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I am Lucienne Graziani Sanchez, a dedicated professional with a background in Fashion Merchandising, Retail Management, and Business Administration. I hold dual Peruvian and U.S. citizenship and have honed my skills through various roles in e-commerce, fashion, and market analysis, including founding my own apparel brand. With experience managing sales growth, client acquisition, and campaign execution, I am passionate about driving brand success and fostering community engagement. I enjoy applying data-driven insights to launch new product categories and optimize pricing strategies. In addition to my professional pursuits, I am an avid tennis player, hiker, and Pilates enthusiast, continuously aiming to balance a dynamic work life with personal wellness and growth.…I am Lucienne Graziani Sanchez, a dedicated professional with a background in Fashion Merchandising, Retail Management, and Business Administration. I hold dual Peruvian and U.S. citizenship and have honed my skills through various roles in e-commerce, fashion, and market analysis, including founding my own apparel brand. With experience managing sales growth, client acquisition, and campaign execution, I am passionate about driving brand success and fostering community engagement. I enjoy applying data-driven insights to launch new product categories and optimize pricing strategies. In addition to my professional pursuits, I am an avid tennis player, hiker, and Pilates enthusiast, continuously aiming to balance a dynamic work life with personal wellness and growth.

Lucienne Graziani Sanchez

Merchandiser, Brand Strategist, Marketing Strategist, +4

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I am Lucienne Graziani Sanchez, a dedicated professional with a background in Fashion Merchandising, Retail Management, and Business Administration. I hold dual Peruvian and U.S. citizenship and have honed my skills through various roles in e-commerce, fashion, and market analysis, including founding my own apparel brand. With experience managing sales growth, client acquisition, and campaign execution, I am passionate about driving brand success and fostering community engagement. I enjoy applying data-driven insights to launch new product categories and optimize pricing strategies. In addition to my professional pursuits, I am an avid tennis player, hiker, and Pilates enthusiast, continuously aiming to balance a dynamic work life with personal wellness and growth.…I am Lucienne Graziani Sanchez, a dedicated professional with a background in Fashion Merchandising, Retail Management, and Business Administration. I hold dual Peruvian and U.S. citizenship and have honed my skills through various roles in e-commerce, fashion, and market analysis, including founding my own apparel brand. With experience managing sales growth, client acquisition, and campaign execution, I am passionate about driving brand success and fostering community engagement. I enjoy applying data-driven insights to launch new product categories and optimize pricing strategies. In addition to my professional pursuits, I am an avid tennis player, hiker, and Pilates enthusiast, continuously aiming to balance a dynamic work life with personal wellness and growth.

Available to hire

I am Lucienne Graziani Sanchez, a dedicated professional with a background in Fashion Merchandising, Retail Management, and Business Administration. I hold dual Peruvian and U.S. citizenship and have honed my skills through various roles in e-commerce, fashion, and market analysis, including founding my own apparel brand. With experience managing sales growth, client acquisition, and campaign execution, I am passionate about driving brand success and fostering community engagement.

I enjoy applying data-driven insights to launch new product categories and optimize pricing strategies. In addition to my professional pursuits, I am an avid tennis player, hiker, and Pilates enthusiast, continuously aiming to balance a dynamic work life with personal wellness and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Founder at Zuelta

January 1, 2021 - Present

Founded and managed a women’s apparel e-commerce business, leading design, production, sales, inventory, creative direction including photoshoots and marketing, pricing, promotions, and strategic growth. Achieved 175% sales growth from 2021 to 2022 and built a strong online community with 10.9k Instagram followers. Expanded product categories based on data-driven trends.

Wholesale Intern at TIBI

December 31, 2024 - September 4, 2025

Supported spring/summer 2025 market activities including client appointments, showroom setup, and sample loan tracking for PR. Monitored sell-through data and product pricing across major channels, identifying pricing strategy optimization opportunities.

Local Market Senior Analyst at Mercado Libre

March 31, 2023 - September 4, 2025

Prospected and affiliated new sellers in the Soft Category, building a pipeline from scratch. Conducted marketplace and competitor analysis, developed sales projections, and onboarded more than 50 sellers increasing category coverage by 18%. Designed a lead-scoring system to evaluate seller potential and forecast revenue impact.

