Available to hire
Hi, I’m Madhushika Shankaralingam, a Creative Digital Marketing & Content Specialist with 8+ years of experience delivering multi-brand campaigns, social media growth, and viral content across global markets. I love storytelling, analytics, and leading teams to create impactful media strategies.
I’m currently pursuing an MA in Filmmaking in the UK and seeking part-time opportunities to apply my creative production, content, and storytelling skills. I’m fluent in English, Tamil, and Sinhala, which helps me collaborate across cultures and audiences.
Experience Level
Expert
Expert
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Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Tamil
Fluent
Sinhala, Sinhalese
Fluent
Work Experience
Freelance Digital Marketing & Operations Manager
September 30, 2025 - September 4, 2025Managed 7–8 client accounts across hospitality, fashion, and IT sectors, overseeing strategy, execution, and a creative team of 10 members. Achieved weekly revenue increases through coordinated content strategies and high team performance. Directed ad campaigns and designed digital content, consistently converting new clients. Developed consistent, brand-aligned storytelling strategies through content calendars and asset approval.
Founder & Creative Director at AGNI (Self Employed)
September 30, 2025 - September 4, 2025Established and led a media-tech agency combining marketing, AI, and filmmaking to deliver innovative, purpose-driven digital content. Produced and managed YouTube content and multi-channel campaigns, while training interns in storytelling, visual design, and digital production. Founded One Life Foundation to support humanitarian efforts, including scholarships and donations.
Freelance Digital Marketing & Operations Manager
September 1, 2025 - October 9, 2025Campaign Leadership: Managed 7–8 client accounts across hospitality, fashion, and IT, overseeing strategy, execution, and a 10-member creative team. Revenue Growth: Generated weekly revenue increases of LKR 25K–50K by implementing coordinated content strategies. Content Creation: Directed ad campaigns and designed digital content, converting 15 clients in a single week. Storytelling Strategy: Crafted content calendars and approved assets to deliver consistent, brand-aligned narratives.
Self Employed at AGNI
September 1, 2025 - October 9, 2025Creative Direction: Established and led a media-tech agency blending marketing, AI, and filmmaking to deliver innovative, purpose-driven digital content. Production: Produced and managed YouTube content and multi-channel campaigns, training interns in storytelling, visual design, and digital production. Social Initiatives: Founded One Life Foundation, funding scholarships for 10+ students and donating 100,000+ LKR.
Freelance Digital Marketing & Operations Manager
September 1, 2025 - October 9, 2025Campaign Leadership: managed 7–8 client accounts across hospitality, fashion, and IT, overseeing strategy, execution, and a 10-member creative team. Revenue Growth: generated weekly revenue increases of LKR 25K–50K by implementing coordinated content strategies and driving team performance. Content Creation: directed ad campaigns and designed digital content, converting 15 clients in a single week. Storytelling Strategy: crafted content calendars and approved assets to deliver consistent, brand-aligned narratives.
Self Employed at AGNI
September 1, 2025 - October 9, 2025Creative Direction: established and led a media-tech agency blending marketing, AI, and filmmaking to deliver innovative, purpose-driven digital content. Production: produced and managed YouTube content and multi-channel campaigns, training interns in storytelling, visual design, and digital production. Social Initiatives: founded One Life Foundation, funding scholarships for 10+ students and donating 100,000+ LKR.
Freelance Digital Marketing & Operations Manager
September 1, 2025 - September 27, 2025Campaign Leadership: Managed 7–8 client accounts across hospitality, fashion, and IT, overseeing strategy, execution, and a 10-member creative team. Revenue Growth: Generated weekly revenue increases of LKR 25K–50K by implementing coordinated content strategies and driving strong team performance. Content Creation: Directed ad campaigns and designed digital content, converting 15 clients in a single week. Storytelling Strategy: Crafted content calendars and approved assets to deliver consistent, brand-aligned narratives.
Founder & Creative Director at AGNI
September 1, 2025 - September 27, 2025Creative Direction: Established and led a media-tech agency blending marketing, AI, and filmmaking to deliver innovative, purpose-driven digital content. Production: Produced and managed YouTube content and multi-channel campaigns, training interns in storytelling, visual design, and digital production.
Freelance Digital Marketing & Operations Manager at Self-Employed
September 1, 2025 - September 27, 2025Managed 7–8 client accounts across hospitality, fashion, and IT; oversaw strategy, execution, and a 10-member creative team; drove revenue growth and content strategies; directed ad campaigns and content calendars.
