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I am an innovative media, public relations, and communications professional with broad experience supporting large government and corporate entities. I specialize in strategic messaging for sensitive topics and collaborate effectively with technical partners to drive media outreach using emerging technologies. My work spans local, national, and international media organization engagement to expand reach and exposure. With a solid foundation in political campaign messaging and television news production, I have advanced into leadership roles in public information and strategic communications. I am passionate about community outreach, government relations, and digital storytelling, always aiming to create clear, impactful messages that resonate with diverse audiences.…I am an innovative media, public relations, and communications professional with broad experience supporting large government and corporate entities. I specialize in strategic messaging for sensitive topics and collaborate effectively with technical partners to drive media outreach using emerging technologies. My work spans local, national, and international media organization engagement to expand reach and exposure. With a solid foundation in political campaign messaging and television news production, I have advanced into leadership roles in public information and strategic communications. I am passionate about community outreach, government relations, and digital storytelling, always aiming to create clear, impactful messages that resonate with diverse audiences.

La-Tanga Hopes

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I am an innovative media, public relations, and communications professional with broad experience supporting large government and corporate entities. I specialize in strategic messaging for sensitive topics and collaborate effectively with technical partners to drive media outreach using emerging technologies. My work spans local, national, and international media organization engagement to expand reach and exposure. With a solid foundation in political campaign messaging and television news production, I have advanced into leadership roles in public information and strategic communications. I am passionate about community outreach, government relations, and digital storytelling, always aiming to create clear, impactful messages that resonate with diverse audiences.…I am an innovative media, public relations, and communications professional with broad experience supporting large government and corporate entities. I specialize in strategic messaging for sensitive topics and collaborate effectively with technical partners to drive media outreach using emerging technologies. My work spans local, national, and international media organization engagement to expand reach and exposure. With a solid foundation in political campaign messaging and television news production, I have advanced into leadership roles in public information and strategic communications. I am passionate about community outreach, government relations, and digital storytelling, always aiming to create clear, impactful messages that resonate with diverse audiences.

Available to hire

I am an innovative media, public relations, and communications professional with broad experience supporting large government and corporate entities. I specialize in strategic messaging for sensitive topics and collaborate effectively with technical partners to drive media outreach using emerging technologies. My work spans local, national, and international media organization engagement to expand reach and exposure.

With a solid foundation in political campaign messaging and television news production, I have advanced into leadership roles in public information and strategic communications. I am passionate about community outreach, government relations, and digital storytelling, always aiming to create clear, impactful messages that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Language

Work Experience

Media Relations Specialist (MRSP) at Federal Emergency Management Agency, Department of Homeland Security

January 1, 2017 - Present

Supports local communities in disaster recovery efforts acting as a spokesperson for delivering disaster information to media outlets. Composes fact sheets, media advisories, news releases, and public service announcements distributed to traditional and digital media channels. Responds to media inquiries and manages potential media issues such as rumors and trending topics. Facilitates FEMA's emergency functions including disaster survivor assistance, damage assessments, and logistical support. Actively deployed 18 times with significant contributions including PSA voiceovers, task force membership, intergovernmental affairs representation, and COVID-19 vaccination project launch coordination. Recipient of the Federal Coordinating Officer Award.

Public Information Officer (PIO) at California Department of Transportation (Caltrans) District 4 Bay Area

December 31, 2022 - September 4, 2025

Conducted public outreach across District 4 counties to communicate updates on roadwork and construction projects. Produced news releases and advisories to inform on detours and safe routes. Managed up to 12 projects concurrently, some involving tens to hundreds of million dollar budgets. Successfully led the $25B Alemany Project communications, including campaign slogan creation, interactive webpage launch, COVID-19 safety manual development, and securing complex multi-agency participation. Proposed and won approval for expanding Caltrans brand access through coalitions and digital updates including partnerships with airports, city officials, and sports franchises. The Alemany Project won the 2020 AASHTO Award.

External Affairs Marketing Representative at Nespresso

December 31, 2018 - September 4, 2025

Spearheaded retail promotions and maintained positive business-to-business relationships with high-end retail store stakeholders. Delivered onsite training, workshops, and demonstrations across Northern California. Managed brand-specific consumer inquiries, supported internal staff strategically, and coordinated market data analytics via the Market Connect Group to assist international operations with development planning.

Media Relations Specialist (MRSP) at Federal Emergency Management Agency (FEMA), Department of Homeland Security

January 1, 2017 - Present

Supported local communities in disaster recovery efforts and served as a spokesperson delivering disaster information to media outlets. Composed fact sheets, media advisories, news releases, and public service announcements across traditional and digital media channels. Responded to media inquiries and helped address issues such as rumor control and trending topics. Assisted applicants through the disaster assistance process and contributed to multiple emergency and vaccination campaigns. Deployed 18 times with significant contributions including PSA voiceovers, coordination of local media contact lists to improve assistance approvals, and production of statewide live Facebook town halls.

Public Information Officer (PIO) at California Department of Transportation (Caltrans), District 4 Bay Area

December 31, 2022 - September 4, 2025

Conducted public outreach and managed communication on road work and construction projects across multiple counties. Produced news releases and advisories communicating detours and safe routes. Managed up to 12 projects concurrently, including large-budget projects up to $25 billion. Developed and launched award-winning communication campaigns, introduced Caltrans’ first interactive webpage and social media updates, and authored a COVID-19 safety manual. Successfully negotiated partnerships with local agencies and private industry to support transportation resources during major infrastructure projects.

External Affairs Marketing Representative at Nespresso

January 1, 2018 - September 4, 2025

Led retail promotions and maintained positive B2B relationships with high-end retail stores. Delivered onsite training, workshops, and product demonstrations across the Northern California region. Supported internal corporate operations with market data analytics for development planning. Handled brand-specific consumer inquiries and concerns effectively.

Media Relations Specialist (MRSP) at Federal Emergency Management Agency (FEMA), Department of Homeland Security

January 1, 2017 - Present

Supported local communities in disaster recovery efforts, acting as spokesperson to deliver disaster information to media outlets. Contributed to fact sheets, media advisories, news releases, and public service announcements; distributed information across traditional and digital media channels. Responded to media inquiries, managed rumor control, and addressed trending issues. Assisted applicants in understanding disaster assistance pathways and coordinated emergency functions such as survivor assistance, damage assessments, and logistical support. Earned Federal Coordinating Officer Award and deployed 18 times for various emergency responses. Key contributions include PSA voiceovers, local media contact management boosting applicant approvals, and coordination of a statewide live Facebook town hall during COVID-19.

Public Information Officer (PIO) at California Department of Transportation (Caltrans), District 4 Bay Area

December 31, 2022 - September 4, 2025

Conducted public outreach for road work and construction projects across District 4 counties. Produced news releases and advisories to communicate detours and safe routes, managing up to 12 projects concurrently, some with budgets exceeding tens to hundreds of millions. Led communication campaigns such as the $25 billion Alemany bridge replacement project, including campaign slogan creation, multi-agency collaboration, and introduction of Caltrans’ first interactive webpage and social media updates. Authored a COVID-19 safety manual for project compliance. Developed award-winning proposals to expand brand awareness and digital traveler updates. The Alemany project won the 2020 AASHTO Award.

External Affairs Marketing Representative at Nespresso

December 31, 2018 - September 4, 2025

Led retail promotions and maintained positive B2B relationships with high-end retail store stakeholders across Northern California. Delivered onsite trainings, workshops, and demonstrations to share marketing best practices. Responded to consumer inquiries effectively and supported internal administrative advisory groups with market data analytics to aid international operations development plans.