I am a creative, detail-oriented, and results-driven Digital Marketing Specialist with over 5 years of experience in SEO, SEM, Google Ads, social media management, and paid advertising. Skilled in Google Analytics, Meta Business Suite, and eCommerce platforms, I excel in executing multi-channel campaigns to deliver measurable results. My expertise includes strategic content creation, visual design, and campaign optimization, combined with excellent communication and multitasking skills. I thrive in fast-paced environments where I can apply my passion for digital marketing to enhance brand visibility and drive business growth.…

Gift Kithi

I am a creative, detail-oriented, and results-driven Digital Marketing Specialist with over 5 years of experience in SEO, SEM, Google Ads, social media management, and paid advertising. Skilled in Google Analytics, Meta Business Suite, and eCommerce platforms, I excel in executing multi-channel campaigns to deliver measurable results. My expertise includes strategic content creation, visual design, and campaign optimization, combined with excellent communication and multitasking skills. I thrive in fast-paced environments where I can apply my passion for digital marketing to enhance brand visibility and drive business growth.…

Available to hire

I am a creative, detail-oriented, and results-driven Digital Marketing Specialist with over 5 years of experience in SEO, SEM, Google Ads, social media management, and paid advertising. Skilled in Google Analytics, Meta Business Suite, and eCommerce platforms, I excel in executing multi-channel campaigns to deliver measurable results.

My expertise includes strategic content creation, visual design, and campaign optimization, combined with excellent communication and multitasking skills. I thrive in fast-paced environments where I can apply my passion for digital marketing to enhance brand visibility and drive business growth.

