Available to hire
Hi! I’m Nicole Perilla, a creative and results-driven Social Media Specialist with over 5 years of experience in content creation, paid advertising, and analytics across platforms like Instagram, TikTok, and LinkedIn. I am bilingual in English and Spanish and have a proven track record of growing audiences, increasing engagement, and driving brand awareness.
I specialize in video editing, email marketing, and cross-platform campaign management. I enjoy working independently or collaboratively in remote environments, always focused on delivering client-focused solutions with punctuality and organization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Social Media Manager / Ads Specialist at PathWise
May 1, 2025 - September 3, 2025Developed engaging, platform-optimized copy for Instagram posts, stories, reels, and TikTok. Edited video clips from podcast recordings to highlight key moments and promote content. Set up and managed Instagram ad campaigns to increase reach and visibility. Implemented growth tactics to increase followers and boost content engagement. Created end-of-month analytics reports showcasing growth in reach, engagement, and follower count.
Freelance Social Media Manager at Freelance
May 1, 2024 - PresentProvide freelance social media management services for clients across various industries. Create and implement strategic content plans tailored to each brand’s goals. Develop and schedule social content including graphics, video clips, and stories. Track and analyze metrics to optimize future content and campaigns.
Social Media Specialist at My BFF Social
January 1, 2024 - September 3, 2025Managed 12+ social media accounts for clients across multiple platforms. Created and executed monthly content calendars with copywriting, graphic design, and analysis. Developed and optimized email marketing campaigns to boost customer engagement. Monitored and responded to reader comments and customer reviews on Google and Yelp.
Food Blogger & Content Creator at RecsByNic
July 1, 2020 - PresentBuilt a personal food and lifestyle brand with content on TikTok and Instagram. Created restaurant reviews, food styling videos, and partnered with brands. Edited videos, wrote captions, developed hashtags, and posted at optimal times. Grew and engaged a loyal audience through authentic content and interaction. Produced organic videos that reached between 10,000 to 55,000 views on TikTok.
Education
Master of Arts in Communications & Public Relations at Saint Peter's University
September 1, 2019 - August 1, 2020Bachelor of Arts in Communications & Media Culture at Saint Peter's University
September 1, 2015 - May 1, 2019Study Abroad at The American International University in London
September 1, 2017 - December 1, 2017Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Jersey City today.