Available to hire
Hi, I’m Aditi Ajit Abhale, a graduate student pursuing my Master of Science in Marketing Analytics at Clark University School of Business. I specialize in leveraging data-driven marketing strategies to optimize digital campaigns, drive audience engagement, and identify growth opportunities. Through hands-on experience with tools like Salesforce, Google Ads, and SEMrush, I thrive on transforming data insights into actionable marketing success.
With professional experience spanning marketing coordination, social media management, and business internships, I have developed a strong foundation in campaign planning, performance analysis, and customer engagement across diverse platforms. I’m passionate about combining analytics and creativity to deliver measurable results while continuously learning and growing in the dynamic field of marketing analytics.
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
Intermediate
Work Experience
Business Intern at Alivia Analytics, LLC
July 1, 2025 - PresentOptimized product roadmap through competitive research and Salesforce-driven insights. Conducted White Space Analysis to identify new growth opportunities in healthcare analytics. Leveraged Salesforce CRM to streamline pipeline tracking and client reporting.
Teaching Assistant of Marketing Research & Analysis at Clark University
May 31, 2025 - September 3, 2025Led student learning in digital marketing analytics by optimizing ad performance and leveraging data insights to track ROI and engagement.
Social Media Graduate Assistant at Clark University School of Business
May 31, 2025 - September 3, 2025Led digital content and social media campaigns for university events, increasing student engagement by 30%. Optimized content strategy using engagement metric analysis. Designed visuals enhancing brand presence and engagement.
Social Media Intern at East Meets West
December 31, 2024 - September 3, 2025Developed content marketing strategies resulting in a 25% engagement boost and 15% website traffic growth. Managed content planning and paid media campaigns using Google Ads, Hootsuite, and SEMrush. Executed A/B testing for ad creatives enhancing media spend efficiency and conversion rates. Led influencer partnerships and cross-functional collaboration to enhance brand presence.
Marketing Coordinator at L&T Finance
October 31, 2023 - September 3, 2025Managed campaign planning and execution for ad placements on Google Ads and Meta Ads. Conducted performance marketing analysis using SQL, tracking customer insights and campaign impact. Optimized media spend and ROI leveraging programmatic advertising. Executed digital marketing campaigns across social media, email, SEO, and SEM, increasing brand awareness by 25% and customer engagement by 40% within 6 months.
Business Intern at Alivia Analytics, LLC
July 1, 2025 - PresentOptimized product roadmap through competitive research and Salesforce-driven insights. Conducted White Space Analysis to identify new growth opportunities in healthcare analytics. Leveraged Salesforce CRM to streamline pipeline tracking and client reporting.
Teaching Assistant of Marketing Research & Analysis at Clark University
May 1, 2025 - September 3, 2025Led student learning in digital marketing analytics, enhancing ad performance and guiding data-driven tracking of ROI and engagement metrics.
Social Media Graduate Assistant at Clark University School of Business
May 1, 2025 - September 3, 2025Managed digital content and social media campaigns for university events, increasing student engagement by 30%. Optimized content strategies based on engagement metrics and designed visuals to strengthen brand presence.
Social Media Intern at East Meets West
December 1, 2024 - September 3, 2025Developed content marketing strategies that boosted engagement by 25% and website traffic by 15%. Managed content planning and paid media campaigns using Google Ads, Hootsuite, and SEMrush. Executed A/B testing for ad creatives to improve media spend efficiency and conversion rates. Led influencer partnerships and cross-functional collaborations to enhance brand presence.
Marketing Co-ordinator at L&T Finance
October 1, 2023 - September 3, 2025Managed campaign planning and execution with timely ad placements on Google Ads and Meta Ads. Conducted performance marketing analysis with SQL to track customer insights and campaign impact. Optimized media spend and campaign ROI through programmatic advertising strategies. Executed digital marketing campaigns across social media, email, SEO, and SEM, achieving a 25% increase in brand awareness and 40% boost in customer engagement over six months.
Education
Master of Science in Marketing Analytics at Clark University School of Business
January 1, 2024 - May 31, 2025Master of Science in Marketing Analytics at Clark University School of Business
January 1, 2024 - May 1, 2025Qualifications
Google Analytics 4
January 11, 2030 - September 3, 2025Digital Marketing Simulation – HP
January 11, 2030 - September 3, 2025SEMrush Academy
January 11, 2030 - September 3, 2025Sydney Romance Branding & Design - Forage
January 11, 2030 - September 3, 2025Certified Apple Search Ads – Apple
January 11, 2030 - September 3, 2025Google Ads Search
January 11, 2030 - September 3, 2025Optimizing Video Content for Social Media
January 11, 2030 - September 3, 2025Amazon Ads Foundation Certification – AWS
January 11, 2030 - September 3, 2025Certified Associate in Python Programming
January 11, 2030 - September 3, 2025BCG Strategic & Experience Design - Forage
January 11, 2030 - September 3, 2025Power BI Data Analyst - Microsoft
January 11, 2030 - September 3, 2025Certified Tableau
January 11, 2030 - September 3, 2025Google Analytics 4
January 11, 2030 - September 3, 2025Digital Marketing Simulation – HP
January 11, 2030 - September 3, 2025SEMrush Academy Certificate
January 11, 2030 - September 3, 2025Sydney Romance Branding & Design - Forage
January 11, 2030 - September 3, 2025Certified Apple Search Ads – Apple
January 11, 2030 - September 3, 2025Google Ads Search Certification
January 11, 2030 - September 3, 2025Optimizing Video Content for Social Media
January 11, 2030 - September 3, 2025Amazon Ads Foundation Certification – AWS
January 11, 2030 - September 3, 2025Certified Associate in Python Programming
January 11, 2030 - September 3, 2025BCG Strategic & Experience Design - Forage
January 11, 2030 - September 3, 2025Power BI Data Analyst - Microsoft
January 11, 2030 - September 3, 2025Certified Tableau
January 11, 2030 - September 3, 2025Industry Experience
Healthcare, Education, Financial Services, Retail, Professional Services
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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