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I am a strategic go-to-market partner known for building marketing programs and teams that drive pipeline and revenue. I am a collaborative doer and connector who aligns teams, executes with purpose, and balances proven tactics with smart experimentation. Data-driven, curious, and always focused on results, I bring a strong emphasis on performance and efficiency to my work. With extensive experience in demand generation, partner marketing, and managing marketing teams, I specialize in enhancing customer experience and enabling sales through targeted campaigns, events, and thought leadership. Passionate about driving growth and delivering measurable outcomes, I continuously strive to innovate and optimize marketing strategies across industries.…I am a strategic go-to-market partner known for building marketing programs and teams that drive pipeline and revenue. I am a collaborative doer and connector who aligns teams, executes with purpose, and balances proven tactics with smart experimentation. Data-driven, curious, and always focused on results, I bring a strong emphasis on performance and efficiency to my work. With extensive experience in demand generation, partner marketing, and managing marketing teams, I specialize in enhancing customer experience and enabling sales through targeted campaigns, events, and thought leadership. Passionate about driving growth and delivering measurable outcomes, I continuously strive to innovate and optimize marketing strategies across industries.

Nicole Denison

Marketing Strategist, Content Strategist, Project Manager, +2

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I am a strategic go-to-market partner known for building marketing programs and teams that drive pipeline and revenue. I am a collaborative doer and connector who aligns teams, executes with purpose, and balances proven tactics with smart experimentation. Data-driven, curious, and always focused on results, I bring a strong emphasis on performance and efficiency to my work. With extensive experience in demand generation, partner marketing, and managing marketing teams, I specialize in enhancing customer experience and enabling sales through targeted campaigns, events, and thought leadership. Passionate about driving growth and delivering measurable outcomes, I continuously strive to innovate and optimize marketing strategies across industries.…I am a strategic go-to-market partner known for building marketing programs and teams that drive pipeline and revenue. I am a collaborative doer and connector who aligns teams, executes with purpose, and balances proven tactics with smart experimentation. Data-driven, curious, and always focused on results, I bring a strong emphasis on performance and efficiency to my work. With extensive experience in demand generation, partner marketing, and managing marketing teams, I specialize in enhancing customer experience and enabling sales through targeted campaigns, events, and thought leadership. Passionate about driving growth and delivering measurable outcomes, I continuously strive to innovate and optimize marketing strategies across industries.

Available to hire

I am a strategic go-to-market partner known for building marketing programs and teams that drive pipeline and revenue. I am a collaborative doer and connector who aligns teams, executes with purpose, and balances proven tactics with smart experimentation. Data-driven, curious, and always focused on results, I bring a strong emphasis on performance and efficiency to my work.

With extensive experience in demand generation, partner marketing, and managing marketing teams, I specialize in enhancing customer experience and enabling sales through targeted campaigns, events, and thought leadership. Passionate about driving growth and delivering measurable outcomes, I continuously strive to innovate and optimize marketing strategies across industries.

Skills

HubSpot

Salesforce

Sitecore

Experience Level

HubSpot

Expert

Salesforce

Expert

Sitecore

Intermediate

Work Experience

Sr. Field & Partner Marketing Manager at Sitecore

January 1, 2025 - Present

Drove pipeline growth and new logo acquisition through regional marketing plans aligned to revenue goals. Partnered with Regional Sales VPs to ensure strong sales alignment, partner activation, and co-selling across events and digital campaigns. Achieved 27% quarter-over-quarter pipeline growth in the east sales region through virtual events, tradeshows, and regional events aligned with Sitecore Right-to-Win industry verticals.

Director of Demand Generation at rfxcel

December 31, 2024 - September 4, 2025

Led demand generation efforts, onboarding 6Sense ABM and Sales Outreach tools. Developed and executed full-funnel campaigns to drive awareness, engagement, and conversions for global pharmaceutical supply chain SaaS solution. Executed targeted segment-based campaigns increasing pipeline and influencing $1M revenue. Launched first customer monthly newsletter focusing on feature updates, events, and thought leadership. Owned sales relationship for campaign strategy and performance.

Marketing Manager at Haws Corporation

December 31, 2022 - September 4, 2025

Expanded marketing team from one to six employees while managing outside agency and a $900K annual budget. Led $250K website redevelopment project enhancing customer experience and preserving 100+ year brand identity. Managed over 16 product launches; flagship product exceeded $1M first-year sales. Developed product content and thought leadership positioning the brand as a high-quality market leader. Drove webinar strategy achieving 45%+ attendance, generating leads for sales.

Sr. Field Marketing Specialist at International Game Technology (IGT)

December 31, 2018 - September 4, 2025

Key marketing lead for global casino gaming Field Marketing team. Managed product launches through advertising, direct mail, promotional kits, tradeshows, webinars, and regional demos. Managed targeted regional product demos driving $60K - $600K sales pipeline per event. Conducted sales enablement webinars and hosted multi-site slot tournaments showcasing product functionality.

Marketing Manager at Apex Performance Solutions

December 31, 2014 - September 4, 2025

Led corporate re-branding, messaging, and strategy to attract new clients and launch Project Management Professional (PMP) Certification program. Revamped website messaging focusing on business development. Directed marketing in Reno and Seattle securing two new clients and pursuing government contracts. Implemented PMP pilot program onsite at Microsoft.

Consultant at Microsoft (via Apex Performance Solutions)

December 31, 2013 - September 4, 2025

Supported Operations Account and Volume Licensing teams. Managed portfolio of programs for North America Volume Licensing Operations Center, optimizing marketing programs and reallocating workload to bolster high-priority programs. Promoted to Apex Team Lead overseeing onsite team. Managed partner communications and co-organized global partner events.