I am a London based independent brand designer with over thirteen years of experience in the industry. I have worked with both large brands and small independent businesses, specializing in creating visual identities as well as digital design, print, and packaging. Focused on high-end lifestyle brands, I approach each project with strategic, bigger picture storytelling in mind, while delivering a high level of detail and craft. My work has been featured by It’s Nice That and other prominent platforms such as The Brand Identity.…

Matthew Peel

PRO

I am a London based independent brand designer with over thirteen years of experience in the industry. I have worked with both large brands and small independent businesses, specializing in creating visual identities as well as digital design, print, and packaging. Focused on high-end lifestyle brands, I approach each project with strategic, bigger picture storytelling in mind, while delivering a high level of detail and craft. My work has been featured by It’s Nice That and other prominent platforms such as The Brand Identity.…

Available to hire

I am a London based independent brand designer with over thirteen years of experience in the industry. I have worked with both large brands and small independent businesses, specializing in creating visual identities as well as digital design, print, and packaging.

Focused on high-end lifestyle brands, I approach each project with strategic, bigger picture storytelling in mind, while delivering a high level of detail and craft. My work has been featured by It’s Nice That and other prominent platforms such as The Brand Identity.

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Language

Work Experience

Freelance Designer at Matthew Peel Ltd.
September 17, 2018 - Present
Working independently as a designer since 2018, delivering brand design, visual identities, digital design, print, and packaging with a focus on high-end lifestyle brands. Experience working with top-tier studios such as Koto, Here Design and Winkreative, as well as in-house for luxury brands such as Burberry, Rapha, Ennismore and Sky Creative.
Senior Graphic Designer at Y Wilson
March 31, 2014 - July 27, 2018
Held senior designer role responsible for delivering design projects from 2014 to 2018.
Junior Designer at Stereo Creative
January 3, 2011 - March 15, 2013
Worked as a junior designer from 2011 to 2013 contributing to various design tasks and projects.

Education

BA at Central St. Martins
September 3, 2007 - July 23, 2010
Foundation course at Camberwell
September 4, 2006 - July 9, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services
    uniE621 Narino Coffee
    An NYC coffee shop with Colombian routes. I created the brand identity, inspired by the iconic window and door frames found throughout Colombia's coffee shops. Resulting in a fun, colourful palette of shapes and colours.…
    uniE621 Rapha MTB
    Brand development for the Rapha MTB brand, I was tasked with developing the fledgling sub-brand of Rapha. Output included brand guidelines, social and packaging.…
    uniE621 Urban Jurgensen Watches
    Branding and brand mark for Urban Jurgensen watches. Leaning into the rich history of the established, super-luxury watch maker to create a heritage inspired brand and brand mark.…
    uniE621 Rapha Ambitious 220
    Creative for charitable Rapha event where road cyclists ride 220 miles in aid for Ambitious about Autism. Typography was inspired by transition of day to night as riders make their way through the challenge.…
    uniE621 Plainly Skin Care
    Organic skincare brand based in Munich, Germany. Logo, branding and packaging.…
    uniE621 Broochini Swimwear
    Full brand identity for a bohemian swimwear label. Logo, art direction, print, packaging and eCommerce site.…