I am a business informatics engineer with over 2 years of experience in front-end development (HTML/CSS/JS) and data-driven digital marketing, particularly with Meta Ads. I combine technical and commercial skills to create solutions that optimize processes and generate measurable growth. I am passionate about automation and data analysis applied to marketing strategies. In my professional journey, I have developed customized websites using WordPress and JavaScript, improved load times and mobile experiences, created Python automation scripts saving dozens of manual work hours monthly, and leveraged Power BI and Meta Ads data to increase sales and marketing efficiencies. I enjoy transforming manual processes into automated workflows, providing actionable insights, and driving business impact through technology and marketing innovation.

Christian Ilbay Yuquilema

I am a business informatics engineer with over 2 years of experience in front-end development (HTML/CSS/JS) and data-driven digital marketing, particularly with Meta Ads. I combine technical and commercial skills to create solutions that optimize processes and generate measurable growth. I am passionate about automation and data analysis applied to marketing strategies. In my professional journey, I have developed customized websites using WordPress and JavaScript, improved load times and mobile experiences, created Python automation scripts saving dozens of manual work hours monthly, and leveraged Power BI and Meta Ads data to increase sales and marketing efficiencies. I enjoy transforming manual processes into automated workflows, providing actionable insights, and driving business impact through technology and marketing innovation.

Available to hire

I am a business informatics engineer with over 2 years of experience in front-end development (HTML/CSS/JS) and data-driven digital marketing, particularly with Meta Ads. I combine technical and commercial skills to create solutions that optimize processes and generate measurable growth. I am passionate about automation and data analysis applied to marketing strategies.

In my professional journey, I have developed customized websites using WordPress and JavaScript, improved load times and mobile experiences, created Python automation scripts saving dozens of manual work hours monthly, and leveraged Power BI and Meta Ads data to increase sales and marketing efficiencies. I enjoy transforming manual processes into automated workflows, providing actionable insights, and driving business impact through technology and marketing innovation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Intermediate
Russian
Intermediate

Work Experience

Desarrollador Web & Automatización Digital Marketer at DecoFab
January 1, 2023 - Present
Developed and optimized company WordPress website using HTML5, CSS3, and JavaScript, improving loading speed by 40% and reducing bounce rate by 25%. Designed Python scripts to synchronize CRM data with marketing tools, saving 15 hours weekly in manual management. Built Power BI dashboards to analyze ROI from digital campaigns, boosting ad efficiency by 35%. Enhanced customer retention by 20% through automation of workflows and actionable insights.
Growth Hacker & Analista Digital at SilverMoon
January 1, 2024 - Present
Increased sales by over 50% through hyper-segmented Meta Ads campaigns with personalized messaging. Developed automated email marketing systems that improved response rates by 30%. Created instant customer response flows using chatbots and WhatsApp Business API. Transformed lead acquisition strategies combining advanced data analysis with automation achieving 100% ROI in educational campaigns.
Growth Marketing Specialist & Data Analyst at Skyland Agencia de Viajes Deportivos
January 1, 2024 - Present
Generated 60% more leads and reduced cost per lead from 1.00 to 0.25 USD using data-driven strategies in Meta Ads. Enhanced sales by 20% through launching two new educational products. Executed advanced audience segmentation using Power BI and Python, and automated reporting with Google Sheets Scripts saving 15 hours weekly. Implemented 24/7 lead capture chatbots and retention strategies with automated email marketing.
Director Tecnológico at Yama Solutions
January 1, 2025 - Present
Designed and developed end-to-end e-commerce business model for the energy sector, including market research, value proposition, and service structuring. Developed brand identity and storytelling for the Russian educational market. Led rapid test cycles and A/B campaign testing within Growth Hacking methodology. Produced multimedia materials for fairs, generating impact with over 10,000 people. Increased leads by 40% with cost-efficient campaigns.
Socio Fundador & Head of Digital at Travelers Team Agencia
January 1, 2025 - Present
Co-founded and led digital agency focused on translating and marketing services. Utilized Agile and Scrum methodologies managing marketing campaigns using Meta Ads, Google Ads, and TikTok Ads. Developed front-end web solutions with React, WordPress, Bootstrap, Tailwind CSS. Analyzed data with Power BI, Excel, and Google Analytics to optimize campaigns. Managed SEO/SEM and community management, leveraging AI tools for digital marketing.

Education

Bachiller General Unificado at Instituto Técnico Superior Central Técnico
January 1, 2012 - January 1, 2018
Ingeniería en Informática de Negocios at Southern Federal University, Russia
January 1, 2019 - January 1, 2023

Qualifications

EFS English Certificate - Level B2 Upper Intermediate
May 13, 2025 - September 4, 2025
Ingeniería en Informática de Negocios
January 16, 2023 - September 4, 2025

Industry Experience

Education, Retail, Consumer Goods, Software & Internet, Travel & Hospitality