Available to hire
I am a content strategist and copywriter with over five years of experience creating digital campaigns, blog content, and social media posts that resonate with diverse audiences. I have a strong background in social media, SEO, and audience insights, and I excel at translating marketing strategies and brand goals into engaging, high-performing content. I am passionate about helping brands grow organically by developing tailored content strategies and optimising brand messaging across platforms.
Throughout my career, I’ve offered consulting support for content ideation, calendar planning, and social media strategy for various clients. I have developed locally relevant campaign strategies and crafted social copy, video scripts, and content calendars that align with strategic marketing goals. I pride myself on being collaborative and results-driven, continuously analyzing performance metrics to improve ROI and guide future marketing directions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Social Media & Content Strategy Consultant at Simply Black Media
May 31, 2025 - September 4, 2025Provided consulting support for content ideation, calendar planning, and social media strategy across multiple client accounts. Optimised and adapted brand messaging across channels to suit platform-specific and audience-specific needs. Developed content strategies for organic social growth, integrating brand tone, campaign goals, and regional relevance. Translated client objectives and audience insights into clear creative strategies that guided content development across platforms. Collaborated cross-functionally to shape campaign narratives and ensure creative alignment from concept to execution.
Copywriter & Social Content Manager at Simply Black Media
March 31, 2025 - September 4, 2025Conducted comprehensive social media audits to evaluate performance and identify opportunities. Developed platform-specific strategies and content calendars aligned with client objectives. Produced copy and visual content for campaigns across digital channels. Managed online communities including audience engagement and brand presence. Executed organic content marketing and targeted paid advertising campaigns. Provided consulting and coaching on social media best practices and implementation.
Social Strategist at Human Social
July 1, 2023 - PresentSocial Media Strategist (Project-Based) at Mohurutse Jewellery
August 31, 2023 - September 4, 2025Edited manuscripts and optimised long-form content for tone, clarity, and engagement. Developed a social media strategy that increased author visibility and boosted follower engagement. Ensured voice consistency across web, email, and social content.
Editorial Specialist & Social Media Coordinator (Part-Time) at Paul Martin Books
December 31, 2022 - September 4, 2025Collaborated with the national team to plan and execute the 2022 PRISMA Awards ceremony. Supported end-to-end event preparation including campaign content, media outreach, and sponsor engagement. Drafted press releases and authored published articles. Provided marketing and admin support to enhance event visibility and attendance.
Events & Marketing Coordinator (Consultant) at Public Relations Institute of Southern Africa (PRISA)
July 31, 2022 - September 4, 2025Created written content and promotional copy for on-air and digital platforms. Supported marketing team with copywriting, audience research, and promotional scripting. Researched and delivered sports and news bulletins during live radio broadcasts.
Copywriting & Marketing Intern at Youth FM
December 31, 2018 - September 4, 2025Built and managed new client relationships and streamlined sales activities using CRM tools like Pipedrive. Collaborated on marketing initiatives and workshop campaigns focused on leadership and coaching. Acted as liaison between international coaching partners and internal teams.
Business Development Consultant & Executive Assistant at Emergence Growth
April 30, 2018 - September 4, 2025Content Marketing Manager at Kwery UK
January 31, 2024 - September 4, 2025Created and managed integrated content marketing strategies targeting B2B SaaS audiences. Developed SEO-driven articles, blog posts, and email sequences aligned with employer branding and sales goals. Collaborated with internal teams (sales, design, SEO) to align messaging across touchpoints. Led the development of a PPC eBook, collaborating with subject matter experts to deliver industry-specific insights. Used HubSpot for content planning, lead capture, and performance analysis. Interpreted content performance data using Meta Suite and Google Analytics to guide strategy decisions. Tracked KPIs and compiled reports to evaluate campaign success and inform future planning.
