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I am a creative strategist with over 5 years of experience leading multi-platform social campaigns and managing social channels end-to-end across platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube, handling accounts with a combined reach of over 14 million followers. My expertise lies in building both tentpole and always-on strategies, overseeing execution from briefing to publishing, and crafting thumb-stopping content by translating insights effectively. I excel in cross-functional collaboration, managing agencies and vendors, and delivering insightful performance reporting to optimize results. Throughout my career, I have successfully partnered with editorial and brand stakeholders to align deliverables and timelines, adapted creative content to platform-specific best practices, coordinated small campaign budgets while tracking spends, and led creative production including video shoots and campaign asset creation. Fluent in English and Portuguese, with proficiency in Spanish, I am passionate about leveraging my skills to create engaging social media experiences that drive growth and engagement.…I am a creative strategist with over 5 years of experience leading multi-platform social campaigns and managing social channels end-to-end across platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube, handling accounts with a combined reach of over 14 million followers. My expertise lies in building both tentpole and always-on strategies, overseeing execution from briefing to publishing, and crafting thumb-stopping content by translating insights effectively. I excel in cross-functional collaboration, managing agencies and vendors, and delivering insightful performance reporting to optimize results. Throughout my career, I have successfully partnered with editorial and brand stakeholders to align deliverables and timelines, adapted creative content to platform-specific best practices, coordinated small campaign budgets while tracking spends, and led creative production including video shoots and campaign asset creation. Fluent in English and Portuguese, with proficiency in Spanish, I am passionate about leveraging my skills to create engaging social media experiences that drive growth and engagement.

Carolina Martins

Social Media Manager, Content Producer, Creative Director, +2

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I am a creative strategist with over 5 years of experience leading multi-platform social campaigns and managing social channels end-to-end across platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube, handling accounts with a combined reach of over 14 million followers. My expertise lies in building both tentpole and always-on strategies, overseeing execution from briefing to publishing, and crafting thumb-stopping content by translating insights effectively. I excel in cross-functional collaboration, managing agencies and vendors, and delivering insightful performance reporting to optimize results. Throughout my career, I have successfully partnered with editorial and brand stakeholders to align deliverables and timelines, adapted creative content to platform-specific best practices, coordinated small campaign budgets while tracking spends, and led creative production including video shoots and campaign asset creation. Fluent in English and Portuguese, with proficiency in Spanish, I am passionate about leveraging my skills to create engaging social media experiences that drive growth and engagement.…I am a creative strategist with over 5 years of experience leading multi-platform social campaigns and managing social channels end-to-end across platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube, handling accounts with a combined reach of over 14 million followers. My expertise lies in building both tentpole and always-on strategies, overseeing execution from briefing to publishing, and crafting thumb-stopping content by translating insights effectively. I excel in cross-functional collaboration, managing agencies and vendors, and delivering insightful performance reporting to optimize results. Throughout my career, I have successfully partnered with editorial and brand stakeholders to align deliverables and timelines, adapted creative content to platform-specific best practices, coordinated small campaign budgets while tracking spends, and led creative production including video shoots and campaign asset creation. Fluent in English and Portuguese, with proficiency in Spanish, I am passionate about leveraging my skills to create engaging social media experiences that drive growth and engagement.

Available to hire

I am a creative strategist with over 5 years of experience leading multi-platform social campaigns and managing social channels end-to-end across platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube, handling accounts with a combined reach of over 14 million followers. My expertise lies in building both tentpole and always-on strategies, overseeing execution from briefing to publishing, and crafting thumb-stopping content by translating insights effectively. I excel in cross-functional collaboration, managing agencies and vendors, and delivering insightful performance reporting to optimize results.

Throughout my career, I have successfully partnered with editorial and brand stakeholders to align deliverables and timelines, adapted creative content to platform-specific best practices, coordinated small campaign budgets while tracking spends, and led creative production including video shoots and campaign asset creation. Fluent in English and Portuguese, with proficiency in Spanish, I am passionate about leveraging my skills to create engaging social media experiences that drive growth and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Freelance Social Media Content Specialist at Allrecipes | NYC

September 1, 2024 - Present

Produce, schedule, and quality-assure platform-native content across Pinterest and Facebook for seasonal and evergreen initiatives. Partner with editorial and brand stakeholders to align timelines, deliverables, and asset needs ensuring on-time launches. Adapt copy and creative to platform best practices; proof and organize assets before distribution. Compile weekly performance summaries to document results and guide next steps. Manage Pinterest programming end-to-end including pin design, titles, descriptions, keywording, and board organization to drive saves and traffic.

Social Media Manager at The Silver Linings Group | NYC

April 30, 2025 - September 3, 2025

Owned day-to-day strategy and publishing across Instagram, LinkedIn, YouTube, and Pinterest for a multi-client portfolio; aligned content to client goals. Built briefs, production timelines, and reporting cadences; maintained clear documentation across stakeholders. Directed freelancers and partners; provided creative feedback and ensured deliverables were on schedule and on brand. Created campaign recaps highlighting KPIs and insights supporting client retention and upsell opportunities. Coordinated small campaign budgets with account leads; tracked spend and ensured scope alignment. Managed multi-channel optimization including Instagram/Facebook copy and scheduling, LinkedIn page publishing and thought leadership posts, YouTube uploads with metadata and thumbnails, and Pinterest pin design, keywording, and board curation.

Freelance Social Media Manager at CrossFit Millburn | NJ

July 31, 2024 - September 3, 2025

Led creative production including shooting and editing Reels, designing Canva templates, and producing campaign photo assets. Planned and executed community-driven Instagram campaigns to drive class sign-ups and event participation. Coordinated with local vendors and influencers; balanced customer communications, scheduling, and backend organization.

Social Media Associate → Coordinator → Manager at The Feedfeed | NYC

December 31, 2023 - September 3, 2025

Managed day-to-day programming across all social platforms with a combined audience of over 14 million; owned calendars, publishing cadence, and quality assurance end-to-end. Partnered with design, editorial, and video teams to deliver trend-forward, platform-native creative on tight timelines. Served as client point of contact on sponsored initiatives; clarified requirements, troubleshot issues, and ensured deliverables met brand standards. Aggregated performance data and produced reports to inform optimizations and next-cycle planning. Coordinated small campaign budgets with account leads; tracked spend and ensured alignment with scope.