Available to hire
Hi, I’m Alexa Raad—a creative and results-driven Social Media Manager and Content Creator with 4+ years’ experience working with both local and international brands. I’m passionate about helping businesses thrive online, especially when working remotely and traveling the world.
I specialize in strategy development, video production, copywriting, and data analysis to turn ideas into engaging, data-driven content across Instagram, Facebook, and TikTok.
Experience Level
Expert
Expert
Language
English
Fluent
Portuguese
Advanced
Work Experience
Social Media Manager | Content Creation at V&A Waterfront, Cape Town
January 1, 2023 - PresentPlanned, produced, executed, and managed V&A Waterfront’s TikTok account, achieving a follower growth of 1000% in six months. Boosted Instagram engagement by 80% through reels and interactive campaigns. Built storytelling strategies that increased foot traffic to V&A Watershed. Produced monthly insights-led performance reports to optimize social media effectiveness.
Social Media Manager | Content Strategist at Quazar, Wynberg, Cape Town
January 1, 2023 - September 3, 2025Developed campaigns for B2B clients and managed Instagram and LinkedIn content calendars. Increased LinkedIn engagement by 50% and improved blog SEO by 20%. Published and managed WordPress content and analyzed data using Sprout Social.
Social Media Manager & Content Creation at Quazar Agency
January 1, 2025 - PresentCurrent role developing social media campaigns for multiple clients; manages content calendars, creates captions, coordinates assets, and analyzes performance.
Social Media Manager & Content Strategist at V&A Waterfront
January 1, 2022 - December 31, 2023Managed social media for V&A Waterfront and two international brands (Instagram, Facebook and TikTok). Created and scheduled content, engaged with followers, published WordPress blog articles (SEO), and produced monthly reports using Sprout Social.
Social Media Manager & Content Creation at Made U Look Agency
January 1, 2025 - PresentDeveloped and executed social media campaigns for 2 international brands across Instagram, Facebook and TikTok. Created, scheduled, and posted content; managed client communications; produced monthly content calendars and delivered performance reporting.
Social Media Manager & Content Creation at Quazar
January 1, 2022 - January 1, 2025Managed social media for 2 international brands; created content calendars; posted and engaged with audiences on Instagram, Facebook and TikTok.
Social Media & Content Strategist at Independent / Freelance
January 1, 2022 - December 31, 2023Developed and executed social campaigns; created content strategy and editorial calendars for multiple clients.
Contractor at V&A Waterfront
January 1, 2023 - December 31, 2025Managed social media campaigns and content creation for the V&A Waterfront project; developed engaging content and scheduling.
Education
Secondary School at Rhenish Girls’ High School, Stellenbosch
January 1, 2010 - January 1, 2015Bachelor of Events Management at Stadio University, Cape Town
January 1, 2015 - January 1, 2019Bachelor’s Degree in Event Management at Stadio University
January 1, 2016 - December 31, 2019Matric Certificate at Rhenish Girls' High School
January 1, 2011 - December 31, 2015Bachelor’s Degree, Event Management at Stadio University
January 11, 2030 - January 5, 2026Matric Certificate at Rhenish Girls’ High School
January 11, 2030 - January 5, 2026Qualifications
Matric Certificate
January 1, 2011 - December 31, 2015Matric Certificate
January 11, 2030 - January 5, 2026Bachelor’s Degree, Event Management
January 11, 2030 - January 5, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
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