I'm Matthew Peel, an independent brand designer with over fourteen years of industry experience. I've collaborated with large brands and small independent businesses to craft visual identities, digital design, print, and packaging. I focus on high-end lifestyle brands and lead projects with strategic storytelling and meticulous craft. I approach branding as a narrative built through research, refined visual language, and commercial pragmatism. My work aims to deliver premium, story-driven identities that endure across touchpoints, across cultures and channels.…

Matthew Peel

PRO

I'm Matthew Peel, an independent brand designer with over fourteen years of industry experience. I've collaborated with large brands and small independent businesses to craft visual identities, digital design, print, and packaging. I focus on high-end lifestyle brands and lead projects with strategic storytelling and meticulous craft. I approach branding as a narrative built through research, refined visual language, and commercial pragmatism. My work aims to deliver premium, story-driven identities that endure across touchpoints, across cultures and channels.…

Available to hire

I’m Matthew Peel, an independent brand designer with over fourteen years of industry experience. I’ve collaborated with large brands and small independent businesses to craft visual identities, digital design, print, and packaging. I focus on high-end lifestyle brands and lead projects with strategic storytelling and meticulous craft.

I approach branding as a narrative built through research, refined visual language, and commercial pragmatism. My work aims to deliver premium, story-driven identities that endure across touchpoints, across cultures and channels.

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Language

Work Experience

Freelance Designer at Matthew Peel Ltd.
September 17, 2018 - Present
Working independently as a designer since 2018, delivering brand design, visual identities, digital design, print, and packaging with a focus on high-end lifestyle brands. Experience working with top-tier studios such as Koto, Here Design and Winkreative, as well as in-house for luxury brands such as Burberry, Rapha, Ennismore and Sky Creative.
Senior Graphic Designer at Y Wilson
March 31, 2014 - July 27, 2018
Held senior designer role responsible for delivering design projects from 2014 to 2018.
Junior Designer at Stereo Creative
January 3, 2011 - March 15, 2013
Worked as a junior designer from 2011 to 2013 contributing to various design tasks and projects.
Freelance Brand Designer at Self-employed
January 1, 2018 - Present
Independent brand design practice working with large brands and independents on visual identities, digital design, print and packaging.
at Greenspace
April 1, 2024 - May 1, 2024
at Winkreative
January 1, 2024 - March 1, 2024
at Ennismore
October 1, 2023 - December 1, 2023
at Sky Creative Agency
June 1, 2021 - August 1, 2021
at Here Design
April 1, 2022 - May 1, 2022
at Rapha
August 1, 2021 - October 1, 2021
at Koto Studio
April 1, 2021 - April 30, 2021
at Burberry
January 1, 2019 - November 1, 2019
Senior Designer at Y Wilson
January 1, 2014 - December 1, 2018
Junior Designer at Stereo
January 1, 2011 - December 1, 2013
Intern at MadeThought
January 1, 2010 - Present

Education

BA at Central St. Martins
September 3, 2007 - July 23, 2010
Foundation course at Camberwell
September 4, 2006 - July 9, 2007
BA at Central St Martins
January 11, 2030 - January 1, 2010
Foundation at Camberwell Foundation
January 11, 2030 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet, Other
    uniE621 Tangle Teezer
    Work on a brand refresh for Tangle Teezer, including OOH design, social posts and various collateral.…
    uniE621 Narino Coffee
    An NYC coffee shop with Colombian routes. I created the brand identity, inspired by the iconic window and door frames found throughout Colombia's coffee shops. Resulting in a fun, colourful palette of shapes and colours.…
    uniE621 Rapha MTB
    Brand development for the Rapha MTB brand, I was tasked with developing the fledgling sub-brand of Rapha. Output included brand guidelines, social and packaging.…
    uniE621 Urban Jurgensen Watches
    Branding and brand mark for Urban Jurgensen watches. Leaning into the rich history of the established, super-luxury watch maker to create a heritage inspired brand and brand mark.…
    uniE621 Rapha Ambitious 220
    Creative for charitable Rapha event where road cyclists ride 220 miles in aid for Ambitious about Autism. Typography was inspired by transition of day to night as riders make their way through the challenge.…
    uniE621 Plainly Skin Care
    Organic skincare brand based in Munich, Germany. Logo, branding and packaging.…
    uniE621 Broochini Swimwear
    Full brand identity for a bohemian swimwear label. Logo, art direction, print, packaging and eCommerce site.…