Available to hire
I am a communications professional with over 10 years of experience in digital communications and social media. I’ve successfully implemented campaigns for esteemed international organizations like the United Nations and The World Bank. My expertise spans multimedia production, stakeholder engagement, and advocacy work focused on global health and sustainable development.
Currently, I develop and execute comprehensive communication strategies at Nanyang Technological University’s Earth Observatory of Singapore. I enjoy creating impactful content—ranging from blogs to social media—and collaborating with diverse stakeholders including government agencies, NGOs, and media outlets to amplify important causes worldwide.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Digital Communications Specialist at Nanyang Technological University
August 1, 2023 - PresentDevelop and implement advocacy and communication strategies for the Earth Observatory of Singapore. Lead production of high-quality content including blogs, newsletters, and social media. Engage with government agencies, NGOs, and media to promote causes such as global health and sustainable development. Provide feedback and act as liaison between communications teams and researchers. Successfully promoted research on air pollution impact leading to local media coverage.
Consultant (part-time) at The World Bank
February 1, 2021 - PresentDraft and edit communications materials including social media posts, newsletters, and blog posts for the Development Data Partnership. Acted as key contact with external partners such as LinkedIn, Meta, and IMF. Contributed to the promotion and organization of the 2025 Development Data Partnership Day in New York and boosted LinkedIn followers by 20% within three months.
Social Media Consultant at The United Nations Environment Programme (UNEP)
December 1, 2022 - September 4, 2025Developed and executed social media strategies to promote UNEP’s global initiatives. Collaborated with press and advocacy teams and managed daily social media content on multiple platforms. Created global ocean protection campaign content shared by high-profile influencers and generated viral engagement, including 300,000+ views on Instagram Reels and trending on X in multiple countries.
Digital Content Specialist at The United Nations Office for Disaster Risk Reduction (UNDRR)
February 1, 2022 - September 4, 2025Managed social media campaigns, provided feedback to agencies, collaborated with regional offices and creative agencies, and organized training workshops on digital tools. Executed the social media strategy for the launch of the Global Assessment Report on Drought 2021, achieving wide sharing by UN agencies and governments.
Young Professionals Programme at The World Trade Organization (WTO)
December 1, 2019 - September 4, 2025Managed WTO’s social media channels and designed multimedia content like infographics, quote cards, and GIFs. Monitored trends and supported press and outreach events. Boosted social media followers by 35% within one year.
Social Media Assistant at The U.S. Department of State
January 1, 2019 - September 4, 2025Produced digital content on health and climate change for the U.S. Consulate General in Hong Kong and Macau. Provided website management, built influencer relationships, and kept abreast of digital trends. Successfully doubled Instagram followers in Hong Kong within two months by leading effective campaigns.
Education
Master of International and Public Affairs at The University of Hong Kong
September 1, 2015 - December 1, 2017Bachelor of Social Sciences in Communication: Journalism at Hong Kong Baptist University
September 1, 2007 - November 1, 2010Qualifications
Winner of the International Monetary Fund’s Advancing Asia Youth Video Contest
January 1, 2016 - September 4, 2025Industry Experience
Education, Non-Profit Organization, Government, Media & Entertainment, Financial Services
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