I am a brand-focused, creative professional with over 20 years of experience translating visual identity across packaging, digital, retail, and marketing channels. I specialize in developing cohesive concepts that elevate brand expression and ensure consistency across every touchpoint. With a strong foundation in consumer product design, I deliver strategic, story-driven creative that connects and performs with clarity, craft, and vision. My expertise includes creative direction and design specializing in packaging and brand identity, with experience spanning advertising, sales collateral, and integrated marketing. I lead art direction for photography and video, delivering cohesive visual storytelling across print and digital platforms including social media, email, websites, and trade show environments.…I am a brand-focused, creative professional with over 20 years of experience translating visual identity across packaging, digital, retail, and marketing channels. I specialize in developing cohesive concepts that elevate brand expression and ensure consistency across every touchpoint. With a strong foundation in consumer product design, I deliver strategic, story-driven creative that connects and performs with clarity, craft, and vision. My expertise includes creative direction and design specializing in packaging and brand identity, with experience spanning advertising, sales collateral, and integrated marketing. I lead art direction for photography and video, delivering cohesive visual storytelling across print and digital platforms including social media, email, websites, and trade show environments.WWWW…