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I am a creative and strategic Brand Designer with over 20 years of experience shaping cohesive visual identities and systems across digital, print, and SaaS platforms. I am passionate about merging creativity with strategy to deliver scalable, impactful brand solutions that drive engagement and alignment. Throughout my career, I have led multidisciplinary teams and guided over 50 brands toward cohesive and professional identities. I thrive on creating strategic visual storytelling that supports marketing, product, and engineering alignment and helps brands stand out in their markets.…I am a creative and strategic Brand Designer with over 20 years of experience shaping cohesive visual identities and systems across digital, print, and SaaS platforms. I am passionate about merging creativity with strategy to deliver scalable, impactful brand solutions that drive engagement and alignment. Throughout my career, I have led multidisciplinary teams and guided over 50 brands toward cohesive and professional identities. I thrive on creating strategic visual storytelling that supports marketing, product, and engineering alignment and helps brands stand out in their markets.

Dan Balanescu

Brand Designer, Graphic Designer, Brand Strategist, +2

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I am a creative and strategic Brand Designer with over 20 years of experience shaping cohesive visual identities and systems across digital, print, and SaaS platforms. I am passionate about merging creativity with strategy to deliver scalable, impactful brand solutions that drive engagement and alignment. Throughout my career, I have led multidisciplinary teams and guided over 50 brands toward cohesive and professional identities. I thrive on creating strategic visual storytelling that supports marketing, product, and engineering alignment and helps brands stand out in their markets.…I am a creative and strategic Brand Designer with over 20 years of experience shaping cohesive visual identities and systems across digital, print, and SaaS platforms. I am passionate about merging creativity with strategy to deliver scalable, impactful brand solutions that drive engagement and alignment. Throughout my career, I have led multidisciplinary teams and guided over 50 brands toward cohesive and professional identities. I thrive on creating strategic visual storytelling that supports marketing, product, and engineering alignment and helps brands stand out in their markets.

Available to hire

I am a creative and strategic Brand Designer with over 20 years of experience shaping cohesive visual identities and systems across digital, print, and SaaS platforms. I am passionate about merging creativity with strategy to deliver scalable, impactful brand solutions that drive engagement and alignment.

Throughout my career, I have led multidisciplinary teams and guided over 50 brands toward cohesive and professional identities. I thrive on creating strategic visual storytelling that supports marketing, product, and engineering alignment and helps brands stand out in their markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Intermediate

French

Beginner

Work Experience

Head of Advertising & Brand Strategy at Elastic Media SRL

March 1, 2012 - Present

Defined long-term visual frameworks across client portfolios. Reduced asset creation time by 30% through scalable design systems. Led multidisciplinary teams on campaigns and branding projects. Guided 50+ brands toward cohesive and professional identities.

Marketing Director at DEM Media SRL

March 1, 2012 - September 4, 2025

Designed brand strategy and visual kits for new market entries. Oversaw production of onboarding kits and campaign visuals.

Senior Graphic Designer at Elastic Media SRL

March 1, 2011 - September 4, 2025

Delivered brand kits including logos, typography, and visual assets. Supported SaaS clients with marketing and UI/UX visual development.

Graphic Designer at Paper Print SRL

June 1, 2003 - September 4, 2025

Created marketing materials for print and digital use. Designed campaign visuals for SMEs across industries.