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I am a senior manager specialized in global social media strategy with over 13 years of experience shaping the social media presence of leading global brands. I focus on data-driven and creative leadership to drive audience growth, engagement, and brand awareness through high-impact content strategies, performance optimization, and cross-functional collaboration. My expertise lies in translating complex topics into compelling digital narratives, leading teams to create scalable, innovative, and results-oriented social media campaigns. I have proven success in managing global social media teams and crafting campaigns that measurably enhance brand perception and user engagement.…I am a senior manager specialized in global social media strategy with over 13 years of experience shaping the social media presence of leading global brands. I focus on data-driven and creative leadership to drive audience growth, engagement, and brand awareness through high-impact content strategies, performance optimization, and cross-functional collaboration. My expertise lies in translating complex topics into compelling digital narratives, leading teams to create scalable, innovative, and results-oriented social media campaigns. I have proven success in managing global social media teams and crafting campaigns that measurably enhance brand perception and user engagement.

Jeanne Cupido

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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I am a senior manager specialized in global social media strategy with over 13 years of experience shaping the social media presence of leading global brands. I focus on data-driven and creative leadership to drive audience growth, engagement, and brand awareness through high-impact content strategies, performance optimization, and cross-functional collaboration. My expertise lies in translating complex topics into compelling digital narratives, leading teams to create scalable, innovative, and results-oriented social media campaigns. I have proven success in managing global social media teams and crafting campaigns that measurably enhance brand perception and user engagement.…I am a senior manager specialized in global social media strategy with over 13 years of experience shaping the social media presence of leading global brands. I focus on data-driven and creative leadership to drive audience growth, engagement, and brand awareness through high-impact content strategies, performance optimization, and cross-functional collaboration. My expertise lies in translating complex topics into compelling digital narratives, leading teams to create scalable, innovative, and results-oriented social media campaigns. I have proven success in managing global social media teams and crafting campaigns that measurably enhance brand perception and user engagement.

Available to hire

I am a senior manager specialized in global social media strategy with over 13 years of experience shaping the social media presence of leading global brands. I focus on data-driven and creative leadership to drive audience growth, engagement, and brand awareness through high-impact content strategies, performance optimization, and cross-functional collaboration.

My expertise lies in translating complex topics into compelling digital narratives, leading teams to create scalable, innovative, and results-oriented social media campaigns. I have proven success in managing global social media teams and crafting campaigns that measurably enhance brand perception and user engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Manager Global Social Media at N26 AG

May 1, 2024 - September 4, 2025

Led and scaled N26's global social media strategy, driving brand awareness, audience engagement, and digital marketing performance across key markets. Spearheaded multi-channel social media campaigns aligning with marketing objectives and KPIs. Increased engagement rate from 0.6% to 1.7%, improving audience retention and interactions. Developed data-driven social media strategies optimizing content for organic reach, paid media, and audience targeting. Translated complex fintech topics into accessible digital narratives, enhancing brand perception and user engagement. Led and optimized all branded social media channels ensuring consistency and alignment with broader marketing goals. Created cross-platform campaigns turning technical banking concepts into creative content with measurable business impact. Enhanced content performance through advanced analytics and social listening, refining strategies based on reach, impressions, CTR, and audience insights. Collaborated with cross-functi

Digital Media Communications Lead at Woolworths Holdings Ltd

October 1, 2021 - September 4, 2025

Directed end-to-end social media management from strategy development to performance tracking, establishing Woolworths as a category leader in digital engagement. Launched high-impact campaigns driving record-breaking engagement, website traffic, and conversion rates. Led real-time engagement initiatives improving community response times and sentiment using AI-powered chatbots and live support. Designed data-driven content strategies leveraging SEO, A/B testing, and customer analytics. Orchestrated omnichannel marketing campaigns integrating social media, email marketing, and performance ads for maximum impact.