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I am a results-driven Social Media Specialist with over 8 years of experience creating data-backed strategies across Instagram, TikTok, YouTube, and Facebook. I am skilled in content creation, paid ads, SEO, and analytics with a proven record of increasing engagement, followers, and revenue for wellness, beauty, and fitness brands. Currently, I am advancing my expertise in digital marketing tools like Google Analytics, Meta Ads, SEO, and HubSpot to transition into a Digital Marketing Manager role focused on driving measurable ROI and brand growth. My passion lies in leveraging digital marketing to build authentic connections and grow brands through innovative and targeted campaigns. I enjoy blending creativity with analytics to deliver impactful results and continuously improving strategies based on data insights.…I am a results-driven Social Media Specialist with over 8 years of experience creating data-backed strategies across Instagram, TikTok, YouTube, and Facebook. I am skilled in content creation, paid ads, SEO, and analytics with a proven record of increasing engagement, followers, and revenue for wellness, beauty, and fitness brands. Currently, I am advancing my expertise in digital marketing tools like Google Analytics, Meta Ads, SEO, and HubSpot to transition into a Digital Marketing Manager role focused on driving measurable ROI and brand growth. My passion lies in leveraging digital marketing to build authentic connections and grow brands through innovative and targeted campaigns. I enjoy blending creativity with analytics to deliver impactful results and continuously improving strategies based on data insights.

Maria H Toussaint

Social Media Manager, Digital Marketer, Content Creator, +2

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I am a results-driven Social Media Specialist with over 8 years of experience creating data-backed strategies across Instagram, TikTok, YouTube, and Facebook. I am skilled in content creation, paid ads, SEO, and analytics with a proven record of increasing engagement, followers, and revenue for wellness, beauty, and fitness brands. Currently, I am advancing my expertise in digital marketing tools like Google Analytics, Meta Ads, SEO, and HubSpot to transition into a Digital Marketing Manager role focused on driving measurable ROI and brand growth. My passion lies in leveraging digital marketing to build authentic connections and grow brands through innovative and targeted campaigns. I enjoy blending creativity with analytics to deliver impactful results and continuously improving strategies based on data insights.…I am a results-driven Social Media Specialist with over 8 years of experience creating data-backed strategies across Instagram, TikTok, YouTube, and Facebook. I am skilled in content creation, paid ads, SEO, and analytics with a proven record of increasing engagement, followers, and revenue for wellness, beauty, and fitness brands. Currently, I am advancing my expertise in digital marketing tools like Google Analytics, Meta Ads, SEO, and HubSpot to transition into a Digital Marketing Manager role focused on driving measurable ROI and brand growth. My passion lies in leveraging digital marketing to build authentic connections and grow brands through innovative and targeted campaigns. I enjoy blending creativity with analytics to deliver impactful results and continuously improving strategies based on data insights.

Available to hire

I am a results-driven Social Media Specialist with over 8 years of experience creating data-backed strategies across Instagram, TikTok, YouTube, and Facebook. I am skilled in content creation, paid ads, SEO, and analytics with a proven record of increasing engagement, followers, and revenue for wellness, beauty, and fitness brands. Currently, I am advancing my expertise in digital marketing tools like Google Analytics, Meta Ads, SEO, and HubSpot to transition into a Digital Marketing Manager role focused on driving measurable ROI and brand growth.

My passion lies in leveraging digital marketing to build authentic connections and grow brands through innovative and targeted campaigns. I enjoy blending creativity with analytics to deliver impactful results and continuously improving strategies based on data insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media & Digital Marketing Specialist at MT Fitness

March 1, 2018 - Present

Developed and executed a multi-platform content strategy on Instagram, TikTok, Facebook, and YouTube, resulting in a 150% increase in engagement and 120% growth in followers within 6 months. Launched targeted ad campaigns that generated 3.2x ROAS and boosted enrollment inquiries for CNA/CMA/PCA training programs. Created interactive stories, reels, and polls that drove 25–30% higher retention than industry benchmarks. Increased Instagram engagement by 85% in 6 months through strategic reels, SEO-driven captions, and consistent story engagement. Produced 20+ short-form video campaigns with an average of 10K+ views per video on TikTok and Instagram Reels. Managed product launch campaigns for fitness apparel and wellness boxes, achieving an 80% sell-through rate in the first month. Designed and implemented influencer marketing programs with 20+ creators achieving 3x ROAS and 60% brand awareness increase.

Social Media & Digital Marketing Specialist at AboutFace Dental & Medispa

August 1, 2024 - September 3, 2025

Optimized Facebook Ads campaigns reducing CPC by 25% while increasing lead generation for dental procedure launches and events. Created branded YouTube content that improved average watch time by 65%, strengthening brand authority in the beauty niche. Collaborated with micro-influencers to generate authentic UGC resulting in $25K+ indirect sales tracked through affiliate codes.

Social Media Manager at Love Nursing & Medical Training

October 1, 2024 - Present

Created trending video series educating students on CNA/CMA career paths resulting in 120% follower increase over 6 months. Designed and promoted a 30-day fitness challenge campaign generating 50+ sign-ups and $1,200 in revenue.