I'm a versatile marketer with over 3 years of hands-on experience in client servicing, social media management, marketing strategy, and PR. I have successfully developed integrated campaigns that boost brand visibility and drive audience engagement. My strengths lie in building strong client relationships and using data-driven insights to improve performance. I have experience leading PR campaigns for major clients like Alibaba and the Saudi Tourism Authority, managing social media content creation and strategy, and executing marketing and growth campaigns for various FMCG brands. I am based in Karachi, Pakistan, and am willing to relocate to the UAE.

Syeda Fizza Hasan

I'm a versatile marketer with over 3 years of hands-on experience in client servicing, social media management, marketing strategy, and PR. I have successfully developed integrated campaigns that boost brand visibility and drive audience engagement. My strengths lie in building strong client relationships and using data-driven insights to improve performance. I have experience leading PR campaigns for major clients like Alibaba and the Saudi Tourism Authority, managing social media content creation and strategy, and executing marketing and growth campaigns for various FMCG brands. I am based in Karachi, Pakistan, and am willing to relocate to the UAE.

Available to hire

I’m a versatile marketer with over 3 years of hands-on experience in client servicing, social media management, marketing strategy, and PR. I have successfully developed integrated campaigns that boost brand visibility and drive audience engagement. My strengths lie in building strong client relationships and using data-driven insights to improve performance.

I have experience leading PR campaigns for major clients like Alibaba and the Saudi Tourism Authority, managing social media content creation and strategy, and executing marketing and growth campaigns for various FMCG brands. I am based in Karachi, Pakistan, and am willing to relocate to the UAE.

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Work Experience

Content Creator (Part-Time) at Allure Beauty
January 1, 2025 - Present
Assist the social media team in researching and analyzing current trends to plan content. Shoot content with the social media team for postings on Allure’s social platforms. Use InShot, Canva, and CapCut to edit videos for digital platforms.
Creator Ops Associate (PR) at Walee Technologies
January 1, 2025 - September 4, 2025
Led the planning and implementation of PR campaigns for major clients such as Alibaba, Yango, Jazz, Shield, Qarshi, TCF, Savannah-IFCO, focusing on brand storytelling. Resulted in a cumulative 30M+ views and reach with a 13% increase in audience engagement. Spearheaded the Saudi Tourism Authority PR campaign to position Saudi Arabia as a tourist spot by collaborating with thought leaders. Directed Yango’s brand awareness campaign through influencer marketing strategy resulting in a 53% social media reach increase. Collaborated with the Walee MENA team to strategize and execute result-driven PR campaigns. Developed and implemented user acquisition strategies and content/KOL plans for Snack Video.
Marketing & Growth Executive (Account Manager) at Linkstar
December 31, 2023 - September 4, 2025
Devised and implemented marketing campaigns for FMCG brands like Revlon, Crème 21, Freeman, and Jolen, leading to a 14% growth in quarterly revenue. Collaborated with Shopify and WordPress developers to develop optimized websites for e-commerce clients, improving interactions and sales. Conducted market research and competitor analysis to create impactful social media strategies enhancing brand presence and recall. Wrote engaging website copy and tested UI/UX to improve performance. Developed comprehensive roadmaps and collaborated closely with tech and design teams for user-friendly websites. Devised strategic social media marketing plans to revive Oliv’s online presence and successfully executed their growth strategy, resulting in a 25% increase in user base within a month.

Education

BSc Psychology with Human Resource Management at Middlesex University Dubai
January 1, 2019 - January 1, 2022
O Levels and A Levels at Beaconhouse School System
January 1, 2013 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Consumer Goods