Founder & Creative Director at AGNI (Self-Employed)
September 1, 2025 - September 27, 2025Established and led a media-tech agency blending marketing, AI, and filmmaking to deliver innovative, purpose-driven digital content.
Digital Marketing Manager at Enliven Designers
August 31, 2023 - September 4, 2025Designed and executed digital strategies across multiple sectors, achieving a 30% increase in engagement. Managed over five client accounts in hospitality, FMCG, and healthcare, supervising 6–7 interns and collaborating on digital projects for clients in the UK, USA, and Australia. Delivered ROI-driven SEO and SEM campaigns by optimizing websites and ad placements.
Digital Marketing Manager at Enliven Designers
August 1, 2023 - October 9, 2025Creative Strategy: Designed and executed digital strategies across multiple sectors, achieving a 30% increase in engagement. Project Oversight: Managed 5+ client accounts across hospitality, FMCG, and healthcare. Team Leadership: Supervised 6–7 interns; SEO/SEM: Delivered ROI-driven campaigns improving visibility.
Digital Marketing Manager at Enliven Designers
August 1, 2023 - October 9, 2025Creative Media: designed and executed digital strategies across multiple sectors, achieving a 30% increase in engagement. Project Oversight: managed 5+ client accounts across hospitality, FMCG, and healthcare. Team Oversight: supervised 6–7 interns, collaborating on digital projects for UK, USA, and Australia clients. SEO & SEM: delivered ROI-driven campaigns, optimising websites and ad placements for visibility.
Digital Marketing Manager at Enliven Designers
August 1, 2023 - September 27, 2025Creative Media: Designed and executed digital strategies across multiple sectors, achieving a 30% increase in engagement. Project Oversight: Managed 5+ client accounts across hospitality, FMCG, and healthcare industries. Team Oversight: Supervised 6–7 interns, collaborating on digital projects for UK, USA, and Australia clients. SEO & SEM: Delivered ROI-driven performance campaigns, optimising websites and ad placements for visibility.
Digital Marketing Manager at Enliven Designers
August 1, 2023 - September 27, 2025Designed and executed digital strategies across sectors; oversaw 5+ client accounts; supervised interns; delivered ROI-driven campaigns.
Social Media Executive at On’ally Holdings PLC
October 31, 2022 - September 4, 2025Led rebranding initiatives that positioned Unity Plaza as Sri Lanka’s largest IT hub through integrated social media and content campaigns. Increased customer traffic and engagement with organic storytelling and compelling visual promotions.
Social Media Executive at On’ally Holdings PLC
October 1, 2022 - October 9, 2025Rebranding: Positioned Unity Plaza as Sri Lanka’s largest IT hub through integrated social media and content campaigns. Engagement Growth: Increased customer traffic with organic storytelling campaigns and visual promotions.
Social Media Executive at On’ally Holdings PLC
October 1, 2022 - October 9, 2025Rebranding: positioned Unity Plaza as Sri Lanka’s largest IT hub through integrated social media and content campaigns. Engagement Growth: increased customer traffic with organic storytelling campaigns and visual promotions.
Social Media Executive at On’ally Holdings PLC
October 1, 2022 - September 27, 2025Rebranding: Positioned Unity Plaza as Sri Lanka’s largest IT hub through integrated social media and content campaigns. Engagement Growth: Increased customer traffic with organic storytelling campaigns and visual promotions.
Social Media Executive at On’ally Holdings PLC
October 1, 2022 - September 27, 2025Rebranding and integrated social media campaigns; boosted engagement and traffic.
Digital Marketing Executive at Lyceum International Schools
December 31, 2021 - September 27, 2025Market Research: Conducted comparative study of UAE online tutoring markets to shape digital strategy. Content Creation: Developed compelling copy for social media and website platforms.
Digital Marketing Executive at Lyceum International Schools
December 31, 2021 - September 4, 2025Conducted comparative market research for UAE online tutoring markets to shape digital marketing strategy. Created persuasive copy for social media and website platforms to enhance brand messaging.
Digital Marketing Executive at Lyceum International Schools
December 1, 2021 - October 9, 2025Market Research: Conducted comparative study of UAE online tutoring markets to shape digital strategy. Content Creation: Developed compelling copy for social media and website platforms.
Digital Marketing Executive at Lyceum International Schools
December 1, 2021 - October 9, 2025Market Research: conducted a comparative study of UAE online tutoring markets to shape digital strategy. Content Creation: developed compelling copy for social media and website platforms.
