
Product Manager at Gillette Italy
December 31, 1983 - November 25, 1985
Managed products in the writing instruments and toiletries categories including Paper Mate.
Senior Advisor Marketing & Communication at EBRD (European Bank for Reconstruction & Development)
December 1, 1999 - Present
Senior Advisor on marketing and communication for dozens of international projects in 12 countries (1999–2021); launched/relaunched brands, improved competitiveness, and led branding and communications across diverse sectors (dairy, vegetables, cables, food distributors, frozen foods, margarine, etc.).
Founder / Brand Building Consultant at Brand Building Studio (Milano)
March 1, 1995 - Present
Founded Brand Building Studio to help companies approach product launches and enhance brand value; advised Nestlé, Parmigiano Reggiano design, Pasta Rummo, RAMCRO and numerous Italian brands; developed brand identities, packaging and communications across markets.
Branding & Market Consultant at GEA Managing Consultants
December 31, 2018 - September 8, 2025
Branding and market consultancy for various projects in manufacturing and professional services.
Launches Adviser at EUROFOOD
December 31, 2023 - September 8, 2025
Led launches of healthy foods, beverages, and other products; developed brand identities and advertising for this leading distributor.
Graphic Designer / Brand Designer at Parmigiano Reggiano
December 31, 2022 - September 8, 2025
Completed a complete new graphic design and brand identity for this iconic Italian cheese producer (2022).
Brand Relaunch Lead at FIORENTINI
December 31, 2020 - September 8, 2025
Relaunched the brand with a completely new Brand Identity and packaging (2020).
Brand Relaunch – Vincinni & Fantasia at Makprogres MKD
December 31, 2017 - September 8, 2025
Relaunched Vincinni and Fantasia brands across multiple categories (2017).
Brand Relaunch – RAMCRO at RAMCRO
December 31, 2024 - September 8, 2025
Totally renewed the Brand image for RAMCRO (special cables) with new logo and promo materials (2022–2024).
Product Manager at Gillette Italy
December 31, 1983 - September 8, 2025
Product Manager on Writing Instruments (PAPER MATE) and toiletries; introduced aluminum can on all canned products.
Group Marketing Manager at General Foods Kraft Italy
December 31, 1985 - September 8, 2025
Group Marketing Manager; launched aluminum can on all canned products; led growth in major segments.
Marketing Director at BESTFOOD – UNILEVER
December 31, 1995 - September 8, 2025
Led marketing for Knorr, Hellmann’s, Gerber, and Santa Rosa Jams; launched Knorr rice in pouch; umbrella TV campaign; involved in European price harmonization.
Brand Building Consultant / Founder at Brand Building Studio
March 1, 1995 - Present
Founded Brand Building Studio in Milan to help companies approach product launches and improve brand value; led international brand development projects (Nestlé Maggi, Pasta Rummo, Fiorentini, etc.).
Senior Advisor - Marketing & Communication at EBRD
December 1, 1999 - Present
Senior Advisor for marketing and communication; worked across 12 countries on branding, marketing and communication initiatives for dozens of companies in dairy, beverages, snacks, and more.
Branding & Marketing Consultant at GEA Managing Consultants
December 31, 2018 - September 8, 2025
Branding and marketing projects for Italian consulting company; responsible for branding and marketing initiatives across multiple clients (2010-2018).
Launches Adviser at EUROFOOD
December 31, 2023 - September 8, 2025
Launched/relaunched all brands owned by this leading distributor; led healthy foods, beer, soft drinks, snacks, wines with new brand identities and advertising.
Senior Advisor, Marketing & Communication at EBRD (European Bank for Reconstruction & Development)
December 31, 2021 - September 8, 2025
Senior Advisor for marketing and communication across 11 countries; launched and relaunched numerous brands; advised 25+ enterprises in diverse sectors; focus on branding, marketing strategy and communication.
Founder and Senior Brand Consultant at Brand Building Studio (Brand Building Consulting)
March 1, 1995 - Present
Founded Brand Building Studio in Milan to help companies launch and reposition products and brands; led international branding projects for Nestlé, Parmigiano Reggiano, Pasta Rummo, Ramcro, Makprogres, Fiordentini, and others.
New Launches Adviser at EUROFOOD
December 31, 2023 - September 8, 2025
Launched/relaunched all brands owned by EUROFOOD; developed brand identities and advertising for Healthy Food, Beer, Soft Drinks, snacks, wines and more (2019-2023).
Branding & Marketing Consultant at GEA (Managing consultants)
December 31, 2018 - September 8, 2025
Responsible for Branding and Market aspects in projects for GEA; contributed to brand identity, market positioning, and communications.
