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I am an experienced social media specialist and marketing professional with a background in psychology and fine arts. I have a proven track record managing content calendars, executing social campaigns, and leveraging analytics to optimize engagement and brand consistency across multiple platforms. I thrive in dynamic environments where creativity meets data-driven strategy. My expertise includes influencer partnerships, paid media traffic management, content development, and social listening, making me confident in driving impactful results for community-driven and nonprofit sectors.…I am an experienced social media specialist and marketing professional with a background in psychology and fine arts. I have a proven track record managing content calendars, executing social campaigns, and leveraging analytics to optimize engagement and brand consistency across multiple platforms. I thrive in dynamic environments where creativity meets data-driven strategy. My expertise includes influencer partnerships, paid media traffic management, content development, and social listening, making me confident in driving impactful results for community-driven and nonprofit sectors.

Lola Cordero

Social Media Manager, Content Creator, Marketing Strategist, +2

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I am an experienced social media specialist and marketing professional with a background in psychology and fine arts. I have a proven track record managing content calendars, executing social campaigns, and leveraging analytics to optimize engagement and brand consistency across multiple platforms. I thrive in dynamic environments where creativity meets data-driven strategy. My expertise includes influencer partnerships, paid media traffic management, content development, and social listening, making me confident in driving impactful results for community-driven and nonprofit sectors.…I am an experienced social media specialist and marketing professional with a background in psychology and fine arts. I have a proven track record managing content calendars, executing social campaigns, and leveraging analytics to optimize engagement and brand consistency across multiple platforms. I thrive in dynamic environments where creativity meets data-driven strategy. My expertise includes influencer partnerships, paid media traffic management, content development, and social listening, making me confident in driving impactful results for community-driven and nonprofit sectors.

Available to hire

I am an experienced social media specialist and marketing professional with a background in psychology and fine arts. I have a proven track record managing content calendars, executing social campaigns, and leveraging analytics to optimize engagement and brand consistency across multiple platforms.

I thrive in dynamic environments where creativity meets data-driven strategy. My expertise includes influencer partnerships, paid media traffic management, content development, and social listening, making me confident in driving impactful results for community-driven and nonprofit sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Social Media Specialist - Country Crock at Flora Food Group, Hackensack, NJ

June 30, 2024 - September 4, 2025

Managed content calendars across TikTok, Instagram, Facebook, and Pinterest for Country Crock Core and Plant Butter, ensuring brand consistency in creative assets. Spearheaded social IAT by coordinating efforts across multiple creative agencies to monitor market trends and execute campaigns. Utilized social listening tools to track country trends. Managed influencer partnerships generating over 2 million organic views for one campaign. Oversaw paid media trafficking from campaign setup to optimization, maximizing ad performance. Monitored social media analytics and delivered regular KPI reports driving data-informed decisions. Optimized social content for SEO through targeted keyword research. Collaborated with the sales team to align advertisements and promotions with overall brand strategy.

Social Media Coordinator - Violife Professional at Flora Food Group, Hackensack, NJ

December 31, 2022 - September 4, 2025

Managed relationships with media agencies overseeing $100K+ paid social campaigns and achieved a 7% increase in ad efficiency through A/B testing. Led brand presence at national expos and managed product launch events, generating media buzz and enhancing consumer engagement. Partnered with vendors to design HTML emails and digital assets aligned with brand goals. Built influencer partnerships to increase B2B brand visibility and supported contract negotiations with vendors and online partners. Developed public information policies and managed special events generating media attention, working directly with Plant Grant recipients.

Social Media Manager at Glam Seamless LLC, Hoboken, NJ

January 31, 2020 - September 4, 2025

Led social campaigns on Instagram, Facebook, Pinterest, and Snapchat, driving a 29% increase in Pinterest audience growth. Managed day-to-day community development and social strategy, boosting Facebook engagement by 13%. Oversaw influencer outreach and ambassador networks, driving monthly impressions over 1.28 million and ensuring timely delivery of influencer assets. Researched social media trends and monitored competitor activity to create relevant and engaging content.

Freelance Content Creator at Cindy May Marketing, Remote, AZ

February 1, 2025 - Present

Produced and edited a paid Meta video ad for Flagstaff Family Food Center that delivered 18,412 views at a $0.19 CPC on a $158.88 budget, outperforming industry benchmarks for donation-based content. Created and led a strategy for an Earth Day campaign that drove a 3x increase in engagement compared to average post performance for The Arboretum at Flagstaff. Concepted and executed a short-form video for Arizona Counselors achieving a 60% engagement rate, becoming one of their top-performing posts of the year. Developed creative strategy, scripting, and design direction across static, video, and story formats consistently exceeding KPIs in community-driven and nonprofit sectors.