Marketing and Communications Manager at Prestito 24

Managed the strategic and operational line of the brand, creating, planning, and managing marketing and corporate communication strategies both traditional and digital. Monitored results and brand positioning across different channels, implemented marketing projects from a B2C perspective, supervised graphic design of marketing materials for traditional and digital media, prepared marketing plans and editorial calendars, analyzed site and social channel performance, and coordinated corporate events.

Marketing and Communications Manager at Prestito24

Management of the strategic and operational line of the brand, including creation, planning, and management of marketing and corporate communication strategies (both traditional and digital). Monitoring results and brand positioning across various channels, implementation of marketing projects, and development of information campaigns from a B2C perspective. Supervision and graphic design of content for traditional marketing materials, websites, and social channels. Preparation of marketing plans and editorial calendar for digital contents. Analysis of site and social channel performance metrics and related reporting. Coordination for the organization of corporate events, including development of content from a content marketing perspective such as copywriting, photography, and graphics. Definition and creation of promotional activities and advertising materials for corporate and product marketing.

Marketing and Commercial Consultant at Tasty Consulting

Provided marketing and commercial consultancy to small and medium-sized companies in the Food & Beverage sector for opening foreign markets and commercial development. Created demos and customized reports, drafted press releases and information materials, managed social media channels, conducted market and competitor analysis, defined buyer personas, and supported product restyling strategies.

Marketing and Commercial Consultant at Tasty Consulting

Marketing and commercial consultancy to small and medium-sized companies in the Food & Beverage sector, focusing on opening foreign markets for product export and subsequent commercial development. Created demos and customized reports, drafted press releases and informational marketing materials, managed participation in events, and created and managed social media channels.

Marketing and Communications Manager at Alethes S.r.l.

Led strategy and operation of brand marketing, created and managed communication strategies and marketing projects for software development. Oversaw graphic design for marketing materials, web content, and social channels. Conducted analysis of site and social media metrics and created related reporting.

Marketing and Communications Manager at Alethes S.r.l.

Management of the strategic and operational line of the brand, including creation, planning, and management of marketing and corporate communication strategies (both traditional and digital). Monitoring results and brand positioning, implementation of marketing projects, and development of information campaigns from a B2B perspective. Graphic design of content for traditional marketing materials, websites, and social channels. Creation of editorial plans for digital content and analysis of site and social channel metrics.

Media and Benchmark Analyst at Kantar Media S.r.l. WPP Group

Conducted press review and media intelligence activities.

Export Marketing Specialist at BB Consulting S.r.l.s.

Analyzed press reviews and calculated ROI of media presence. Prepared reports for high-profile clients, conducted content and sentiment analysis, monitored web and social media analytics, and supported marketing strategy decisions.

Media and Benchmark Analyst at Kantar Media S.r.l. WPP Group

Conducted press reviews and media intelligence.

Export Marketing Specialist at BBC Consulting S.r.l.s.

Analyzed press reviews, calculated ROI of media presence and evaluated brand awareness. Conducted content and sentiment analysis. Prepared Excel and PowerPoint reports for clients of primary national and international importance. Performed web and social media analytics, monitoring, and analysis of website traffic data and social profiles using tools such as Google Analytics to support marketing strategy choices.

Senior Media and Benchmark Analyst, Google Analytics Specialist at Infojuice S.r.l.

Handled press review and media intelligence, monitored marketing sector news, created reports on emerging issues, prepared press kits, organized press conferences and interviews, sponsored corporate events including logistics, and managed trade fair participation and new sales point openings.

Senior Media and Benchmark Analyst, Google Analytics Specialist at Infojuice S.r.l.

Responsible for creating, translating into operations, monitoring, and analyzing the marketing strategy as a whole. Planning and content creation for the website, preparing letters and emails for customers, and managing stakeholder relationships. Monitoring marketing sector news and presenting reports on emerging issues to management. Preparation of press kits, organization of press conferences and interviews, sponsorship of corporate events, and organization and participation in sector fairs such as Luxury Fair of Verona and Vicenza, Micam, Mipel of Berlin, Mosshoes of Moscow, and Genoa International Boat Show.

Marketing Manager and Management Assistant at Penelope S.r.l.

Analyzed press reviews and calculated ROI of media presence, evaluated brand awareness, performed content and sentiment analysis, and prepared reports for clients of national and international importance.