I am a creative leader with a strong background in brand strategy, design leadership, graphic design and marketing, I am passionate about driving impactful brand transformations and accelerating business growth. Over the years, I have developed and led high-performing teams and overseen the full scope of business operations while delivering creative and strategic excellence. I am now seeking to bring my expertise to a forward-thinking organisation ready to shape the future.…

Paul Bailes

PRO

I am a creative leader with a strong background in brand strategy, design leadership, graphic design and marketing, I am passionate about driving impactful brand transformations and accelerating business growth. Over the years, I have developed and led high-performing teams and overseen the full scope of business operations while delivering creative and strategic excellence. I am now seeking to bring my expertise to a forward-thinking organisation ready to shape the future.…

Available to hire

I am a creative leader with a strong background in brand strategy, design leadership, graphic design and marketing, I am passionate about driving impactful brand transformations and accelerating business growth.

Over the years, I have developed and led high-performing teams and overseen the full scope of business operations while delivering creative and strategic excellence. I am now seeking to bring my expertise to a forward-thinking organisation ready to shape the future.

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Language

English
Fluent

Work Experience

Managing Director at Cohesion Design
January 1, 2003 - Present
Founded and run a creative agency focused on the insurance and finance sector providing strategic and creative branding and marketing services across print and digital platforms. Managed client relationships, creative direction, business operations, and hands-on design. Clients include Lloyd’s Marketing Association, Pool Reinsurance, Davies Group, Willis WTW, ACE/Chubb Insurance, Chartered Insurance Institute, Personal Finance Society, and EC3 Legal. Implemented digital transformation and flexible working practices. Transitioned the agency from print-focused to digital-first. Mentored apprentices and junior designers.

Education

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Qualifications

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Industry Experience

Financial Services, Professional Services, Non-Profit Organization
    uniE621 Insuring Women's Future
    Series of reports focussing on the Financial Future of Women in the UK. https://www.behance.net/gallery/232181315/Insuring-Womens-Futures graphicdesigner designer…
    uniE621 Insuring Women's Future
    Series of reports focussing on the Financial Future of Women in the UK. https://www.behance.net/gallery/232181315/Insuring-Womens-Futures graphicdesigner designer graphicdesigner designer…
    uniE621 Insuring Women's Future
    Series of reports focussing on the Financial Future of Women in the UK. https://www.behance.net/gallery/232181315/Insuring-Womens-Futures graphicdesigner designer graphicdesigner designer…
    uniE621 Redefining identity and voice for a new era of leadership
    Following the appointment of a new CEO, the Lloyd’s Market Association (LMA) sought a full rebrand to signal a refreshed direction and reaffirm its role as a leading voice for its members within the Lloyd’s insurance market. graphicdesigner logo designer…
    uniE621 Building a unified brand to support transformation and global growth
    In 2014, following its merger with Garwyn, Davies Group engaged me to lead a full rebrand to reflect its evolving identity and ambitions. The goal was to create a unified brand that would support the company’s transition from a traditional loss adjusting firm to a global professional services and technology business. branding graphicdesigner logo…
    uniE621 Designing a cohesive, social media campaign within a global brand framework
    Working within the established global identity of WTW (Willis Towers Watson), I was tasked with developing a social media campaign to promote a series of six short videos and accompanying written content focused on Professional Indemnity (PI) insurance for the legal sector. graphicdesigner branding designer…
    uniE621 Stones Community Trust Branding and marketing content
    In my role as a volunteer design and marketing consultant for the Stones Community Trust, the charitable arm of Maidstone United FC, I’ve led a strategic transformation of their visual identity and communications to better connect with their community and stakeholders.…
    uniE621 Stones Community Trust Branding and marketing content
    In my role as a volunteer design and marketing consultant for the Stones Community Trust, the charitable arm of Maidstone United FC, I’ve led a strategic transformation of their visual identity and communications to better connect with their community and stakeholders.…