I am Bob Dowd, a seasoned professional and educator in mass communication management with extensive experience in marketing, promotion, public relations, and video production. My background combines practical industry knowledge with comprehensive academic instruction in communication and media technologies. I am passionate about mentoring students and helping them excel in broadcast journalism, electronic media management, and digital communication skills. Throughout my career, I have led diverse projects in television production, strategic marketing, and media program development. I enjoy creating engaging content, producing award-winning media, and staying abreast of the latest technological advancements to enhance learning and professional outcomes. I pride myself on being a dedicated teacher and a creative innovator in media communication.

Bob Dowd

I am Bob Dowd, a seasoned professional and educator in mass communication management with extensive experience in marketing, promotion, public relations, and video production. My background combines practical industry knowledge with comprehensive academic instruction in communication and media technologies. I am passionate about mentoring students and helping them excel in broadcast journalism, electronic media management, and digital communication skills. Throughout my career, I have led diverse projects in television production, strategic marketing, and media program development. I enjoy creating engaging content, producing award-winning media, and staying abreast of the latest technological advancements to enhance learning and professional outcomes. I pride myself on being a dedicated teacher and a creative innovator in media communication.

Available to hire

I am Bob Dowd, a seasoned professional and educator in mass communication management with extensive experience in marketing, promotion, public relations, and video production. My background combines practical industry knowledge with comprehensive academic instruction in communication and media technologies. I am passionate about mentoring students and helping them excel in broadcast journalism, electronic media management, and digital communication skills.

Throughout my career, I have led diverse projects in television production, strategic marketing, and media program development. I enjoy creating engaging content, producing award-winning media, and staying abreast of the latest technological advancements to enhance learning and professional outcomes. I pride myself on being a dedicated teacher and a creative innovator in media communication.

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Work Experience

Senior Lecturer – Department of Communication at Austin Peay State University
January 1, 2019 - Present
Instructed and mentored undergraduate students in mass communication, public speaking, and media courses. Advised students on academic completion and career coaching over multiple years, helping to strengthen the communication department's offerings.
Senior Lecturer - College of Mass Communication at Middle Tennessee State University
December 31, 2017 - September 4, 2025
Taught electronic media communication, journalism, and recording industry management courses. Developed the Survey of New Media course leading to significant program growth and increased enrollment. Mentored students in media writing, digital media skills, public relations, and visual communication.
Marketing, Advertising & Public Relations Manager at The University of Tennessee, Center for Industrial Services
December 31, 2008 - September 4, 2025
Managed marketing, advertising, and PR initiatives, achieving high returns on investment. Supervised creative teams and negotiated vendor contracts. Directed public relations events and in-house video production with a substantial economic impact across Tennessee.
Senior Marketing, Promotion & Public Relations Producer at WSMV TV -4 (NBC), Meredith Corp.
December 31, 2001 - September 4, 2025
Developed and implemented strategic marketing plans, created promotional material, and managed event marketing for major sporting and community events. Produced commercials and promotions and directed graphic design for multiple platforms in a leading broadcast environment.
Marketing, Promotion & Public Relations Manager at WAAY TV -31 (ABC)
December 31, 1998 - September 4, 2025
Led marketing efforts to achieve number one market status. Developed branding and promotional campaigns, managed department personnel, and collaborated with sales for client acquisition and retention. Produced and edited commercials with expertise in photography and videography.

Education

Master’s Degree at Middle Tennessee State University
January 1, 1993 - December 31, 1995
Bachelor’s Degree at Georgia State University
January 1, 1987 - December 31, 1991

Qualifications

Avid Certified Video Editor
January 11, 2030 - September 4, 2025
Certified in Acrobat, Photoshop and InDesign
January 11, 2030 - September 4, 2025
Certified in Microsoft Office 2007
January 11, 2030 - September 4, 2025
University of Tennessee Certified Kizan Facilitator and Event
January 11, 2030 - September 4, 2025
University of Tennessee Certified Lean Manufacturing, Lean Office, Supply Chain Logistics
January 11, 2030 - September 4, 2025

Industry Experience

Education, Media & Entertainment, Manufacturing, Government, Professional Services