_Website not available. Sign in: https://www.twine.net/signup_ I'm a Creative Director based in New York. Creative Director with 15+ years of bold, insight-led campaign leadership across retail, CPG, QSR, Telcom, and culture-first brands. Known for work that shifts perception and sparks emotion, like P&G’s 40M+ viewed film “The Pause” and Cooper Hewitt Design Museum’s acclaimed relaunch. Led multi-funnel B2B campaigns for AT&T Business, translating complex services into compelling narratives, and created cause-driven work for MassMutual, including their 2022 Pride campaign. Blends sharp storytelling, trend-savvy instinct, and rigorous craft to deliver unforgettable, effective work that moves people and markets. ---…

Daniel Sinisterra

_Website not available. Sign in: https://www.twine.net/signup_ I'm a Creative Director based in New York. Creative Director with 15+ years of bold, insight-led campaign leadership across retail, CPG, QSR, Telcom, and culture-first brands. Known for work that shifts perception and sparks emotion, like P&G’s 40M+ viewed film “The Pause” and Cooper Hewitt Design Museum’s acclaimed relaunch. Led multi-funnel B2B campaigns for AT&T Business, translating complex services into compelling narratives, and created cause-driven work for MassMutual, including their 2022 Pride campaign. Blends sharp storytelling, trend-savvy instinct, and rigorous craft to deliver unforgettable, effective work that moves people and markets. ---…

Available to hire

Website not available. Sign in: https://www.twine.net/signup
I’m a Creative Director based in New York.

Creative Director with 15+ years of bold, insight-led campaign leadership across retail, CPG, QSR, Telcom, and culture-first brands. Known for work that shifts perception and sparks emotion, like P&G’s 40M+ viewed film “The Pause” and Cooper Hewitt Design Museum’s acclaimed relaunch. Led multi-funnel B2B campaigns for AT&T Business, translating complex services into compelling narratives, and created cause-driven work for MassMutual, including their 2022 Pride campaign. Blends sharp storytelling, trend-savvy instinct, and rigorous craft to deliver unforgettable, effective work that moves people and markets.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Director at Doner
September 30, 2024 - September 4, 2025
Owned the full creative life cycle for Meijer’s $3M pitch: defined vision, led client presentations, and won the account for the agency. Presented social-first, culture-driven ideas directly to C-suite stakeholders, securing buy-in by tying every creative recommendation back to consumer insights and business objectives. Managed a 7-member cross-disciplinary team and supervised production partners to deliver on-brand campaigns. Mentored and coached 6 designers and art directors, instituted weekly critiques, and structured career-mapping dialogues that improved retention by 30%. Delegated day-to-day tasks across internal teams and external vendors, maintaining quality while freeing senior creative teams to focus on new business.
Associate Creative Director at Grey Group
March 31, 2021 - September 4, 2025
Led “The Pause” for P&G: architected the creative vision, managed internal pitches and client reviews, and directed production. The campaign earned over 40 million views and received One Show finalist honors. Simultaneously managed three major accounts, Lindt, UPMC (regional health care), and Nestle CBE: balanced timelines, budgets, and creative development to ensure each deliverable hit deadlines without sacrificing craft. Fostered stakeholder relationships through monthly strategy workshops; parsed feedback to refine work and negotiated scope, timelines, and resourcing.
Senior Art Director at BBBO Worldwide
December 31, 2019 - September 4, 2025
Developed a bold campaign that modernized Cooper Hewitt’s Design Museum's image, attracting a broader audience and driving a 48.8% spike in visitors, ultimately earning the ads a place in the museum’s permanent collection. Managed two simultaneous global campaigns (Dove Chocolate, KIND Bars), collaborating with planners, writers, and production to deliver cohesive, on-brand executions across TV, print, social, and out-of-home channels.
Art Director at BBBO Worldwide
January 1, 2015 - September 4, 2025
Spearheaded a rebranding initiative for Lowe's that boosted brand recognition by 25%. Crafted full-funnel campaigns for top brands (like Lowe's, Guinness, Bud Light, and Pfizer) with scroll-stopping, on-brand precision.
Designer/Junior Art Director at Proximity BBDO
December 31, 2028 - September 4, 2025
Worked on high-profile campaigns for Monster.com, Target, FedEx, and Bud Light, building a foundation in bold, strategic creative.

Education

Art Direction at Miami Ad School
January 1, 2007 - September 4, 2025
B.A. Mass Communication (Advertising) at Florida International University
January 1, 2005 - September 4, 2025

Qualifications

One Show 2021 Film/Casting Finalist (“The Pause” P&G)
January 1, 2021 - September 4, 2025
Campaign archived in Cooper Hewitt Design Museum permanent collection
January 11, 2030 - September 4, 2025

Industry Experience

Retail, Consumer Goods, Telecommunications, Financial Services, Non-Profit Organization
    paper P&G "THE PAUSE"

    This film calls out the hesitation that the people in the LGBTQ+ community experience every day before deciding how much of themselves to reveal.

    ​

    Results

    40M view across platforms

    20M Twitter impressions

    4M YouTube views in a week.

    $4M raised for LGBTQ+ people in need

    ​​

    Awards

    The One Show 2021 – Moving Image Craft - Merit

    The One Show 2021 – Film/Casting – Finalist