I earned a Bachelor’s degree in Business Administration from the University of Florence and a Master’s in Trade & Consumer Marketing from the University of Parma, gaining deep insight into management and marketing best practises, but I also wanted a more international and practical edge, so I spent six months on a scholarship at Fachhochschule Bielefeld in Germany, where I refined my English, studied German, worked in multicultural teams, and explored best practices in marketing across borders. Over the last few years, I’ve had the opportunity to work across different aspects of digital marketing, from content creation to campaign strategy, with deep focus on paid advertising. At Goodyear, I worked closely with the Italian marketing team for the truck division, managing SEO/SEA activities, building successful multichannel campaigns through LinkedIn Ads, Meta Ads and Google Ads,, creating content for social media, and maintaining our digital platforms. I collaborated with agencies and european teams, learning how to make digital marketing effective across different countries, cultures, and objectives. Tools like Google Analytics, Hubspot, Adobe Experience Manager, and SAP C4C became part of my daily routine. I brought this expertise to the next level in SIRA, where I served for 1 year as product marketing manager responsible for the strategy and growth of a brand portfolio worth €2.5 million in the industrial automation sector. I lead the planning and execution of successful paid media campaigns, coordinate content across multiple channels, and work closely with sales and product teams to align messaging with market needs. Under my leadership, we’ve built structured funnels, and driven lead generation with positive ROAS and high conversion rates. It was a 360° role that required clear vision, strategic depth, and constant adaptation to technical audiences. I’ve spent the last months empowering my executive education on paid media and digital analytics, following 20 courses and gaining 18 certification by Learnn. What I can bring to your team is a mix of creativity and structure. Thanks to my art school background, I’ve developed a strong visual sensibility and a hands-on command of Adobe Creative Suite, which allows me to shape campaigns that are not only well-targeted but visually compelling. At the same time, my academic path in Business Administration and Trade & Consumer Marketing, along with certifications from Google and Hubspot, gave me the analytical mindset and technical skills to execute marketing strategies that convert. What excites me most about this opportunity is the chance to bring all of this together, to create impactful online campaigns that not only represent your brand but actively grow it. I’m motivated, curious, and ready to bring both energy and results to your marketing team. Thank you for taking the time to consider my application.…I earned a Bachelor’s degree in Business Administration from the University of Florence and a Master’s in Trade & Consumer Marketing from the University of Parma, gaining deep insight into management and marketing best practises, but I also wanted a more international and practical edge, so I spent six months on a scholarship at Fachhochschule Bielefeld in Germany, where I refined my English, studied German, worked in multicultural teams, and explored best practices in marketing across borders. Over the last few years, I’ve had the opportunity to work across different aspects of digital marketing, from content creation to campaign strategy, with deep focus on paid advertising. At Goodyear, I worked closely with the Italian marketing team for the truck division, managing SEO/SEA activities, building successful multichannel campaigns through LinkedIn Ads, Meta Ads and Google Ads,, creating content for social media, and maintaining our digital platforms. I collaborated with agencies and european teams, learning how to make digital marketing effective across different countries, cultures, and objectives. Tools like Google Analytics, Hubspot, Adobe Experience Manager, and SAP C4C became part of my daily routine. I brought this expertise to the next level in SIRA, where I served for 1 year as product marketing manager responsible for the strategy and growth of a brand portfolio worth €2.5 million in the industrial automation sector. I lead the planning and execution of successful paid media campaigns, coordinate content across multiple channels, and work closely with sales and product teams to align messaging with market needs. Under my leadership, we’ve built structured funnels, and driven lead generation with positive ROAS and high conversion rates. It was a 360° role that required clear vision, strategic depth, and constant adaptation to technical audiences. I’ve spent the last months empowering my executive education on paid media and digital analytics, following 20 courses and gaining 18 certification by Learnn. What I can bring to your team is a mix of creativity and structure. Thanks to my art school background, I’ve developed a strong visual sensibility and a hands-on command of Adobe Creative Suite, which allows me to shape campaigns that are not only well-targeted but visually compelling. At the same time, my academic path in Business Administration and Trade & Consumer Marketing, along with certifications from Google and Hubspot, gave me the analytical mindset and technical skills to execute marketing strategies that convert. What excites me most about this opportunity is the chance to bring all of this together, to create impactful online campaigns that not only represent your brand but actively grow it. I’m motivated, curious, and ready to bring both energy and results to your marketing team. Thank you for taking the time to consider my application.WWWW…