Graphic Design & Brand Identity Consultant at Parmigiano Reggiano
December 31, 2022 - September 8, 2025
Completed a complete new graphic design and branding for an iconic Italian cheese producer; 2022 branding project.
Senior Advisor, Marketing & Communications at EBRD (European Bank for Reconstruction and Development)
December 1, 1999 - Present
Senior marketing and communication advisor focused on launching and relaunching brands across 11 countries; advised on branding, campaigns, and market positioning for food and other sectors to quickly improve competitiveness and brand value.
Founder & Brand Building Consultant at Brand Building Studio
March 1, 1995 - Present
Founded Milan-based Brand Building Studio to help companies with product launches and brand value improvement; delivered brand identity, packaging concepts, and advertising campaigns for Nestlé, Eurofood, Parmigiano Reggiano, Fiorentini, Pasta Rummo, Ramcro, and others; guided international branding initiatives.
Branding & Marketing Consultant at GEA Managing Consultants
December 31, 2018 - September 8, 2025
Responsible for branding and marketing projects for this Italian consulting firm (2010-2018); managed brand identity, advertising, packaging, and market positioning across multiple clients.
Launches Adviser at Eurofood
December 31, 2023 - September 8, 2025
Advised on new launches and brand relaunches across healthy foods, beer, soft drinks, snacks, frozen vegetables, and wines; led development of new brand identities and campaigns (2019-2023).
Graphic Design Consultant at Parmigiano Reggiano (Producer)
December 31, 2022 - September 8, 2025
Delivered complete new graphic design and branding concepts for an iconic Italian cheese producer; enhanced packaging and brand identity (2022).
Brand Relaunch Consultant at Fiorentini
December 31, 2020 - September 8, 2025
Relaunched FioreNTini healthy foods with a new brand identity and positioning.
Brand Image Consultant at RAMCRO
January 1, 2022 - Present
Totally renewed brand image and communications for RAMCRO’s leading cables products; created new logo and promotional materials; extended branding work to related brands (2022+).
Senior Advisor Marketing & Communication at EBRD
December 31, 2021 - September 8, 2025
Senior advisor on marketing and communication for 11+ countries; launched and relaunched numerous brands across dairy, vegetables, cheese, beverages, and more; advised on branding and market positioning.
Founder & Senior Advisor at Brand Building Consulting (Brand Building Studio)
March 1, 1995 - Present
Founded Brand Building Studio in Milan to help companies successfully approach product launches and improve brand value; provided marketing, branding, packaging, and communication guidance.
Brand Designer / Graphic Design Consultant at Parmigiano Reggiano Producer
December 31, 2022 - September 8, 2025
Complete new graphic design for an iconic Italian cheese producer; 2022.
Brand Relaunch Consultant at Fiorentini
December 31, 2020 - September 8, 2025
Relaunch in 2020 of the brand with a total different Brand Identity on the pack (designed by G. Bellachioma).
Brand Identity / Relaunch Consultant at Ramcro
December 31, 2022 - September 8, 2025
Totally renewed the Brand image for Ramcro; new logo and promo materials in 2022 and additional work in 2024 for other Ramcro brands.
Launches Adviser at Eurofood
December 31, 2023 - September 8, 2025
Launched/relaunched all brands owned by the leading distributor; Healthy Food, Beer, Soft drinks, snacks, wines relaunched with new Brand identity or advertising.
Branding & Marketing Consultant at GEA Managing Consultants
December 31, 2018 - September 8, 2025
Branding and marketing projects for this Italian consulting firm; 2010-2018.
Marketing Director at BESTFOOD – UNILEVER
December 31, 1995 - September 8, 2025
Progressively held relevant marketing positions up to Marketing Director; launched Knorr rice in pouch, Bouillon in powder, umbrella TV campaign; European price harmonization involvement; managed Santa Rosa jams and tomato products.
Group Marketing Manager at General Foods Kraft Italy
December 31, 1985 - September 8, 2025
Managed brand portfolio including SIMMENTHAL, tuna in can, and salty spreads; introduced aluminum can on all canned products.
Product Manager at GILLETTE ITALY
December 31, 1983 - September 8, 2025
Product Manager on Writing Instruments (PAPER MATE) and toiletries; introduced aluminum can onto all canned products.
Senior Advisor, Marketing and Communication at EBRD (European Bank for Reconstruction and Development)
December 1, 1999 - Present
European-wide consultant specialized in launching/relaunching food products and brands; advised on marketing, branding and communications across 11 countries; led launches such as Torchyn mayonnaise and ketchup (Ukraine), Yarych biscuits and crackers (Ukraine), Teuta Brand (Albania); supported relaunches and brand positioning across multiple categories.
