I am a seasoned Content & Creator Partnerships Manager with over 8 years of experience managing creator programs, celebrity activations, and data-led campaign delivery across MENA, EMEA, and the UK. I specialize in building storytelling frameworks, orchestrating owned/earned/paid amplification, and driving continuous improvement through reporting cadences. I am known for creating smooth creator experiences at events and launches and translating performance insights into next-step growth.
Throughout my career, I have led multiple TikTok-focused creator partnerships and content operations for campaigns across short-form video platforms, handled full sales-to-delivery cycles for major brands, and managed seamless creator experience events. I have successfully driven commercial leads for creator and celebrity activations, won awards for top celebrity campaigns, and partnered with high-profile talents for strategic brand campaigns.
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