Fotini Karayianni
I am Fotini Karayianni, a creative marketing strategist with over 6 years of international experience in brand management, digital marketing, and project coordination.
About
I am Fotini Karayianni, a creative marketing strategist with over 6 years of international experience in brand management, digital marketing, and project coordination. I excel in turning data into personalized brand stories through visual content, social media strategy, and user experience optimization. My dual background in Marketing and Psychology allows me to deeply understand audience behavior and craft compelling brand positioning.
Throughout my career, I have managed brand and e-commerce platforms, coordinated marketing campaigns across multiple regions, and optimized user experiences to drive engagement and growth. I enjoy working at the intersection of creativity and analytics to deliver impactful marketing solutions that resonate with diverse audiences.
- 11 years' experience
- Joined September 2025
Skills· 9
Languages
- EnglishFluent
- Greek, ModernFluent
- SwedishIntermediate
Industry experience
- Retail
- Telecommunications
- Software & Internet
- Professional Services
- Education
Work experience· 5 roles
Manage website optimization and user experience enhancements including navigation, product listing, blog, and visuals. Create brand stories and design digital and print content. Lead sales training and lead generation strategies. Build social media presence delivering consistent message and aesthetics. Develop brand trademarks including fonts, color palettes, and wording. Plan annual marketing calendar focusing on seasonal sales, new arrivals, and events. Oversee social media advertising with targeted ads, audience campaigns, and SEO.
Oversaw social media and product marketing across Scandinavia. Coordinated team and developed marketing strategies and calendars. Supervised promotional content and managed product social agenda. Planned and promoted B2B events and provided targeted sales training. Translated technical terms into easy-to-understand promotional material. Monitored and optimized product marketing strategies post launch.
Generated and shared high-quality content on Facebook, Instagram, and LinkedIn, increasing audience engagement by 45%. Executed data-driven email and after-sales marketing campaigns. Managed digital marketing efforts including audience analysis, paid ads, and SEO.
Education
Certifications and awards
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