I have over four years of experience in digital marketing, specializing in channel growth, community management, social media strategy, influencer marketing, paid social, project management, and training facilitation. I have worked collaboratively with cross-functional teams and external partners to create brand awareness and manage social media communities across multiple channels. My experience includes planning, creating, scheduling, and executing content for global channels aligned with brand values. I keep up to date with emerging social media trends, tools, and best practices to drive innovation in content and successfully manage marketing campaigns for various brands.

Ghazal Khurshid

I have over four years of experience in digital marketing, specializing in channel growth, community management, social media strategy, influencer marketing, paid social, project management, and training facilitation. I have worked collaboratively with cross-functional teams and external partners to create brand awareness and manage social media communities across multiple channels. My experience includes planning, creating, scheduling, and executing content for global channels aligned with brand values. I keep up to date with emerging social media trends, tools, and best practices to drive innovation in content and successfully manage marketing campaigns for various brands.

Available to hire

I have over four years of experience in digital marketing, specializing in channel growth, community management, social media strategy, influencer marketing, paid social, project management, and training facilitation. I have worked collaboratively with cross-functional teams and external partners to create brand awareness and manage social media communities across multiple channels.

My experience includes planning, creating, scheduling, and executing content for global channels aligned with brand values. I keep up to date with emerging social media trends, tools, and best practices to drive innovation in content and successfully manage marketing campaigns for various brands.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Work Experience

Content Creator
March 1, 2018 - Present
Creating digital content involving research, creativity, and insight-driven business development. Conducted branding workshops delivering brand story, brand core, brand identity, brand positioning, and brand book.
Digital Business Developer at Hyper Island Inc.
January 31, 2022 - September 4, 2025
Hands-on immersive learning with real clients solving real problems using a digital-first approach through branding workshops and business development.
Content & Community Specialist (Europe) at Oriflame Cosmetics
September 30, 2022 - September 4, 2025
Planned, scheduled, and published content on global social media channels aligned with brand values. Delivered B2B trainings and wrote global guidelines and briefs for brand partners across 60+ countries. Collaborated with influencers and integrated user-generated content into campaigns. Managed community growth and engagement on social channels. Owned roadmaps and content calendars.
Global Social Media Specialist at Oriflame Cosmetics
January 31, 2024 - September 4, 2025
Managed a community of 15K active users from ideation to execution of content in all formats. Stayed updated on emerging social media trends, tools, and best practices to drive innovation in content. Worked on various marketing campaigns for brands.
Freelance Social Media Manager at Honn Fine
January 31, 2025 - September 4, 2025
Provided tone of voice and social media strategy. Oversaw the complete 360° content cycle from ideation, shooting, editing, copywriting to platform-based execution. Drove a 9.7% engagement increase across multiple platforms with limited-budget strategy.

Education

MBA - Human Resource at IIUI (Pakistan)
January 1, 2005 - December 31, 2006
Digital Business Developer - Immersive Learning at Hyper Island Inc.
January 11, 2030 - September 4, 2025

Qualifications

Strategic Human Resource Management Training & Development
January 1, 2005 - December 31, 2006

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Education