Founder & Principal Consultant at Brand Building Consulting
March 1, 1995 - Present
Founded Brand Building Studio to help companies approach product launches and improve brand value; advised Nestlé HQ Vevey, Nestlé Ukraine, Parmigiano Reggiano branding, Fiorettini healthy foods, Pasta Rummo launch, Ramcro brand revamps, Eurofood launches.
Branding & Market Consultant at GEA Managing Consultants
January 1, 2018 - September 26, 2025
Branding and market strategy assignments in projects for a leading Italian consulting firm; focused on branding, market positioning and communications (2010-2018).
Advisor, New Launches at EUROFOOD
January 1, 2023 - September 26, 2025
Launched and relaunched brands across Healthy Food, Beer, Soft drinks, snacks and wines; refreshed brand identities and advertising; contributed to product development and market introduction.
Brand Relaunch Specialist at Fiorettini (Fiorentini) Healthy Foods
January 1, 2020 - Present
Relaunched the Fiorettini healthy food brand in 2020, including new positioning, brand identity and packaging design.
Brand Identity Lead at Parmigiano Reggiano Producer
December 31, 2022 - September 26, 2025
Complete new graphic design and brand identity for a Parmigiano Reggiano producer, completed in 2022.
Brand Relaunch Specialist at Makprogres MKD
January 1, 2017 - Present
Led relaunches including Vincinni biscuits and Fantasia brands; brand identity and advertising across categories (2017).
Senior Advisor Marketing and Communication at EBRD (European Bank for Reconstruction and Development)
December 1, 1999 - Present
Senior advisor on marketing and communication; launched and relaunched brands across 11 countries; led campaigns and branding initiatives in multiple sectors; advised enterprises to improve competitiveness and market share.
Founder / Consultant at Brand Building Studio (Brand Building Consulting)
March 1, 1995 - Present
Founded the Brand Building Studio in Milan to help companies approach product launches and improve brand value; advised Nestlé, Parmigiano Reggiano, Pasta Rummo, Ramcro, Eurofood, and others.
Branding & Marketing Consultant at GEA Managing Consultants
December 31, 2018 - September 26, 2025
Branding and marketing projects for clients; branding and market positioning; development of brand identities and communications.
New Launches Adviser at Eurofood
December 31, 2023 - September 26, 2025
Launched and relaunched multiple brands in healthy foods, beer, soft drinks, snacks and wine; developed brand identities and advertising campaigns to strengthen competitiveness.
Graphic Design & Brand Identity Consultant at Parmigiano Reggiano
December 31, 2022 - September 26, 2025
Complete new graphic design for one producer of iconic Italian cheese; brand identity refresh for packaging and marketing materials in 2022.
Brand Relaunch Consultant at Pasta Rummo
January 1, 2014 - Present
Led a highly successful brand launch in the Italian market; ongoing family consultant on the Rummo Brand through 2024.
Marketing Director at Bestfood – Unilever
December 31, 1995 - September 26, 2025
Progressively advanced through marketing roles to Marketing Director, managing Knorr, Hellmann’s, Gerber, and Santa Rosa brands. Initiated and led packaging innovations, launched Knorr rice in pouch and bouillon, drove umbrella TV campaigns, and contributed to European pricing harmonization initiatives.
Group Marketing Manager at General Foods Kraft Italy
December 31, 1985 - September 26, 2025
Managed marketing for beef in can, tuna in can, and snack products; introduced aluminum can packaging; led development campaigns.
Product Manager (Writing Instruments & Toiletries) at Gillette Italy
December 31, 1983 - September 26, 2025
Product Manager on Writing Instruments and toiletries; introduced aluminum can packaging across product lines.
Senior Advisor, Marketing & Communications at EBRD (European Bank for Reconstruction & Development) – London
December 31, 2021 - September 26, 2025
Senior Advisor for marketing and communication across 11 countries; launched and relaunched multiple FMCG brands and products; advised on branding, advertising, and market positioning.
Founder at Brand Building Studio (Milano)
March 1, 1995 - Present
Founded a Milan-based consultancy providing brand launches and repositioning strategies for FMCG and consumer brands; advised Nestlé Headquarter Vevey, Nestlé Ukraine, Eurofood, Parmigiano Reggiano, Pasta Rummo, Ramcro, Fioretini, and many others.
Branding & Marketing Consultant at GEA Managing Consultants
December 31, 2018 - September 26, 2025
Responsible for branding and marketing projects for this Italian consulting firm; delivered branding and marketing campaigns across multiple industries (2010-2018).
Eurofood Launches Adviser at EUROFOOD
December 31, 2023 - September 26, 2025
Launched and relaunched all brands owned by this leading distributor; managed healthy food, beer, soft drinks, snacks, wines, and more; improved brand identity and market share.
