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I am Fotini Karayianni, a creative marketing strategist with over 6 years of international experience in brand management, digital marketing, and project coordination. I excel in turning data into personalized brand stories through visual content, social media strategy, and user experience optimization. My dual background in Marketing and Psychology allows me to deeply understand audience behavior and craft compelling brand positioning. Throughout my career, I have managed brand and e-commerce platforms, coordinated marketing campaigns across multiple regions, and optimized user experiences to drive engagement and growth. I enjoy working at the intersection of creativity and analytics to deliver impactful marketing solutions that resonate with diverse audiences.…I am Fotini Karayianni, a creative marketing strategist with over 6 years of international experience in brand management, digital marketing, and project coordination. I excel in turning data into personalized brand stories through visual content, social media strategy, and user experience optimization. My dual background in Marketing and Psychology allows me to deeply understand audience behavior and craft compelling brand positioning. Throughout my career, I have managed brand and e-commerce platforms, coordinated marketing campaigns across multiple regions, and optimized user experiences to drive engagement and growth. I enjoy working at the intersection of creativity and analytics to deliver impactful marketing solutions that resonate with diverse audiences.

Fotini Karayianni

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I am Fotini Karayianni, a creative marketing strategist with over 6 years of international experience in brand management, digital marketing, and project coordination. I excel in turning data into personalized brand stories through visual content, social media strategy, and user experience optimization. My dual background in Marketing and Psychology allows me to deeply understand audience behavior and craft compelling brand positioning. Throughout my career, I have managed brand and e-commerce platforms, coordinated marketing campaigns across multiple regions, and optimized user experiences to drive engagement and growth. I enjoy working at the intersection of creativity and analytics to deliver impactful marketing solutions that resonate with diverse audiences.…I am Fotini Karayianni, a creative marketing strategist with over 6 years of international experience in brand management, digital marketing, and project coordination. I excel in turning data into personalized brand stories through visual content, social media strategy, and user experience optimization. My dual background in Marketing and Psychology allows me to deeply understand audience behavior and craft compelling brand positioning. Throughout my career, I have managed brand and e-commerce platforms, coordinated marketing campaigns across multiple regions, and optimized user experiences to drive engagement and growth. I enjoy working at the intersection of creativity and analytics to deliver impactful marketing solutions that resonate with diverse audiences.

Available to hire

I am Fotini Karayianni, a creative marketing strategist with over 6 years of international experience in brand management, digital marketing, and project coordination. I excel in turning data into personalized brand stories through visual content, social media strategy, and user experience optimization. My dual background in Marketing and Psychology allows me to deeply understand audience behavior and craft compelling brand positioning.

Throughout my career, I have managed brand and e-commerce platforms, coordinated marketing campaigns across multiple regions, and optimized user experiences to drive engagement and growth. I enjoy working at the intersection of creativity and analytics to deliver impactful marketing solutions that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

Swedish

Intermediate

Work Experience

Brand & E-Commerce Manager at SK OPTIMUS

February 1, 2023 - Present

Manage website optimization and user experience enhancements including navigation, product listing, blog, and visuals. Create brand stories and design digital and print content. Lead sales training and lead generation strategies. Build social media presence delivering consistent message and aesthetics. Develop brand trademarks including fonts, color palettes, and wording. Plan annual marketing calendar focusing on seasonal sales, new arrivals, and events. Oversee social media advertising with targeted ads, audience campaigns, and SEO.

Technical Marketing Consultant at Huawei

December 1, 2022 - September 4, 2025

Oversaw social media and product marketing across Scandinavia. Coordinated team and developed marketing strategies and calendars. Supervised promotional content and managed product social agenda. Planned and promoted B2B events and provided targeted sales training. Translated technical terms into easy-to-understand promotional material. Monitored and optimized product marketing strategies post launch.

Social Media Marketer at Marcus Evans

November 1, 2021 - September 4, 2025

Generated and shared high-quality content on Facebook, Instagram, and LinkedIn, increasing audience engagement by 45%. Executed data-driven email and after-sales marketing campaigns. Managed digital marketing efforts including audience analysis, paid ads, and SEO.

EMEA Marketing Associate at Intel Corporation

July 1, 2019 - September 4, 2025

Managed digital campaigns on social media platforms and conducted regional trend analysis to support growth. Assisted seminars and educational workshops, promoting audience diversity through creative content. Designed and coordinated Intel booth for Embedded-World event including logistics and resource planning. Led internal campaign at Huawei to improve employee satisfaction and reduce turnover.

Project Marketing Assistant at Future Worlds Center

October 1, 2015 - September 4, 2025

Handled marketing promotions within EMEA and US markets focusing on B2B campaigns. Provided tech event support and strengthened employer-employee relationships. Coordinated digital and in-person employee trainings and seminars. Created promotional materials for employer branding across EMEA.