Social Media & Content Strategy Consultant at Simply Black Media (Part-Time)
May 31, 2025 - September 4, 2025Provided consulting support for content ideation, calendar planning, and social media strategy across client accounts. Optimised and adapted brand messaging across channels to suit platform-specific and audience-specific needs. Developed content strategies for organic social growth by integrating brand tone, campaign goals, and regional relevance. Translated client objectives and audience insights into clear creative strategies guiding content development. Collaborated cross-functionally to shape campaign narratives and ensured creative alignment from concept to execution.
Copywriter & Social Content Manager at Simply Black Media
March 31, 2025 - September 4, 2025Conducted comprehensive social media audits to evaluate performance and identify opportunities. Developed platform-specific strategies and content calendars aligned with client objectives. Produced copy and visual content for campaigns across digital channels. Managed online communities including audience engagement and brand presence. Executed organic content marketing and targeted paid advertising campaigns. Provided consulting and coaching on social media best practices and implementation.
Social Strategist at Human Social
January 31, 2024 - September 4, 2025Developed and managed content marketing strategies targeting B2B SaaS audiences. Created SEO-driven articles, blog posts, and email sequences aligned with employer branding and sales goals. Collaborated with internal teams (sales, design, SEO) to align messaging across touch points. Led development of a PPC eBook collaborating with subject matter experts to deliver industry-specific insights. Used HubSpot for content planning, lead capture, and performance analysis. Interpreted content performance data with Meta Suite and Google Analytics to guide strategy decisions. Tracked KPIs and compiled reports to evaluate campaign success and inform future planning.
Social Media Strategist at Mohurutse Jewellery (Project-Based)
August 31, 2023 - September 4, 2025Edited manuscripts and optimised long-form content for tone, clarity, and engagement. Developed a social media strategy that increased author visibility and boosted follower engagement. Ensured voice consistency across web, email, and social content.
Editorial Specialist & Social Media Coordinator at Paul Martin Books (Part-Time)
December 31, 2022 - September 4, 2025Collaborated with the national team to plan and execute the 2022 PRISMA awards ceremony. Supported end-to-end event preparation including campaign content, media outreach, and sponsor engagement. Drafted press releases and authored published articles. Provided marketing and admin support to enhance event visibility and attendance.
Events & Marketing Coordinator (Consultant) at Public Relations Institute of Southern Africa (PRISA)
July 31, 2022 - September 4, 2025Created written content and promotional copy for on-air and digital platforms. Supported the marketing team with copywriting, audience research, and promotional scripting. Researched and delivered sports and news bulletins during live radio broadcasts.
Copywriting & Marketing Intern at Youth FM
December 31, 2018 - September 4, 2025Built and managed new client relationships and streamlined sales activities using CRM tools like Pipedrive. Collaborated on marketing initiatives and workshop campaigns focused on leadership and coaching. Acted as liaison between international coaching partners and internal teams.
Business Development Consultant & Executive Assistant at Emergence Growth
April 30, 2018 - September 4, 2025Education
Bachelor's Admission at Dowerglen High School
January 1, 2011 - December 31, 2015Public Relations, Marketing, Advertising at Boston Media House
January 1, 2019 - December 31, 2022Media Practices Event Management - Certificate of Completion at Psaros Communications, Gauteng, South Africa
January 1, 2018 - December 31, 2018Bachelor's Admission at Dowerglen High School
January 1, 2011 - January 1, 2015Public Relations Marketing Advertising at Boston Media House
January 1, 2019 - January 1, 2022Media Practices Event Management - Certificate of Completion at Psaros Communications, Gauteng, South Africa
January 1, 2018 - January 1, 2018Qualifications
Rising Star In Public Relations - Silver
January 1, 2022 - September 4, 2025Top Student in Public Relations
January 1, 2023 - September 4, 2025Media Practices Event Management - Certificate of Completion
January 1, 2018 - September 4, 2025Rising Star In Public Relations - Silver
January 1, 2022 - September 4, 2025Top Student in Public Relations - PRISA
January 1, 2023 - September 4, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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