Digital Marketing Executive at Lyceum International Schools
December 1, 2021 - September 27, 2025Market research and content development for digital platforms.
Lead, Digital Marketing at IEC Sri Lanka
July 31, 2021 - September 4, 2025Increased brand visibility through targeted campaigns across Facebook, Instagram, and LinkedIn. Produced engaging graphics and videos using Adobe and Canva tools to drive audience engagement.
Lead, Digital Marketing at IEC Sri Lanka
July 1, 2021 - October 9, 2025Brand Visibility: Increased online presence through targeted Facebook, Instagram, and LinkedIn campaigns. Creative Design: Produced engaging graphics and videos using Adobe and Canva tools.
Lead, Digital Marketing at IEC Sri Lanka
July 1, 2021 - October 9, 2025Brand Visibility: increased online presence through targeted Facebook, Instagram, and LinkedIn campaigns. Creative Design: produced engaging graphics and videos using Adobe and Canva tools.
Lead, Digital Marketing at IEC Sri Lanka
July 1, 2021 - September 27, 2025Brand Visibility: Increased online presence through targeted Facebook, Instagram, and LinkedIn campaigns. Creative Design: Produced engaging graphics and videos using Adobe and Canva tools.
Lead, Digital Marketing at IEC Sri Lanka
July 1, 2021 - September 27, 2025Increased online presence via targeted campaigns; led branding initiatives.
Learning & Operations Executive at Create Lab Pte Ltd
September 30, 2019 - September 4, 2025Delivered training in coding tools such as Scratch, MIT App Inventor, and BBC Microbit to students aged 3–16. Supported operations and created marketing content to enhance brand visibility.
Learning & Operations Executive at Create Lab Pte Ltd
September 1, 2019 - October 9, 2025Training Delivery: Taught coding tools (Scratch, MIT App Inventor, BBC Microbit) to students ages 3–16. Operations Support: Managed day-to-day functions and designed marketing content for brand visibility.
Learning & Operations Executive at Create Lab Pte Ltd
September 1, 2019 - October 9, 2025Training Delivery: taught coding tools (Scratch, MIT App Inventor, BBC Microbit) to students aged 3–16. Operational Support: managed day-to-day functions and designed marketing content for brand visibility.
Learning & Operations Executive at Create Lab Pte Ltd
September 1, 2019 - September 27, 2025Training Delivery: Taught coding tools (Scratch, MIT App Inventor, BBC Microbit) to students aged 3–16. Operations Support: Managed day-to-day functions and designed marketing content for brand visibility.
Learning & Operations Executive at Create Lab Pte Ltd
September 1, 2019 - September 27, 2025Delivery of training in coding tools; operations support and marketing content creation.
Telemarketing Executive at Khepri International and Novelwall Private Limited
November 30, 2017 - September 4, 2025Consistently exceeded daily call targets, aiding higher student enrollment conversions. Counseled over 450 UK students daily, guiding course selection for higher education. Strengthened customer relationships by effectively handling objections and closing sales under pressure. Managed telephone sales of financial products for European clients.
Telemarketing Executive at Khepri International and Novelwall Private Limited
November 1, 2017 - October 9, 2025Performance Achievement: Exceeded daily call targets, contributing to higher student enrollment conversions. Client Support: Counseled 450+ UK students daily, guiding course selection for higher education. Client Engagement: Strengthened customer trust by handling objections and closing sales under pressure.
Telemarketing Executive at Khepri International and Novelwall Private Limited
November 1, 2017 - October 9, 2025Performance Achievement: exceeded daily targets, contributing to higher student enrollment conversions. Client Support: counseled 450+ UK students daily, guiding course selection. Client Engagement: strengthened customer trust by handling objections and closing sales under pressure. Sales Execution: managed telephone-based sales of financial products for European clients.
Telemarketing Executive at Khepri International and Novelwall Private Limited
November 1, 2017 - September 27, 2025Performance Achievement: Exceeded daily call targets, contributing to higher student enrollment conversions. Client Support: Counseled 450+ UK students daily, guiding course selection for higher education.
Telemarketing Executive at Khepri International and Novelwall Private Limited
November 1, 2017 - September 27, 2025Exceeded targets; supported UK student enrollments and sales.
