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Results-driven Senior Social Media & Digital Marketing Specialist with 10+ years of experience leading multi-platform strategies, content development, and audience growth for global brands and educational institutions. Proven track record in increasing engagement, boosting brand visibility, and driving conversions through data-driven campaigns across WeChat, Weibo, Zhihu, Douban, LinkedIn, and other major platforms. Adept at cross-cultural communication, team collaboration, and strategic brand storytelling to enhance market presence and deliver measurable ROI. Seeking a remote senior or executive-level role to leverage expertise in social media strategy, analytics, and digital transformation for scalable growth. Hobbies & Interests: Beadwork & Jewelry Design – Enhances creativity, precision, and attention to detail. Content Creation & Blogging – Passion for writing and sharing insights, improving communication skills. Data Visualization – Enjoy creating visually appealing reports and dashboards. Fitness & Wellness Activities – Promotes discipline, consistency, and stress management.…Results-driven Senior Social Media & Digital Marketing Specialist with 10+ years of experience leading multi-platform strategies, content development, and audience growth for global brands and educational institutions. Proven track record in increasing engagement, boosting brand visibility, and driving conversions through data-driven campaigns across WeChat, Weibo, Zhihu, Douban, LinkedIn, and other major platforms. Adept at cross-cultural communication, team collaboration, and strategic brand storytelling to enhance market presence and deliver measurable ROI. Seeking a remote senior or executive-level role to leverage expertise in social media strategy, analytics, and digital transformation for scalable growth. Hobbies & Interests: Beadwork & Jewelry Design – Enhances creativity, precision, and attention to detail. Content Creation & Blogging – Passion for writing and sharing insights, improving communication skills. Data Visualization – Enjoy creating visually appealing reports and dashboards. Fitness & Wellness Activities – Promotes discipline, consistency, and stress management.

Dan Yu

Social Media Manager, Social Media Freelancer, Content Creator, +2

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Results-driven Senior Social Media & Digital Marketing Specialist with 10+ years of experience leading multi-platform strategies, content development, and audience growth for global brands and educational institutions. Proven track record in increasing engagement, boosting brand visibility, and driving conversions through data-driven campaigns across WeChat, Weibo, Zhihu, Douban, LinkedIn, and other major platforms. Adept at cross-cultural communication, team collaboration, and strategic brand storytelling to enhance market presence and deliver measurable ROI. Seeking a remote senior or executive-level role to leverage expertise in social media strategy, analytics, and digital transformation for scalable growth. Hobbies & Interests: Beadwork & Jewelry Design – Enhances creativity, precision, and attention to detail. Content Creation & Blogging – Passion for writing and sharing insights, improving communication skills. Data Visualization – Enjoy creating visually appealing reports and dashboards. Fitness & Wellness Activities – Promotes discipline, consistency, and stress management.…Results-driven Senior Social Media & Digital Marketing Specialist with 10+ years of experience leading multi-platform strategies, content development, and audience growth for global brands and educational institutions. Proven track record in increasing engagement, boosting brand visibility, and driving conversions through data-driven campaigns across WeChat, Weibo, Zhihu, Douban, LinkedIn, and other major platforms. Adept at cross-cultural communication, team collaboration, and strategic brand storytelling to enhance market presence and deliver measurable ROI. Seeking a remote senior or executive-level role to leverage expertise in social media strategy, analytics, and digital transformation for scalable growth. Hobbies & Interests: Beadwork & Jewelry Design – Enhances creativity, precision, and attention to detail. Content Creation & Blogging – Passion for writing and sharing insights, improving communication skills. Data Visualization – Enjoy creating visually appealing reports and dashboards. Fitness & Wellness Activities – Promotes discipline, consistency, and stress management.

Available to hire

Results-driven Senior Social Media & Digital Marketing Specialist with 10+ years of experience leading multi-platform strategies, content development, and audience growth for global brands and educational institutions. Proven track record in increasing engagement, boosting brand visibility, and driving conversions through data-driven campaigns across WeChat, Weibo, Zhihu, Douban, LinkedIn, and other major platforms. Adept at cross-cultural communication, team collaboration, and strategic brand storytelling to enhance market presence and deliver measurable ROI. Seeking a remote senior or executive-level role to leverage expertise in social media strategy, analytics, and digital transformation for scalable growth.

Hobbies & Interests:

Beadwork & Jewelry Design – Enhances creativity, precision, and attention to detail.
Content Creation & Blogging – Passion for writing and sharing insights, improving communication skills.
Data Visualization – Enjoy creating visually appealing reports and dashboards.
Fitness & Wellness Activities – Promotes discipline, consistency, and stress management.

Skills

Copywriting

SEO Copywriting

Language

Work Experience

Social Media Officer at Queen Ethelburga's

March 3, 2020 - May 25, 2025

Developed and implemented data-driven social media strategies across WeChat, Zhihu, Weibo, and other platforms, driving significant increases in engagement and brand awareness. Produced high-quality multimedia content, including 2–3 trend-based articles weekly, promotional graphics, and 3–5 minute videos, ensuring consistent and impactful brand messaging. Conducted performance analysis and competitor benchmarking, providing actionable insights to optimize campaigns and improve audience reach and ROI. Translated and localized official English content for Chinese social media channels, ensuring cultural alignment and real-time updates for institutional communications. Planned and executed online events and engagement campaigns, collaborating with cross-functional teams to enhance user interaction and community growth.

Social Media Operator at Greatchina International Education Company / Self-Employed (Part-Time)

May 1, 2019 - May 1, 2020

Designed and executed a multi-platform social media strategy across WeChat, Zhihu, Douban, and Baidu, driving a 40% increase in engagement and expanding brand visibility in the Chinese education market. Produced and published 3–5 high-performing educational articles weekly, leveraging trending topics to attract and convert prospective students for study-abroad programs. Created compelling digital assets including posters and promotional materials using Photoshop and online design platforms, enhancing campaign aesthetics and boosting audience response rates. Implemented targeted campaigns to generate qualified leads, resulting in a measurable uptick in inquiries and enrollment conversions for international education programs. Conducted data-driven competitor and audience analysis, translating insights into actionable strategies that optimized content performance.

Social Media Operator at Nanjing PINS International Art Education

January 1, 2019 - April 1, 2019

Spearheaded cross-platform social media operations (WeChat, Weibo, Douban, Baidu), driving a 35% boost in audience engagement and increasing follower base within three months. Produced and optimized high-impact content, delivering articles and posts that consistently ranked among top-performing categories, amplifying brand visibility in the Chinese education sector. Localized global content from Instagram, Facebook, and Twitter for Chinese platforms, ensuring seamless cultural adaptation and strengthening international brand presence. Designed and executed online engagement campaigns that increased reading rates by 40%, significantly improving user retention and interaction metrics. Created visually compelling promotional assets through advanced design tools, elevating brand identity and enhancing campaign conversion rates.