Kwok Kin Lee (Samson)

Available to hire

I am a communications professional with over 10 years of experience in digital communications and social media.

About

I am a communications professional with over 10 years of experience in digital communications and social media. I’ve successfully implemented campaigns for esteemed international organizations like the United Nations and The World Bank. My expertise spans multimedia production, stakeholder engagement, and advocacy work focused on global health and sustainable development.

Currently, I develop and execute comprehensive communication strategies at Nanyang Technological University’s Earth Observatory of Singapore. I enjoy creating impactful content—ranging from blogs to social media—and collaborating with diverse stakeholders including government agencies, NGOs, and media outlets to amplify important causes worldwide.

  • Joined September 2025

Industry experience

  • Education
  • Non-Profit Organization
  • Government
  • Media & Entertainment
  • Financial Services

Projects · 2

I created this social card and accompanying caption for the World Bank’s Development Data Partnership to showcase how traffic data can drive sustainable urban development. The content was designed to highlight the impact of Waze for Cities in reducing congestion and air pollution, while reinforcing the value of private–public data collaborations.

  • Content Designer
  • Content Producer
  • Content Strategist

I designed and wrote this social media card for the UN Environment Programme (UNEP) to raise awareness about the important role whales play in fighting climate change. The post combined science communication with accessible design to make a complex environmental issue engaging for the general public. graphicdesigner writer

  • Content Creator
  • Content Designer
  • Content Strategist

Work experience· 6 roles

Digital Communications Specialist · Nanyang Technological UniversityAug 2023 – Present · 3 yrs 4 mos

Develop and implement advocacy and communication strategies for the Earth Observatory of Singapore. Lead production of high-quality content including blogs, newsletters, and social media. Engage with government agencies, NGOs, and media to promote causes such as global health and sustainable development. Provide feedback and act as liaison between communications teams and researchers. Successfully promoted research on air pollution impact leading to local media coverage.

Social Media Consultant · The United Nations Environment Programme (UNEP)Dec 2022 – Sep 2025 · 2 yrs 10 mos

Developed and executed social media strategies to promote UNEP’s global initiatives. Collaborated with press and advocacy teams and managed daily social media content on multiple platforms. Created global ocean protection campaign content shared by high-profile influencers and generated viral engagement, including 300,000+ views on Instagram Reels and trending on X in multiple countries.

Digital Content Specialist · The United Nations Office for Disaster Risk Reduction (UNDRR)Feb 2022 – Sep 2025 · 3 yrs 8 mos

Managed social media campaigns, provided feedback to agencies, collaborated with regional offices and creative agencies, and organized training workshops on digital tools. Executed the social media strategy for the launch of the Global Assessment Report on Drought 2021, achieving wide sharing by UN agencies and governments.

Consultant (part-time) · The World BankFeb 2021 – Present · 5 yrs 10 mos
Young Professionals Programme · The World Trade Organization (WTO)Dec 2019 – Sep 2025 · 5 yrs 10 mos
Social Media Assistant · The U.S. Department of StateJan 2019 – Sep 2025 · 6 yrs 9 mos

Education

Master of International and Public Affairs · The University of Hong Kong2015 – 2017
Bachelor of Social Sciences in Communication: Journalism · Hong Kong Baptist University2007 – 2010

Certifications and awards

Winner of the International Monetary Fund’s Advancing Asia Youth Video Contest2016 – 2025

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