Dan Yu

Developed and implemented data-driven social media strategies across WeChat, Zhihu, Weibo, and other platforms, driving significant increases in engagement and brand awareness. Produced high-quality multimedia content, including 2–3 trend-based articles weekly, promotional graphics, and 3–5 minute videos, ensuring consistent and impactful brand messaging. Conducted performance analysis and competitor benchmarking, providing actionable insights to optimize campaigns and improve audience reach and ROI. Translated and localized official English content for Chinese social media channels, ensuring cultural alignment and real-time updates for institutional communications. Planned and executed online events and engagement campaigns, collaborating with cross-functional teams to enhance user interaction and community growth.

Designed and executed a multi-platform social media strategy across WeChat, Zhihu, Douban, and Baidu, driving a 40% increase in engagement and expanding brand visibility in the Chinese education market. Produced and published 3–5 high-performing educational articles weekly, leveraging trending topics to attract and convert prospective students for study-abroad programs. Created compelling digital assets including posters and promotional materials using Photoshop and online design platforms, enhancing campaign aesthetics and boosting audience response rates. Implemented targeted campaigns to generate qualified leads, resulting in a measurable uptick in inquiries and enrollment conversions for international education programs. Conducted data-driven competitor and audience analysis, translating insights into actionable strategies that optimized content performance.

Spearheaded cross-platform social media operations (WeChat, Weibo, Douban, Baidu), driving a 35% boost in audience engagement and increasing follower base within three months. Produced and optimized high-impact content, delivering articles and posts that consistently ranked among top-performing categories, amplifying brand visibility in the Chinese education sector. Localized global content from Instagram, Facebook, and Twitter for Chinese platforms, ensuring seamless cultural adaptation and strengthening international brand presence. Designed and executed online engagement campaigns that increased reading rates by 40%, significantly improving user retention and interaction metrics. Created visually compelling promotional assets through advanced design tools, elevating brand identity and enhancing campaign conversion rates.