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Language

English
Fluent

Work Experience

Digital Marketing Executive at Coast Metals Traders Ltd
January 1, 2024 - Present
Opened and managed new social media channels to ensure consistent branding and messaging. Developed synchronized brand identity including color palette and slogan. Designed and operated Google Ads campaigns that boosted qualified leads by 20%, while managing Facebook and Instagram paid ads to support sales promotions. Created diverse marketing assets such as TV ads, promotional videos, reels, posters, business cards, roll-up banners, brochures, catalogues, and branded apparel. Led the design and SEO-friendly development of the company WordPress website. Optimized Google Business Profile to improve local SEO, resulting in a 50% increase in online visibility and digital engagement within six months. Analyzed data with Google Analytics to optimize campaign ROI and developed a seamless e-commerce platform that enhanced customer journey and retention.
Digital Marketing Executive at Cedar Clink Hardware
December 31, 2023 - September 4, 2025
Created and implemented social media strategies across Facebook, Instagram, and TikTok to increase follower engagement by 30% in one year. Maintained monthly content calendars for consistent promotions aligned with trends and launches. Enhanced SEO for over 100 products and blog posts, improving organic traffic significantly. Produced marketing visuals using Canva and Adobe Illustrator. Managed paid Meta Ads campaigns, generating 15% more conversions with applied A/B testing. Led high-conversion visuals for sales campaigns, boosting engagement by up to 45%. Used Google Analytics and Meta Business Suite for campaign performance monitoring and strategy refinement. Collaborated with sales and product teams to raise online sales by 15%. Strengthened the brand digital footprint and optimized e-commerce for improved lead traffic.
Copywriter (Remote) at MustWeb S.R.L
April 30, 2022 - September 4, 2025
Produced SEO-optimized content for various industries including real estate and e-commerce. Contributed to marketing strategy development by tailoring persuasive messaging to enhance engagement, retention, and lead conversion. Collaborated internationally with marketing and design teams to maintain brand voice across multiple platforms and time zones. Assisted with rebranding projects, consistent messaging, content calendars and email marketing, improving open and click-through rates by up to 35%. Conducted competitive and audience research to ensure content relevance and performance.
Freelance Copywriter (Remote) at Alba-Soft (MustWeb Branch)
April 30, 2022 - September 4, 2025
Crafted persuasive sales copy and landing pages, increasing conversion rates by 20–35%. Collaborated on creative concepts for digital ad campaigns targeting international markets. Wrote diverse content formats including product descriptions, promotional emails, ad copy, and video scripts. Applied A/B testing and user data insights to enhance campaign performance. Supported brand positioning by reinforcing value propositions and customer trust. Managed multiple projects with tight deadlines while ensuring quality and consistency.
Digital Marketing Executive at Writer’s Guild Kenya
September 30, 2019 - September 4, 2025
Managed and grew social media presence across Facebook, Twitter, and Instagram, increasing engagement and membership sign-ups. Developed targeted content strategies including storytelling and interactive campaigns, enhancing brand visibility and community involvement. Designed promotional materials supporting workshops and literary events. Improved customer experience with timely and personalized communications. Collaborated with editorial team to align content with organizational mission. Promoted initiatives such as the Young Writers Program, increasing participation significantly.
Digital Marketing Executive at Coast Metals Traders Ltd
January 1, 2024 - Present
Managed new social media channels with consistent branding, developed synchronized brand identity, and executed Google Ads campaigns boosting qualified leads by 20%. Produced marketing assets including TV ads and promotional videos, led WordPress website development ensuring SEO friendliness, optimized Google Business Profile, driving a 50% increase in online visibility and engagement. Analyzed data via Google Analytics to optimize ROI and built a seamless e-commerce platform to improve customer retention.
Digital Marketing Executive at Cedar Clink Hardware
December 31, 2023 - September 4, 2025
Created and executed social media strategies across major platforms, increasing follower engagement by 30%. Maintained content calendars, performed SEO optimization on product listings and blogs, generated paid ad campaigns with 15% more conversions, and designed high-conversion visuals for campaigns raising engagement by 45%. Monitored campaigns with analytics tools, collaborated with teams to boost online sales by 15%, and strengthened the brand's digital presence significantly.
Copywriter (Remote) at MustWeb S.R.L
April 30, 2022 - September 4, 2025
Created SEO-optimized website content, email campaigns, landing pages, and blogs for diverse industries. Collaborated internationally for consistent branding and messaging, contributed to rebranding projects, developed content calendars and email sequences improving open/click rates by up to 35%, and conducted competitive research to enhance content relevance and performance.
Freelance Copywriter (Remote) at Alba-Soft (MustWeb Branch)
April 30, 2022 - September 4, 2025
Created persuasive sales copy and optimized landing pages increasing conversion rates by 20–35%. Developed concepts and messaging for digital ad campaigns targeting European and international markets. Wrote diverse content formats and used A/B testing insights for performance improvement while managing multiple projects under tight deadlines.
Digital Marketing Executive at Writer’s Guild Kenya
September 30, 2019 - September 4, 2025
Managed and expanded social media presence, executed targeted content strategies, and created promotional materials supporting literary events. Improved customer engagement with personalized communication and collaborated with editorial teams to align content with organizational goals, significantly boosting program participation.

Education

Bachelor of Science in Information Technology (Ongoing) at Jomo Kenyatta University of Agriculture and Technology
January 1, 2023 - September 4, 2025
Kenya Certificate of Secondary Education at Kamukunji Secondary School
January 1, 2015 - December 31, 2015
Kenya Certificate of Secondary Education at Ribe Boys High School
January 1, 2010 - December 31, 2013
Bachelor of Science in Information Technology at Jomo Kenyatta University of Agriculture and Technology
January 1, 2023 - September 4, 2025
Kenya Certificate of Secondary Education at Kamukunji Secondary School
January 1, 2015 - December 31, 2015
Kenya Certificate of Secondary Education at Ribe Boys High School
January 1, 2010 - December 31, 2013

Qualifications

Kenya Certificate of Secondary Education (Kamukunji Secondary School)
January 1, 2015 - December 31, 2015
Certificate in Computer Literacy (7 Modules) - Africa for Africa
January 1, 2014 - September 4, 2025
Kenya Certificate of Secondary Education (Ribe Boys High School)
January 1, 2010 - December 31, 2013
Certificate in Computer Literacy (7 Modules)
January 1, 2014 - September 4, 2025

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet, Education, Real Estate & Construction, Non-Profit Organization, Healthcare, Transportation & Logistics, Travel & Hospitality
    uniE608 Maroo Paint Marketing Video (Display Ad)
    A promotional video created for Maroo Paint, designed for display advertising. The video highlights the brand’s quality, versatility, and vibrant color range, using engaging visuals and messaging to attract and convert potential customers.…