I am a seasoned media professional with extensive experience producing creative video, graphics, and print campaigns. I excel in managing teams of editors, designers, and web developers while monitoring KPIs and leading creative brainstorming sessions. Over the years, I've developed award-winning campaigns and have had the opportunity to work directly with Fortune 500 CEOs. I bring strong expertise in tools like Adobe Creative Cloud, Google Analytics, HubSpot, Salesforce, Tableau, and multiple social media platforms. My background includes driving business growth through digital and direct marketing campaigns, in-house video production, and developing custom automated video programming to save clients significant costs.

Caleb Coleman

I am a seasoned media professional with extensive experience producing creative video, graphics, and print campaigns. I excel in managing teams of editors, designers, and web developers while monitoring KPIs and leading creative brainstorming sessions. Over the years, I've developed award-winning campaigns and have had the opportunity to work directly with Fortune 500 CEOs. I bring strong expertise in tools like Adobe Creative Cloud, Google Analytics, HubSpot, Salesforce, Tableau, and multiple social media platforms. My background includes driving business growth through digital and direct marketing campaigns, in-house video production, and developing custom automated video programming to save clients significant costs.

Available to hire

I am a seasoned media professional with extensive experience producing creative video, graphics, and print campaigns. I excel in managing teams of editors, designers, and web developers while monitoring KPIs and leading creative brainstorming sessions. Over the years, I’ve developed award-winning campaigns and have had the opportunity to work directly with Fortune 500 CEOs.

I bring strong expertise in tools like Adobe Creative Cloud, Google Analytics, HubSpot, Salesforce, Tableau, and multiple social media platforms. My background includes driving business growth through digital and direct marketing campaigns, in-house video production, and developing custom automated video programming to save clients significant costs.

See more

Work Experience

Executive Producer at Viverae
December 31, 2011 - September 3, 2025
Led production of creative video, graphics, and print campaigns including wellness videos for clients. Managed multiple award-winning campaigns and worked closely with Fortune 500 CEOs. Oversaw editors, designers, and developers while setting timelines, monitoring KPIs, and leading creative brainstorming. Utilized Google Analytics, Meta, and YouTube performance data to optimize campaigns and managed website designs and published digital marketing content.
Media Solutions Producer at Uptrend Productions
January 1, 2012 - Present
Increased Comcast's upsells by 125% with email ad campaigns. Executed a social media and direct mail campaign for local Jiffy Lube franchises, increasing their business by 58%. Developed in-house video production services including producing, shooting, and editing wellness videos and managing custom client channels. Developed workforce and programming for custom automated video production. Produced long-form and serial content for clients, leading creative projects and managing teams.

Education

Graduate at University of North Texas
January 1, 2007 - September 3, 2025

Qualifications

Adobe Certified Expert
January 11, 2030 - September 3, 2025
Google Analytics Certified
January 11, 2030 - September 3, 2025
Meta Certified
January 11, 2030 - September 3, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet