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Hi, I’m Ana Ciobotaru, a content and marketing professional with 15+ years of experience driving content, digital marketing, events, and go-to-market programs for B2B SaaS and tech brands. I’ve collaborated with international partners, thought leaders, and cross-functional teams to build coherent communications and scale reach across multiple channels—from blogs and case studies to newsletters and co-branded campaigns. I’m known for delivering creative, data-informed programs that align with business goals and resonate with diverse audiences. I thrive in multicultural environments and am adept at nurturing stakeholder relationships—from C-suite to technical practitioners. My approach blends strategy with hands-on execution: content production workflows, social media growth, event planning, and partner enablement, all aimed at driving qualified leads, brand awareness, and measurable ROI.…Hi, I’m Ana Ciobotaru, a content and marketing professional with 15+ years of experience driving content, digital marketing, events, and go-to-market programs for B2B SaaS and tech brands. I’ve collaborated with international partners, thought leaders, and cross-functional teams to build coherent communications and scale reach across multiple channels—from blogs and case studies to newsletters and co-branded campaigns. I’m known for delivering creative, data-informed programs that align with business goals and resonate with diverse audiences. I thrive in multicultural environments and am adept at nurturing stakeholder relationships—from C-suite to technical practitioners. My approach blends strategy with hands-on execution: content production workflows, social media growth, event planning, and partner enablement, all aimed at driving qualified leads, brand awareness, and measurable ROI.

Ana Ciobotaru

Content Producer, Project Manager, Event Visualizer, +5

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Hi, I’m Ana Ciobotaru, a content and marketing professional with 15+ years of experience driving content, digital marketing, events, and go-to-market programs for B2B SaaS and tech brands. I’ve collaborated with international partners, thought leaders, and cross-functional teams to build coherent communications and scale reach across multiple channels—from blogs and case studies to newsletters and co-branded campaigns. I’m known for delivering creative, data-informed programs that align with business goals and resonate with diverse audiences. I thrive in multicultural environments and am adept at nurturing stakeholder relationships—from C-suite to technical practitioners. My approach blends strategy with hands-on execution: content production workflows, social media growth, event planning, and partner enablement, all aimed at driving qualified leads, brand awareness, and measurable ROI.…Hi, I’m Ana Ciobotaru, a content and marketing professional with 15+ years of experience driving content, digital marketing, events, and go-to-market programs for B2B SaaS and tech brands. I’ve collaborated with international partners, thought leaders, and cross-functional teams to build coherent communications and scale reach across multiple channels—from blogs and case studies to newsletters and co-branded campaigns. I’m known for delivering creative, data-informed programs that align with business goals and resonate with diverse audiences. I thrive in multicultural environments and am adept at nurturing stakeholder relationships—from C-suite to technical practitioners. My approach blends strategy with hands-on execution: content production workflows, social media growth, event planning, and partner enablement, all aimed at driving qualified leads, brand awareness, and measurable ROI.

Available to hire

Hi, I’m Ana Ciobotaru, a content and marketing professional with 15+ years of experience driving content, digital marketing, events, and go-to-market programs for B2B SaaS and tech brands. I’ve collaborated with international partners, thought leaders, and cross-functional teams to build coherent communications and scale reach across multiple channels—from blogs and case studies to newsletters and co-branded campaigns. I’m known for delivering creative, data-informed programs that align with business goals and resonate with diverse audiences.

I thrive in multicultural environments and am adept at nurturing stakeholder relationships—from C-suite to technical practitioners. My approach blends strategy with hands-on execution: content production workflows, social media growth, event planning, and partner enablement, all aimed at driving qualified leads, brand awareness, and measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

French

Advanced

Italian

Intermediate

Work Experience

Content Production & Communication Manager - Content, Marketing, Events at Team Topologies

January 1, 2023 - Present

Developed and executed comprehensive content and communication strategies aligned with Team Topologies vision and goals. Coordinated the production of high-quality content including case studies, blogs, and co-branded materials. Collaborated with international partners, managed social media strategy focused on LinkedIn, and drove marketing and content plans for new product launches. Supported joint marketing for events, webinars, and conferences. Achievements include launching a newsletter with 15K+ subscribers, a biweekly livestream, consistent LinkedIn growth, publishing multiple case studies, and leading communications through organizational transitions.

Production Manager - Content, Events & Marketing Department at Container Solutions

December 31, 2025 - September 4, 2025

Managed content production for Cloud Native blog and extended responsibilities across marketing functions. Facilitated cross-departmental planning and coordination among content, events, and design teams. Led publication of newsletters and blog posts, coordinated webinars and conferences hosting hundreds of attendees. Contributed to event planning and speaker selection, managed logistics and supplier relations for in-person events. Events accounted for nearly half of marketing leads.

Production Manager - Long Form and New Media (Editorial Department) at C4Media (InfoQ & QCon Conferences)

January 1, 2023 - September 4, 2025

Developed designs for e-Magazines and mini-books, managed end-to-end content production workflows with international contributors. Commissioned and published thousands of articles and podcasts, established multiple new media platforms beyond the website, acted as podcast producer and supported global large-scale conferences. Achievements include creating new media strategies and redesigning formats still in use today.

Store Manager & Marketing Coordinator at MEEA SPORT, FROGS skate shops + online store

January 1, 2013 - September 4, 2025

Conceptualized and operated two flagship retail stores, managed supplier relationships, launched and managed e-commerce platform, and executed integrated marketing strategies to attract new customers and increase brand awareness. Oversaw store operations including merchandising, inventory, customer service, and promotional activities.