Senior Key Account Executive at Yummy

October 31, 2022 - September 4, 2025

Led client acquisition for restaurant delivery vertical and developed commercial strategies for brand growth. Negotiated discounts with 150+ restaurants and executed the first large-scale prime members campaign. The company closed operations in Peru in October 2022.

Category Manager, Fashion and Beauty at Diners Club

June 30, 2022 - September 4, 2025

Managed affiliation, sales, and profitability for the Fashion and Beauty category on Diners Club Mall. Led commercial negotiations, campaign planning and execution. Achieved second-highest revenue category status, 65% affiliate growth, and increased user retention through promotional campaigns.

Key Account Manager at Diners Club

October 31, 2020 - September 4, 2025

Managed e-commerce portfolio of marketplaces, payment gateways, and retailers. Led strategic commercial initiatives and digital campaigns such as Cyber Days and Black Friday. Increased online sales by 45% year-over-year and created partner dashboards improving campaign reporting and transparency.

Customer Development Analyst at Diners Club

October 31, 2019 - September 4, 2025

Led large-scale segmented marketing campaigns targeting credit card members. Developed a reactivation campaign achieving 22% reactivation rate among dormant cardholders and managed segmented email and SMS cross-channel marketing execution.

Founder at Zuelta – Apparel Brand

January 1, 2021 - Present

Founded and manage a women’s apparel e-commerce business, overseeing all operations from design and production to sales and inventory. Direct creative aspects including photoshoots and marketing, while leading pricing, promotions, and strategic growth initiatives. Achieved a remarkable 175% sales growth in the first year of launch. Built an online community through social media and influencer collaborations, increasing brand awareness and engagement with over 10.9k Instagram followers. Launched new product categories based on data-driven insights and seasonal trends.

Wholesale Intern at TIBI

December 31, 2024 - September 4, 2025

Supported spring/summer 2025 market activities during master’s internship, including client appointments, showroom setup, and tracking of sample loans for PR purposes. Monitored sell-through data and product pricing across major channels, identifying opportunities to optimize pricing strategies for collections.

Local Market Senior Analyst at Mercado Libre

March 31, 2023 - September 4, 2025

Prospected and affiliated new sellers for the Soft Category including Home, Beauty, and Fashion, building a pipeline from scratch. Conducted marketplace and competitor analyses to identify strategic sellers and developed sales projections for key account prioritization. Onboarded over 50 new sellers, boosting category coverage by 18% in three months. Designed a lead-scoring system to evaluate seller potential and forecast revenue impact.

Senior Key Account Executive at Yummy

October 31, 2022 - September 4, 2025

Led client acquisition for the restaurant delivery vertical launch. Developed commercial strategies to grow the brand. Negotiated aggressive discounts with a network of 150+ restaurants to enhance market competitiveness. Built and executed the first large-scale prime members' campaign. Company ceased operations in Peru in October 2022.

Category Manager at Diners Club

June 30, 2022 - September 4, 2025

Managed affiliation, sales, and profitability for the Fashion and Beauty category on Diners Club Mall. Led commercial negotiations and campaign planning to drive category growth. Achieved the category becoming the second-highest revenue generator within a year of launch. Increased affiliate participation by 65% through customized incentives. Oversaw annual promotional campaign calendar to improve user retention.

Key Account Manager at Diners Club

October 31, 2020 - September 4, 2025

Managed a diverse e-commerce portfolio including marketplaces, payment gateways, and major retailers. Led strategic commercial initiatives and digital campaigns such as Cyber Days and Black Friday with detailed post-campaign analysis to improve future outcomes. Increased online sales by 45% year-over-year by optimizing vendor participation and placements. Created personalized partner dashboards for reporting transparency and maintained long-term relationships with 25+ key partners via quarterly business reviews.

Customer Development Analyst at Diners Club

October 31, 2019 - September 4, 2025

Led the planning and execution of large segmented marketing campaigns for the full credit card member base. Developed strategic initiatives for high-spending clients at key points of sale to drive engagement and profitability. Created the 'Fábrica de Campaña' reactivation campaign targeting dormant cardholders, achieving a 22% reactivation rate. Managed cross-channel execution of segmented email and SMS marketing strategies.