Consultant – Parmigiano Reggiano at Parmigiano Reggiano
December 31, 2022 - September 26, 2025
Developed complete new graphic design and branding for a producer of iconic Italian cheese; updated packaging and brand identity.
Relaunch Consultant – Fiorentini at Fiore ntini
December 31, 2020 - September 26, 2025
Relaunched Fiore ntini healthy food brand with new brand identity, positioning, and advertising strategy.
Brand Identity & Marketing Consultant at RAMCRO
December 31, 2024 - September 26, 2025
Totally renewed brand image for RAMCRO's special cables; developed new logo and promotional materials in 2022 and 2024; extended to RAMCRO brands in Europe.
Senior Advisor Marketing, Branding and Communication at EBRD (European Bank for Reconstruction and Development)
December 1, 1999 - Present
Senior advisor on marketing, branding and communication across 11+ countries; launched and relaunched numerous brands in FMCG; focused on branding, marketing strategy and effective communication.
Founder & Senior Consultant at Brand Building Studio
March 1, 1995 - Present
Founded Milan-based consultancy to support product launches, brand identity, packaging, advertising and marketing strategy; worked with Nestlé, Parmigiano Reggiano, Fiore ntini, Pasta Rummo, Makprogres MKD, Ramcro and others.
Marketing Manager at BESTFOOD – UNILEVER
January 1, 1995 - September 26, 2025
Marketing leadership for Knorr, Hellmann’s, Gerber and Santa Rosa; launched Knorr rice in pouch; oversaw umbrella TV campaigns; contributed to European pricing strategies.
Group Marketing Manager at General Foods / Kraft Italy
January 1, 1985 - September 26, 2025
Group Marketing Manager on beef in can (Simmenthal), tuna in can and salty spreads; introduced aluminum cans.
Product Manager at Gillette Italy
January 1, 1983 - September 26, 2025
Product Manager on Writing Instruments and toiletries; introduced aluminum can for canned products.
Founder / Senior Advisor at Brand Building Studio
March 1, 1995 - Present
Founded Brand Building Studio in Milan to help companies with product launches and brand value improvement; advised Nestlé, Parmigiano Reggiano, Fiore ntini, Pasta Rummo, RAMCRO and others across FMCG and branding.
Senior Advisor – Marketing and Communication at EBRD (European Bank for Reconstruction and Development)
December 1, 1999 - Present
Senior Advisor for marketing and communication, 1999–2021, supporting dozens of international projects in 12 countries; launched and relaunched many brands and products across FMCG sectors.
Graphic Design / Brand Identity Consultant at Parmigiano Reggiano producer (iconic Italian cheese)
December 31, 2022 - September 26, 2025
Completed a complete graphic design overhaul for an iconic Italian cheese producer, delivering new brand identity and packaging concepts (2022).
Brand Relaunch Consultant at Fiore ntini
December 31, 2020 - September 26, 2025
Relaunched Fiore ntini brand in 2020 with a completely fresh brand identity on packaging and advertising.

Education

Degree in Business Administration at Bocconi University, Milan
October 1, 1977 - January 1, 1980
Laurea in Business Administration at Bocconi University, Milan
January 1, 1980 - December 31, 1980
Laurea in Business Administration at Bocconi University, Milan
January 11, 2030 - January 1, 1980
Bachelor's degree in Business Administration at Bocconi University, Milan
January 11, 2030 - January 1, 1980
Degree in Business Administration at Bocconi University
January 1, 1980 - January 1, 1980
Laurea in Business Administration (110/110) at Bocconi University
January 1, 1980 - January 1, 1980
Laurea in Economia e Commercio at Università Bocconi
January 11, 2030 - January 1, 1980
Laurea in Business Administration at Università Bocconi, Milano
January 1, 1980 - January 1, 1980
Bachelor in Business Administration at Bocconi University, Milan
January 11, 2030 - January 1, 1980
Laurea in Business Administration at Università Commerciale Luigi Bocconi
January 11, 2030 - January 1, 1980
Bachelor's degree in Business Administration at Bocconi University, Milan
January 11, 2030 - January 1, 1980

Qualifications

Laurea in economia & Commercio Spec.Marketing UNIVERSITA' BOCCONI Milano
March 19, 1980 - March 19, 1984
Final vote: 110/110
Laurea in Economia e Commercio
January 11, 2030 - September 26, 2025
Laurea in Business Administration
January 11, 2030 - January 1, 1980

Industry Experience

Consumer Goods, Professional Services, Retail, Manufacturing, Financial Services, Media & Entertainment, Government, Education, Healthcare
    uniE621 Brand Building, my creative and strategic Studio in Milano
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