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I am a creative marketing communications professional with extensive experience across multi-channel digital delivery, specializing in PR, media relations, and digital content marketing. I have a measured and empathetic mindset that enables me to create effective digital strategies, content curation, and stakeholder engagement while managing campaigns end-to-end. Currently, I work across clients including the The Heathfield News, where I lead social marketing, content strategy, and digital advertising campaigns for multiple local businesses. I work for a Food & Drink client handling PR& Marketing. I also support apprentices as a coach, mentor, and EPA assessor, working with a wide variety of clients across retail, health, education, and charity sectors, always aiming to help individuals and organizations achieve their communication and marketing goals.…I am a creative marketing communications professional with extensive experience across multi-channel digital delivery, specializing in PR, media relations, and digital content marketing. I have a measured and empathetic mindset that enables me to create effective digital strategies, content curation, and stakeholder engagement while managing campaigns end-to-end. Currently, I work across clients including the The Heathfield News, where I lead social marketing, content strategy, and digital advertising campaigns for multiple local businesses. I work for a Food & Drink client handling PR& Marketing. I also support apprentices as a coach, mentor, and EPA assessor, working with a wide variety of clients across retail, health, education, and charity sectors, always aiming to help individuals and organizations achieve their communication and marketing goals.

Anna White

Digital Marketer, Project Manager, Social Media Manager, +7

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I am a creative marketing communications professional with extensive experience across multi-channel digital delivery, specializing in PR, media relations, and digital content marketing. I have a measured and empathetic mindset that enables me to create effective digital strategies, content curation, and stakeholder engagement while managing campaigns end-to-end. Currently, I work across clients including the The Heathfield News, where I lead social marketing, content strategy, and digital advertising campaigns for multiple local businesses. I work for a Food & Drink client handling PR& Marketing. I also support apprentices as a coach, mentor, and EPA assessor, working with a wide variety of clients across retail, health, education, and charity sectors, always aiming to help individuals and organizations achieve their communication and marketing goals.…I am a creative marketing communications professional with extensive experience across multi-channel digital delivery, specializing in PR, media relations, and digital content marketing. I have a measured and empathetic mindset that enables me to create effective digital strategies, content curation, and stakeholder engagement while managing campaigns end-to-end. Currently, I work across clients including the The Heathfield News, where I lead social marketing, content strategy, and digital advertising campaigns for multiple local businesses. I work for a Food & Drink client handling PR& Marketing. I also support apprentices as a coach, mentor, and EPA assessor, working with a wide variety of clients across retail, health, education, and charity sectors, always aiming to help individuals and organizations achieve their communication and marketing goals.

Available to hire

I am a creative marketing communications professional with extensive experience across multi-channel digital delivery, specializing in PR, media relations, and digital content marketing. I have a measured and empathetic mindset that enables me to create effective digital strategies, content curation, and stakeholder engagement while managing campaigns end-to-end.

Currently, I work across clients including the The Heathfield News, where I lead social marketing, content strategy, and digital advertising campaigns for multiple local businesses. I work for a Food & Drink client handling PR& Marketing. I also support apprentices as a coach, mentor, and EPA assessor, working with a wide variety of clients across retail, health, education, and charity sectors, always aiming to help individuals and organizations achieve their communication and marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

German

Beginner

Work Experience

Content Creation & Planning Specialist at Royal College of Occupational Therapy (Digital Firefly)

December 31, 2022 - September 5, 2025

Created and planned social media content outputs targeted at Royal College of Occupational Therapy membership during 2021 and 2022.

Content Creator & Planner at Digital Firefly – Royal College of Occupational Therapy

December 31, 2022 - September 4, 2025

Created and planned social media content targeting membership engagement for a professional body in health sector.

Content Creator & Planner at Digital Firefly – Royal College of Occupational Therapy

December 31, 2022 - September 4, 2025

Created and planned social media content outputs for membership engagement at the Royal College of Occupational Therapy.

Apprenticeship Coach/Mentor / EPA Assessor at PRCA, AIM, 1stforEPA, Intequal, Digital Ltd

January 1, 2019 - Present

Since 2019, served as a coach, mentor and EPA assessor for apprentices in public relations, communications and creative industries. Developed units for Welsh apprenticeship standards and designed coaching programmes. Guided apprentices through workplace learning and EPA assessments.

Digital Content Marketing Consultant at Various Clients

January 1, 2019 - Present

Provided ongoing digital marketing, media relations, asset creation, and copywriting support for clients including Cuculo Cheese & Wine, Catsfield Christmas Tree Farm, Wealden Council, and Skooch Media Productions. Delivered video content work and social media outputs.

Apprenticeship Coach / Mentor / EPA Assessor at PRCA and other bodies

January 1, 2019 - Present

Mentored and coached apprentices through workplace diplomas in Public Relations and Communications and Creative Industries. Developed learning units, pathway planning, and conducted End-Point Assessments (EPA) for various apprenticeship standards. Winner of Mentor of the Year 2021 Sussex.

Digital Content Marketing Consultant at Various Clients (e.g. Cuculo Cheese & Wine)

January 1, 2019 - Present

Provided ongoing digital marketing consultancy including media relations, content creation, copywriting, and digital asset production. Delivered video content for various clients, supporting their marketing and PR needs.

Apprenticeship Coach / Mentor / EPA Assessor at Various Apprenticeship Programs

January 1, 2019 - Present

PRCA Coach and mentor for level 4 diploma in Public Relations and Communications since 2019. Developed apprenticeship standards and coaching programmes, supported young people through workplace apprenticeships and EPA assessments, and managed an active caseload. Winner of Mentor of the Year 2021 Sussex.

Digital Content Marketing Consultant at Various Clients

January 1, 2019 - Present

Provided ongoing digital marketing consultancy and media relations support, including content creation and copywriting for retail client Cuculo Cheese & Wine and ad hoc video content projects for multiple clients such as Catsfield Christmas Tree Farm and Wealden Council.

Founder & Co-owner at The Heathfield News

December 1, 2017 - Present

Launched and currently run an online news and marketing hub. Responsibilities include social marketing and content strategy, features editing, new business lead creation and conversion, SEO and CMS planning, web optimisation, digital advertising across platforms, content commissioning including images, video, and graphics, and Google Analytics analysis.

Founder & Co-owner at The Heathfield News

December 1, 2017 - Present

Launched an online news and marketing hub focused on digital content and social marketing strategy. Responsibilities included content creation, writing, editing, commissioning, SEO and CMS management, website optimization, Google Analytics analysis, and running paid digital campaigns. Managed creation of images, videos, graphics, and photography. Led new business strategy including lead creation and subscriber growth.

Founder & Co-owner at The Heathfield News

December 1, 2017 - Present

Launched The Heathfield News, an online news and marketing hub, including concept creation, research, web design brief, agency recruitment, and project delivery. Responsible for social marketing and content strategy, features editing, new business lead generation, SEO and CMS planning, website optimisation, Google Analytics analysis, digital advertising campaigns, and content image creation including video and graphics.

Senior Associate Director – Consumer Health at Hill & Knowlton, Saatchi & Saatchi, Jackie Cooper PR, Business Design Centre Events, Lynne Franks PR

January 1, 0000 - Present

Held senior PR roles in London for multiple marketing communications agencies involved in consumer health, events, and in-house communications. Progressed to Senior Associate Director with responsibilities in strategic communications, media relations and campaign delivery.