Store Manager & Marketing Coordinator at ALTEX (MEDIA GALAXY & ALTEX VIRTUAL stores)

December 31, 2007 - September 4, 2025

Managed large retail store operations with responsibility for merchandising, promotions, inventory, customer service, and personnel management including recruitment, training, and scheduling. As Marketing Coordinator, organized and implemented marketing activities for new store openings and developed internal communication materials and weekly catalogs.

Content Production & Communication Manager - Content, Marketing, Events at Team Topologies

January 1, 2023 - Present

Developed and executed a comprehensive content and communication strategy aligned with the Team Topologies vision and goals. Coordinated the production of high-quality content such as case studies, blogs, and co-branded materials with international partners. Collaborated with partners to plan and produce marketing materials and managed the marketing and content strategy for new product launches. Led social media strategy focusing on LinkedIn, driving audience growth and engagement, and coordinated joint marketing efforts for events, webinars, and other initiatives. Achievements include launching a newsletter with 15K+ subscribers in under a year, a biweekly livestream series, consistent LinkedIn growth, publishing multiple case studies, and leading communications for the organization's transition to not-for-profit status.

Production Manager at Container Solutions

December 31, 2025 - September 4, 2025

Managed production of Cloud Native blog content while expanding responsibilities in marketing. Facilitated cross-departmental planning ensuring coordination between content, events, and design teams. Successfully organized workflow under tight deadlines and enhanced team efficiency. Led publication of monthly newsletters and blog posts and coordinated webinars and conferences with high attendance. Responsibilities included event management, speaker research, supplier and sponsor negotiations, and onsite logistics. Events consistently generated approximately half of all marketing leads.

Production Manager Long Form and New Media (Editorial Department) at C4Media (InfoQ & QCon Conferences)

December 31, 2023 - September 4, 2025

Developed creative designs for e-Magazines and mini-books ensuring consistent brand standards and managed end-to-end production processes. Coordinated complex workflows with international contributors to ensure timely delivery. Commissioned features and published content across multiple external channels to increase media reach. Managed custom CMS systems and served as podcast producer for two major podcasts. Supported over 10 international conferences with logistical management and promotional activities. Achievements include producing over 2000 articles, 400 podcasts, and implementing new media strategies expanding content distribution across many platforms.

Store Manager & Marketing Coordinator at Altex (Media Galaxy & Altex Virtual Stores)

December 31, 2013 - September 4, 2025

Managed store operations for locations totaling 5000 sqm including merchandising, inventory, and customer service. Oversaw a team of over 100 employees with responsibilities including recruitment, scheduling, and training. Coordinated and implemented all indoor and outdoor marketing activities for multiple store openings, managing internal communication materials and weekly catalogues. Identified marketing opportunities and collaborated with teams to realize them, driving sales performance.

Retail Store Manager & Marketing Coordinator at MEEA Sport, Frogs Skate Shops + Online Store

December 31, 2007 - September 4, 2025

Conceptualized and implemented innovative retail store formats and managed supplier relationships. Developed integrated marketing strategies and launched an e-commerce platform. Oversaw store operations including merchandising, inventory, customer service, and promotions. Implemented multi-channel marketing approaches to attract new customers and increase brand awareness, successfully opening flagship retail locations in key Bucharest areas.

Content & Marketing Manager at Team Topologies

December 31, 2023 - December 31, 2023

Developed and executed a comprehensive content and marketing strategy aligned with Team Topologies' vision and goals. Launched the Team Topologies newsletter (15K+ subscribers in under a year); achieved consistent LinkedIn growth of 1K+ followers per quarter. Produced 4 case studies for the second edition of the Team Topologies book (ING Netherlands, Adidas, KFC UK & I, Singapore GovTech). Led the TEAM TOPOLGIES 2nd edition book launch campaign and communications for its transition to not-for-profit status. Drove website traffic growth to 300,000+ sessions (50% YoY) and 400,000 views (38% YoY). Reached newsletter excellence with 20+ editions and 40-50% open rates; LinkedIn open rate around 65%. Increased qualified leads 3-fold through strategic content and marketing initiatives.

Content Production & Communications Manager - Marketing, Content & Events at Container Solutions

December 31, 2025 - December 31, 2025

Managed production of content for the Cloud Native blog; facilitated cross-department planning and optimized workflows. Led the monthly 'WTF is Cloud Native' newsletter and blog, and coordinated monthly webinars and the 'WTF is SRE?' conference in London (300 attendees; 83% turnout). Built and maintained a robust speaker pipeline, negotiated with suppliers and sponsors, and managed on-site logistics. Events generated 49% of all marketing leads and served as a primary lead source; contributed to the events team with speaker research and coordination.

Marketing Coordinator / Store Manager at MEEA SPORT, FROGS skate shops

December 31, 2013 - December 31, 2013

Conceptualized and implemented integrated marketing strategies to attract new customer segments. Launched and managed the online store www.frogs.ro, oversaw merchandising, inventory, customer service, and promotions. Opened two flagship stores (Rosetti and Lipscani) and expanded the client portfolio.

Marketing Coordinator / Store Manager at ALTEX (MEDIA GALAXY & ALTEX VIRTUAL stores)

December 31, 2007 - December 31, 2007

Managed store activities across 5,000 sqm, merchandising, promotions, and internal communications. Coordinated weekly catalog and identified marketing opportunities, collaborating with teams to implement initiatives. Oversaw openings and managed internal communications materials.