I'm a copywriter, content manager, and marketing strategist with 8+ years of experience across dozens of verticals.
I’m a copywriter, content manager, and marketing strategist with 8+ years of experience across dozens of verticals. Whether you’re in B2B, B2C, D2C, or SaaS, I have the experience and knowledge to turn your prospects into clients.
PetSnowy, a company focused on making high-quality pet care products, launched their automatic self-cleaning litter box on a crowdfunding platform. In order to build trust around their product, they asked if someone at Indiegogo would review their product in a way that was engaging, truthful, and authentic. I volunteered and wrote a product review that, along with their advertising, helped them raise over $1.7 million USD.
L’Arche Atlanta, a non-profit dedicated to supporting people with disabilities, needed a press released to let their community know about their annual walk for inclusivity. I worked with their director of communications to ensure that all details about the event were presented in a standard press release format.
RedPocket Mobile, a mobile virtual network operator, needed a page to sell their cell phone plans. Telecommunications is a highly regulated industry, so they had to be careful about what they said and how they said it. I worked with the C suite, creative director, and designer to create a page with all the necessary information presented in a clean, easy-to-understand format.
RedPocket Mobile, a mobile virtual network operator, needed a fresh take on their homepage after launching a new brand identity. They wanted to focus on their three big points of differentiation. I consulted with the brand identity consultant, the C suite, and the internal team to come up with headlines as well as descriptions of those differentiators. Once put in place, the bounce rate on the homepage decreased by 15%.
Unreal Mobile is a cell phone brand with a very unique voice. When they launched their partnership with Iggy Azalea, they needed a new website that spoke to prospective new customers in her voice. I worked with Iggy Azalea’s team and Unreal Mobile’s creative director and designed to launch this website, which is bold in design and language.
Collaborated regularly with team members and C-level executives to ensure timely and accurate completion of multiple projects across brands. Partnered with key stakeholders to launch brand awareness and advertising campaigns, including the iPhone 16 launch and holiday sales. Worked with growth team and executives to develop brand partnerships with notable figures like Daymond John, Iggy Azalea, and Julius “Dr. J” Erving. Authored and implemented brand style and tone guides to maintain consistent brand voice. Conducted keyword research to improve organic search traffic. Managed and updated content calendars and wrote, edited, and posted biweekly blog posts. Wrote, designed, and sent weekly newsletters focusing on engaging content and conversions. Coordinated with external vendors and agencies for advertising and email strategies. Created and edited UGC-style advertising scripts.
Curated, wrote, and scheduled daily, weekly, and monthly email newsletters, boosting click-through rates by 15% and effectively increasing customer engagement and conversions. Tracked email performance against KPIs, enabling data-driven decisions that improved email conversion rates by 10%. Collected and analyzed multi-channel data to provide insights contributing to a 30% increase in customer acquisition and strategic marketing planning. Executed A/B tests to optimize email performance, resulting in a 25% increase in email engagement and conversions. Collaborated with internal marketing teams to create and send event emails, elevating event registrations and attendance by 40%, enhancing brand awareness and community engagement.
Partnered with the internal marketing team to promote Launch Boom and its events, increasing registrations and attendance while fostering brand awareness and community engagement. Collaborated with C-level executives to develop and execute a comprehensive marketing strategy aligning business objectives with customer needs, resulting in a 15% increase in market share and revenue growth. Implemented brand awareness initiatives that led to a 25% increase in organic reach. Developed strategic content calendars for blog posts, webinars, and events to ensure consistent and impactful communication. Created and managed effective email marketing funnels in HubSpot, including a lead nurture sequence that generated 120 booked calls within six months, driving significant sales opportunities and revenue growth. Produced blog content optimized for SEO to increase organic traffic and brand visibility. Wrote, programmed, and sent weekly newsletters enhancing subscriber engagement and conversions. Util
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