Education
Master of Arts in Filmmaking at University of East London, UK
January 11, 2030 - September 4, 2025MSc in Business Transformation at Ardent University, UK
January 1, 2025 - December 31, 2025CIM Level 07 Postgraduate Diploma in Professional Marketing at Cambridge College of Business and Management - The Chartered Institute of Marketing, Sri Lanka
January 1, 2025 - December 31, 2025Higher National Diploma in Computing - Software Development at Esoft Metro Campus - Sri Lanka
January 11, 2030 - December 31, 2024Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing - Sri Lanka
January 11, 2030 - December 31, 2022Master of Arts in Filmmaking at University of East London
January 11, 2030 - September 27, 2025MSc in Business Transformation at Ardent University
January 11, 2030 - January 1, 2025CIM Level 07 Postgraduate Diploma in Professional Marketing at Cambridge College of Business and Management - The Chartered Institute of Marketing, Sri Lanka
January 11, 2030 - January 1, 2025Higher National Diploma in Computing - Software Development at Esoft Metro Campus - Sri Lanka
January 11, 2030 - January 1, 2024Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing - Sri Lanka
January 11, 2030 - January 1, 2022Graphic Design & Multimedia Program at Sri Lanka Institute of Information Technology
January 11, 2030 - January 1, 2021Master of Arts in Filmmaking at University of East London
January 11, 2030 - September 27, 2025MSc in Business Transformation at Ardent University
January 11, 2030 - January 1, 2025CIM Level 07 Postgraduate Diploma in Professional Marketing at Cambridge College of Business and Management - The Chartered Institute of Marketing , Sri Lanka
January 11, 2030 - January 1, 2025Higher National Diploma in Computing - Software Development at Esoft Metro Campus - Sri Lanka
January 11, 2030 - January 1, 2024Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing - Sri Lanka
January 11, 2030 - January 1, 2022Master of Arts in Filmmaking at University of East London
January 11, 2030 - October 9, 2025MSc in Business Transformation at Ardent University
January 11, 2030 - January 1, 2025CIM Level 07 Postgraduate Diploma in Professional Marketing at Cambridge College of Business and Management - The Chartered Institute of Marketing
January 11, 2030 - January 1, 2025Higher National Diploma in Computing - Software Development at Esoft Metro Campus
January 11, 2030 - January 1, 2024Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 11, 2030 - January 1, 2022Master of Arts in Filmmaking at University of East London
January 11, 2030 - October 9, 2025MSc in Business Transformation at Ardent University, UK
January 11, 2030 - January 1, 2025CIM Level 07 Postgraduate Diploma in Professional Marketing at Cambridge College of Business and Management - The Chartered Institute of Marketing, Sri Lanka
January 11, 2030 - January 1, 2025Higher National Diploma in Computing - Software Development at Esoft Metro Campus - Sri Lanka
January 11, 2030 - January 1, 2024Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing - Sri Lanka
January 11, 2030 - January 1, 2022Qualifications
Film Directing for Commercials & Film Course
January 1, 2024 - December 31, 2024Cinematography for Commercials & Film Course
January 1, 2024 - December 31, 2024ACIM - Associate Member, The Chartered Institute of Marketing
January 11, 2030 - September 4, 2025Graphic Design & Multimedia Program
January 1, 2021 - December 31, 2021Film Directing for Commercials & Film Course
January 1, 2024 - September 27, 2025Cinematography for Commercials & Film Course
January 1, 2024 - September 27, 2025ACIM - Associate Member
January 11, 2030 - September 27, 2025Graphic Design & Multimedia Program
January 1, 2021 - September 27, 2025Film Directing for Commercials & Film Course
January 1, 2024 - September 27, 2025Cinematography for Commercials & Film Course
January 1, 2024 - September 27, 2025ACIM - Associate Member The Chartered Institute of Marketing
January 11, 2030 - September 27, 2025Graphic Design & Multimedia Program
January 1, 2021 - September 27, 2025Film Directing for Commercials & Film Course
January 11, 2030 - January 1, 2024Cinematography for Commercials & Film Course
January 11, 2030 - January 1, 2024ACIM - Associate Member
January 11, 2030 - October 9, 2025Graphic Design & Multimedia Program
January 11, 2030 - January 1, 2021ACIM - Associate Member, The Chartered Institute of Marketing
January 11, 2030 - October 9, 2025Film Directing for Commercials & Film Course
January 11, 2030 - January 1, 2024Cinematography for Commercials & Film Course
January 11, 2030 - January 1, 2024Graphic Design & Multimedia Program
January 11, 2030 - January 1, 2021Industry Experience
Media & Entertainment, Education, Retail, Travel & Hospitality, Transportation & Logistics, Non-Profit Organization, Software & Internet, Professional Services, Healthcare
Experience Level
Expert
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Intermediate
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Intermediate
Intermediate
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