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I am a Certified Scrum Product Owner with 4 years of experience building full-stack web solutions, particularly in e-commerce. I specialize in launching user-centric features that improve conversion and engagement, turning complex technical ideas into strategic product decisions while collaborating with cross-functional agile teams. Through my freelance work and software development career, I have led end-to-end digital projects, gathering requirements, prioritizing features, and delivering tailored solutions to drive user satisfaction and business growth. I bring an adaptive builder’s mindset, analytical thinking, and strong customer empathy to product-focused roles.…I am a Certified Scrum Product Owner with 4 years of experience building full-stack web solutions, particularly in e-commerce. I specialize in launching user-centric features that improve conversion and engagement, turning complex technical ideas into strategic product decisions while collaborating with cross-functional agile teams. Through my freelance work and software development career, I have led end-to-end digital projects, gathering requirements, prioritizing features, and delivering tailored solutions to drive user satisfaction and business growth. I bring an adaptive builder’s mindset, analytical thinking, and strong customer empathy to product-focused roles.

Kelly Rivas

Web Developer, Full Stack Developer, Project Manager

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I am a Certified Scrum Product Owner with 4 years of experience building full-stack web solutions, particularly in e-commerce. I specialize in launching user-centric features that improve conversion and engagement, turning complex technical ideas into strategic product decisions while collaborating with cross-functional agile teams. Through my freelance work and software development career, I have led end-to-end digital projects, gathering requirements, prioritizing features, and delivering tailored solutions to drive user satisfaction and business growth. I bring an adaptive builder’s mindset, analytical thinking, and strong customer empathy to product-focused roles.…I am a Certified Scrum Product Owner with 4 years of experience building full-stack web solutions, particularly in e-commerce. I specialize in launching user-centric features that improve conversion and engagement, turning complex technical ideas into strategic product decisions while collaborating with cross-functional agile teams. Through my freelance work and software development career, I have led end-to-end digital projects, gathering requirements, prioritizing features, and delivering tailored solutions to drive user satisfaction and business growth. I bring an adaptive builder’s mindset, analytical thinking, and strong customer empathy to product-focused roles.

Available to hire

I am a Certified Scrum Product Owner with 4 years of experience building full-stack web solutions, particularly in e-commerce. I specialize in launching user-centric features that improve conversion and engagement, turning complex technical ideas into strategic product decisions while collaborating with cross-functional agile teams.

Through my freelance work and software development career, I have led end-to-end digital projects, gathering requirements, prioritizing features, and delivering tailored solutions to drive user satisfaction and business growth. I bring an adaptive builder’s mindset, analytical thinking, and strong customer empathy to product-focused roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Web Development at Rivas Digital Works

December 1, 2024 - Present

Translated client needs into high-converting, mobile-responsive digital experiences while leading end-to-end development of custom websites for small businesses. Delivered SEO-optimized sites that supported measurable growth in organic traffic and improved visibility across Google Search and Maps. Helped clients convert site visits into paying customers by designing and implementing user flows that improved lead generation and inquiry submissions. Streamlined operations and elevated user experience by developing tailored WordPress solutions and integrating third-party APIs. Provided ongoing product and technical consultation, acting as a fractional product owner by prioritizing features, gathering user feedback, and guiding clients through digital strategy decisions. Enhanced user retention and reduced bounce rates by improving page speed and mobile performance through technical optimization. Ensured seamless site performance with responsive design across devices. Offered ongoing WordP

Web Developer at Miller Branding Group

December 1, 2024 - September 4, 2025

Increased user engagement by 11% from cart to checkout by enhancing product discoverability and user experience through the development and launch of the 'Shop by Look' feature on the homepage. Collaborated cross-functionally with product managers and designers to translate business requirements into scalable, user-friendly features with measurable business outcomes. Led the migration of core e-commerce pages from a legacy Node.js codebase to a modern React.js architecture, improving performance, maintainability, and team velocity. Engineered a non-stock item search feature within the product discovery flow using Lucidworks, enabling accurate API handling and robust search coverage for out-of-stock and long-tail inventory. Optimized feature performance and supported iterative product improvements by implementing data-driven A/B testing and KPI tracking strategies.

