I have been developing my activities as a community manager and content manager for three years now, managing and analyzing the behavior of the online community. I am passionate about creating engaging digital strategies, monitoring online communities, and collaborating with influencers for campaigns and activations. I take pride in producing creative digital content including videos for social media platforms such as Reels and TikTok, and coordinating photo sessions. With a background in communication and marketing, I have experience in monitoring digital media campaigns, managing CRM platforms, and analyzing KPIs to optimize marketing efforts. I am detail-oriented and enjoy leading content creation projects that enhance brand presence on various social networks, always striving to innovate and deliver impactful results.

Yarime Gastelum

I have been developing my activities as a community manager and content manager for three years now, managing and analyzing the behavior of the online community. I am passionate about creating engaging digital strategies, monitoring online communities, and collaborating with influencers for campaigns and activations. I take pride in producing creative digital content including videos for social media platforms such as Reels and TikTok, and coordinating photo sessions. With a background in communication and marketing, I have experience in monitoring digital media campaigns, managing CRM platforms, and analyzing KPIs to optimize marketing efforts. I am detail-oriented and enjoy leading content creation projects that enhance brand presence on various social networks, always striving to innovate and deliver impactful results.

Available to hire

I have been developing my activities as a community manager and content manager for three years now, managing and analyzing the behavior of the online community. I am passionate about creating engaging digital strategies, monitoring online communities, and collaborating with influencers for campaigns and activations. I take pride in producing creative digital content including videos for social media platforms such as Reels and TikTok, and coordinating photo sessions.

With a background in communication and marketing, I have experience in monitoring digital media campaigns, managing CRM platforms, and analyzing KPIs to optimize marketing efforts. I am detail-oriented and enjoy leading content creation projects that enhance brand presence on various social networks, always striving to innovate and deliver impactful results.

See more

Work Experience

Community Manager / Content Manager / Marketing at Corporate Calzzapto
July 1, 2023 - September 3, 2025
Developed and managed social network content schedules and digital strategies for the company. Monitored the online community and digital media campaigns, collaborating with influencers for campaigns and activations. Created video content for Reels and TikToks and executed ideas for content across different business units, including coordination of photo sessions and creation of stories.
Responding - Content Manager (Remote Work) at Kmaleon Marketing, Grupo Premier
November 1, 2022 - September 3, 2025
Monitored online communities and digital media campaigns. Led registration in CRM platforms like Sale-U, Salesforce, Zoho, and Drives. Performed KPI monitoring and analysis, stayed informed about commercial offers on a monthly basis, and managed monthly thermometer reporting. Managed TikTok Ads and Facebook Ads campaigns.

Education

BSc. Communication - Marketing at University Autonomous of Occident
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services