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I am a seasoned marketing professional with a strong background in SaaS, governance, risk, and compliance technologies. With a dual master's degree in Business Administration and Computer Science from the University of Southern California, I bring a unique combination of technical expertise and strategic marketing acumen. Over the years, I have successfully led demand generation initiatives, developed omni-channel marketing strategies, and managed substantial marketing budgets to fuel growth and increase brand visibility. My career highlights include achieving a 675% increase in lead acquisition, creating multimillion-dollar sales pipelines, leading account-based marketing campaigns targeting federal agencies, and elevating digital presence through SEO and content strategy. I thrive in leadership roles managing teams and cross-functional collaborations while nurturing strong relationships with federal and enterprise clients to drive business success and innovation.…I am a seasoned marketing professional with a strong background in SaaS, governance, risk, and compliance technologies. With a dual master's degree in Business Administration and Computer Science from the University of Southern California, I bring a unique combination of technical expertise and strategic marketing acumen. Over the years, I have successfully led demand generation initiatives, developed omni-channel marketing strategies, and managed substantial marketing budgets to fuel growth and increase brand visibility. My career highlights include achieving a 675% increase in lead acquisition, creating multimillion-dollar sales pipelines, leading account-based marketing campaigns targeting federal agencies, and elevating digital presence through SEO and content strategy. I thrive in leadership roles managing teams and cross-functional collaborations while nurturing strong relationships with federal and enterprise clients to drive business success and innovation.

Sid Kumar

Marketing Strategist, Marketing Consultant, Product Marketer, +2

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I am a seasoned marketing professional with a strong background in SaaS, governance, risk, and compliance technologies. With a dual master's degree in Business Administration and Computer Science from the University of Southern California, I bring a unique combination of technical expertise and strategic marketing acumen. Over the years, I have successfully led demand generation initiatives, developed omni-channel marketing strategies, and managed substantial marketing budgets to fuel growth and increase brand visibility. My career highlights include achieving a 675% increase in lead acquisition, creating multimillion-dollar sales pipelines, leading account-based marketing campaigns targeting federal agencies, and elevating digital presence through SEO and content strategy. I thrive in leadership roles managing teams and cross-functional collaborations while nurturing strong relationships with federal and enterprise clients to drive business success and innovation.…I am a seasoned marketing professional with a strong background in SaaS, governance, risk, and compliance technologies. With a dual master's degree in Business Administration and Computer Science from the University of Southern California, I bring a unique combination of technical expertise and strategic marketing acumen. Over the years, I have successfully led demand generation initiatives, developed omni-channel marketing strategies, and managed substantial marketing budgets to fuel growth and increase brand visibility. My career highlights include achieving a 675% increase in lead acquisition, creating multimillion-dollar sales pipelines, leading account-based marketing campaigns targeting federal agencies, and elevating digital presence through SEO and content strategy. I thrive in leadership roles managing teams and cross-functional collaborations while nurturing strong relationships with federal and enterprise clients to drive business success and innovation.

Available to hire

I am a seasoned marketing professional with a strong background in SaaS, governance, risk, and compliance technologies. With a dual master’s degree in Business Administration and Computer Science from the University of Southern California, I bring a unique combination of technical expertise and strategic marketing acumen. Over the years, I have successfully led demand generation initiatives, developed omni-channel marketing strategies, and managed substantial marketing budgets to fuel growth and increase brand visibility.

My career highlights include achieving a 675% increase in lead acquisition, creating multimillion-dollar sales pipelines, leading account-based marketing campaigns targeting federal agencies, and elevating digital presence through SEO and content strategy. I thrive in leadership roles managing teams and cross-functional collaborations while nurturing strong relationships with federal and enterprise clients to drive business success and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Director of Marketing at DRTConfidence

January 1, 2025 - September 4, 2025

Led demand generation for a SaaS Governance, Risk, and Compliance product, achieving a 675% increase in lead acquisition and a $40M sales pipeline. Developed omni-channel marketing strategies that resulted in 25% annual revenue growth and improved website traffic by 1000%. Managed a $300,000 annual marketing budget focused on B2B and B2G outreach targeting federal agencies. Initiated a successful LinkedIn ABM campaign targeting Federal CIOs and CISOs, boosting engagement by 30% and click-through rates by 150%. Sponsored and attended over 30 public sector events annually, securing multiple C-suite demo meetings. Directed a team of freelancers, consultants, and a marketing agency to execute projects efficiently.

Head of Marketing at Exoprise (acquired by 1E)

January 1, 2023 - September 4, 2025

Implemented digital marketing and SEO strategies that achieved a #1 Google ranking for flagship video content. Managed a $1.5M marketing budget for over 45 global Tier1 and Tier2 industry events annually including trade shows, conferences, webinars, and demos. Built a demand generation engine that increased weekly inbound leads by 500%. Created and optimized buyer's journey marketing resources that boosted web traffic by 70%. Executed Forrester Wave Report campaigns resulting in 50% increase in report downloads and improved product awareness and social media engagement, positioning the company as a leader in Microsoft 365 monitoring.

Senior Product Marketing Manager at ScienceLogic

January 1, 2020 - September 4, 2025

Launched a dedicated solution page and awareness campaigns for the AIOps platform's automation module, which increased web traffic by 150%. Produced the highest volume of marketing materials for sales enablement in Q1 2020, including solution pages, product briefs, and competitive analyses, doubling the team average output.

Technical Marketing Engineer at Vidsys (acquired by ARES Security)

January 1, 2019 - September 4, 2025

Co-led joint partner marketing campaigns with Micro Focus generating a 20% increase in user base and 40% increase in email click-through rates. Developed a subscription-based pricing model reducing sales cycle by 20% and boosting conversion rates by 30%. Conducted extensive training sessions globally on SaaS-based Enterprise Security products, increasing product awareness by 30% and revenue by 15%.

Marketing and Sales Associate at Dat Mobile Solutions

January 1, 2017 - September 4, 2025

Implemented HubSpot CRM to improve lead management and automate workflows, increasing productivity by 50%. Launched multi-channel marketing campaigns including events, email marketing, and SEO, resulting in 25% increase in product signups.

Senior Technical Analyst at Goldman Sachs & Co.

January 1, 2014 - September 4, 2025

Developed an automated testing platform for financial trading, reducing manual QA efforts by 50% and increasing adoption to 60% among QA team members.