Lead Software Developer at Ferguson Enterprises

December 1, 2023 - September 4, 2025

Developed and maintained internal applications in a financial services environment, supporting business-critical functions. Built and maintained software using AngularJS, MySQL, Tomcat, Maven, and Java within a structured Waterfall delivery model. Improved user workflows by implementing UI enhancements with CSS frameworks such as Selectize and Select2. Authored and executed test cases to validate functionality, identify defects, and ensure system reliability. Provided exposure to enterprise-level technology systems supporting large-scale operations.

Application Programmer II at Bank of America

March 1, 2021 - September 4, 2025

Supported product teams by assisting in defining requirements, writing user stories, and prioritizing tasks within the Agile backlog. Participated in sprint planning, daily stand-ups, and code reviews, contributing to cross-functional collaboration and iterative product delivery. Partnered with senior developers and stakeholders to document business and technical requirements to ensure alignment between user needs and product functionality.

Software Developer at Progress - Start up

November 1, 2025 - September 4, 2025

Built and tested application features using React, Tailwind CSS, GraphQL, and PostgreSQL within the RedwoodJS monorepo framework, gaining full-stack development experience. Assisted in performance testing and process improvements, contributing to scalability, maintainability, and overall product quality.

Freelance Web Development at Rivas Digital Works

December 1, 2024 - Present

Translated client needs into high-converting, mobile-responsive digital experiences while leading end-to-end development of custom websites for small businesses. Delivered SEO-optimized sites that supported measurable growth in organic traffic and improved visibility across Google Search and Maps. Designed and implemented user flows improving lead generation and inquiry submissions. Developed tailored WordPress solutions integrated with third-party APIs, acted as fractional product owner prioritizing features, gathering user feedback, and guiding digital strategy decisions. Enhanced user retention by improving page speed and mobile performance through technical optimization and provided ongoing WordPress support.

Web Developer at Miller Branding Group

December 1, 2024 - September 4, 2025

Increased user engagement by 11% from cart to checkout through the development and launch of the "Shop by Look" feature on the homepage. Collaborated cross-functionally with product managers and designers to translate business requirements into scalable, user-friendly features with measurable business outcomes. Led migration of core e-commerce pages from legacy Node.js to modern React.js architecture, enhancing performance and maintainability. Engineered a non-stock item search feature with Lucidworks for robust inventory handling. Optimized feature performance with data-driven A/B testing and KPI tracking.

Lead Software Developer at Ferguson Enterprises

December 1, 2023 - September 4, 2025

Developed and maintained internal applications supporting business-critical functions in a financial services environment. Built software using AngularJS, MySQL, Tomcat, Maven, and Java within a Waterfall delivery model. Improved workflows with UI enhancements and executed test cases to ensure system reliability. Partnered with product teams for requirement definition and prioritization in Agile backlog. Participated in sprint planning, stand-ups, and code reviews, fostering cross-functional collaboration and iterative delivery.

Application Programmer II at Bank of America

March 1, 2021 - September 4, 2025

Built and tested application features using React, Tailwind CSS, GraphQL, and PostgreSQL within the RedwoodJS monorepo. Assisted in performance testing and contributed to scalability, maintainability, and product quality. Gained exposure to enterprise-level technology systems supporting large-scale banking and investment services.

Software Developer at Progress - Start up

November 1, 2025 - September 4, 2025

Developed software using AngularJS, MySQL, Tomcat, Maven, and Java in a structured Waterfall environment. Improved UI workflows with CSS frameworks. Authored and executed test cases to validate functionality and identify defects. Gained valuable experience in startup technology operations.