I am a seasoned Content & Creator Partnerships Manager with over 8 years of experience managing creator programs, celebrity activations, and data-led campaign delivery across MENA, EMEA, and the UK. I specialize in building storytelling frameworks, orchestrating owned/earned/paid amplification, and driving continuous improvement through reporting cadences. I am known for creating smooth creator experiences at events and launches and translating performance insights into next-step growth. Throughout my career, I have led multiple TikTok-focused creator partnerships and content operations for campaigns across short-form video platforms, handled full sales-to-delivery cycles for major brands, and managed seamless creator experience events. I have successfully driven commercial leads for creator and celebrity activations, won awards for top celebrity campaigns, and partnered with high-profile talents for strategic brand campaigns.

I am a seasoned Content & Creator Partnerships Manager with over 8 years of experience managing creator programs, celebrity activations, and data-led campaign delivery across MENA, EMEA, and the UK. I specialize in building storytelling frameworks, orchestrating owned/earned/paid amplification, and driving continuous improvement through reporting cadences. I am known for creating smooth creator experiences at events and launches and translating performance insights into next-step growth. Throughout my career, I have led multiple TikTok-focused creator partnerships and content operations for campaigns across short-form video platforms, handled full sales-to-delivery cycles for major brands, and managed seamless creator experience events. I have successfully driven commercial leads for creator and celebrity activations, won awards for top celebrity campaigns, and partnered with high-profile talents for strategic brand campaigns.

Available to hire

I am a seasoned Content & Creator Partnerships Manager with over 8 years of experience managing creator programs, celebrity activations, and data-led campaign delivery across MENA, EMEA, and the UK. I specialize in building storytelling frameworks, orchestrating owned/earned/paid amplification, and driving continuous improvement through reporting cadences. I am known for creating smooth creator experiences at events and launches and translating performance insights into next-step growth.

Throughout my career, I have led multiple TikTok-focused creator partnerships and content operations for campaigns across short-form video platforms, handled full sales-to-delivery cycles for major brands, and managed seamless creator experience events. I have successfully driven commercial leads for creator and celebrity activations, won awards for top celebrity campaigns, and partnered with high-profile talents for strategic brand campaigns.

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Work Experience

Senior Brand Partnerships Manager at Trifid Media
August 1, 2024 - Present
Lead multiple TikTok-focused creator partnerships and content operations for campaigns across short-form video platforms. Built repeatable storytelling and asset frameworks and coordinated content calendars with creators and editors. Owned full sales-to-delivery cycle for clients such as Puma, Essity, Binance, and Honor; maintained weekly dashboards tracking engagement, views, and revenue to drive optimization. Delivered seamless creator experience events and on-ground launches, managing run-of-show, briefings, and approvals.
Brand & Creator Partnerships Manager at ITP Live / ITP Media Group
July 31, 2024 - September 4, 2025
Commercial lead for creator and celebrity-focused activations within the influencer/talent division under ITP Media Group, the largest media publisher in MENA. Awarded Top Celebrity Campaign 2023 for the Conor McGregor × Timeout Dubai activation. Managed top talent partnerships including Dua Lipa Dubai, Ice Spice, Gareth Bale, La Liga Creator Series, NBA Abu Dhabi.
Business Manager, Brand Partnerships (EMEA) at Hypebeast
May 31, 2023 - September 4, 2025
Ran the Middle East commercial desk and exceeded sales quota by 22% while steering 360° content programs. Produced New Balance × Amy Rokola launch and Nike Air Max Day takeover on Burj Khalifa with DJ Sonya & Warchief, combining live moments with digital amplification. Partnered with editorial, production, and social teams to ship high-quality assets and optimize distribution across platforms. Managed top campaigns including Nike Air Max Day, BRED Abu Dhabi, Burberry, Skechers, Visit Dubai.
Senior Sales Account Manager at 7awi Digital Publishing
December 31, 2021 - September 4, 2025
Led special projects for Layalina and Inc Arabia with Snapchat-first activations and cross-channel rollouts. Delivered SHEIN regional influencer program and Volkswagen TikTok series with a budget of AED 1.8M. Launched a TikTok creator function to streamline sourcing, briefing, and content quality assurance.
Sales Account Manager at Trifid Media
December 31, 2020 - September 4, 2025
Top salesperson in 2019 and 2020 with AED 6M+ revenue across influencer, content, OOH, and broadcast TV. Opened new lines by closing the agency’s first OOH and broadcast TV campaigns; standardized reporting templates. Managed a year-long e-commerce retainer (USD 1.4M) and a 12-month automotive influencer rollout (USD 500K).
Sr. Research Analyst / Account Manager at Channels Business Solutions
September 30, 2018 - September 4, 2025
Coordinated B2B/B2G trade missions supporting US SMEs to secure USD 19M in GCC export sales. Produced deep sector analyses in aviation, cybersecurity, and AI for US government clients; supervised four junior analysts. Managed key accounts for US state clients and supported high-level US mayoral and senatorial trade delegations to the UAE for trade events including Arab Health, Gulfood, IDEX.

Education

BA International Business at Middlesex University, UK
January 11, 2030 - September 4, 2025
MA Journalism & Media Studies at University of Sussex, UK
January 11, 2030 - September 4, 2025
PGDip Digital Communications & PR at EMDI Dubai
January 11, 2030 - September 4, 2025

Qualifications

Top Celebrity Campaign Award
January 1, 2023 - September 4, 2025

Industry Experience

Media & Entertainment, Financial Services, Retail, Professional Services, Travel & Hospitality