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I am a dedicated marketing and communications professional with extensive experience developing and executing marketing strategies, managing partnerships, and driving membership growth in diverse sectors including sustainable finance, education, and banking. Over the years, I have successfully led campaigns, enhanced brand presence, and built strong collaborative networks both locally and internationally. I thrive in dynamic environments and excel at combining creative content development with data-driven insights to deliver impactful marketing and PR initiatives. With a solid background in project management and partnership development, I continually seek opportunities to contribute to meaningful projects and foster sustainable business growth.…I am a dedicated marketing and communications professional with extensive experience developing and executing marketing strategies, managing partnerships, and driving membership growth in diverse sectors including sustainable finance, education, and banking. Over the years, I have successfully led campaigns, enhanced brand presence, and built strong collaborative networks both locally and internationally. I thrive in dynamic environments and excel at combining creative content development with data-driven insights to deliver impactful marketing and PR initiatives. With a solid background in project management and partnership development, I continually seek opportunities to contribute to meaningful projects and foster sustainable business growth.

Garegin Galustov

Marketing Strategist, Social Media Manager, Content Producer, +4

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I am a dedicated marketing and communications professional with extensive experience developing and executing marketing strategies, managing partnerships, and driving membership growth in diverse sectors including sustainable finance, education, and banking. Over the years, I have successfully led campaigns, enhanced brand presence, and built strong collaborative networks both locally and internationally. I thrive in dynamic environments and excel at combining creative content development with data-driven insights to deliver impactful marketing and PR initiatives. With a solid background in project management and partnership development, I continually seek opportunities to contribute to meaningful projects and foster sustainable business growth.…I am a dedicated marketing and communications professional with extensive experience developing and executing marketing strategies, managing partnerships, and driving membership growth in diverse sectors including sustainable finance, education, and banking. Over the years, I have successfully led campaigns, enhanced brand presence, and built strong collaborative networks both locally and internationally. I thrive in dynamic environments and excel at combining creative content development with data-driven insights to deliver impactful marketing and PR initiatives. With a solid background in project management and partnership development, I continually seek opportunities to contribute to meaningful projects and foster sustainable business growth.

Available to hire

I am a dedicated marketing and communications professional with extensive experience developing and executing marketing strategies, managing partnerships, and driving membership growth in diverse sectors including sustainable finance, education, and banking. Over the years, I have successfully led campaigns, enhanced brand presence, and built strong collaborative networks both locally and internationally.

I thrive in dynamic environments and excel at combining creative content development with data-driven insights to deliver impactful marketing and PR initiatives. With a solid background in project management and partnership development, I continually seek opportunities to contribute to meaningful projects and foster sustainable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Armenian

Fluent

Russian

Fluent

Greek, Modern

Beginner

Work Experience

Deputy Head of Marketing

May 1, 2025 - September 4, 2025

Acting Head of Marketing at AraratBank OJSC

May 1, 2025 - Present

Implemented the bank's marketing policy overseeing creative and product components. Developed marketing campaigns aligned with strategic goals. Managed daily marketing team operations and budget planning with Deputy CEO. Supervised social media presence, paid online ads, outdoor advertising, and agency collaborations. Curated influencer marketing strategy. Collaborated across bank units for product promotion and PR/CSR initiatives. Worked with digital banking on user acquisition and retention via product improvements and innovations. Managed overall smooth marketing department operations and inter-unit communications.

Communications, PR & Marketing Specialist at American University of Armenia (AUA)

November 30, 2023 - September 4, 2025

Executed AUA PR and marketing strategy. Conducted competitive and audience research to support strategy implementation. Managed social media content planning, development, delivery, and audits. Consulted on PR and marketing initiatives ensuring brand consistency. Presented creative concepts and campaign development. Monitored brand and editorial guidelines and performed media monitoring. Strengthened PR objectives with government, international, private, and media partners. Organized press conferences and prepared media advisories and press releases. Managed AUA public events calendar and developed and delivered bi-weekly newsletters (AUA Insider).

Communications Lead (Contract) at AUA Acopian Center for the Environment

March 31, 2023 - September 4, 2025

Developed Communications Strategy for the AUA Acopian Center for the Environment. Managed communications for the Waste Policy Armenia project launch funded by the Swedish International Development Cooperation Agency (SIDA).

Partnerships & Marketing Manager at Greenpact BV

September 9, 2020 - September 4, 2025

Developed and executed general and social media marketing strategies. Managed social media strategy and planning and conducted competitive research. Developed partnerships with international, regional, and local financial institutions and other stakeholders. Created sponsorship and media partnership packages. Developed concepts for newsletters and email campaigns focused on sustainable finance in the EECA region. Organized interviews with finance professionals as part of SBInterview. Formulated marketing and partnerships plans for Sustainable Finance Platform and Sustainable Finance Forum EECA. Served as editor and content creator in English and Russian on sustainable development and finance topics.

Market Research Consultant at FCG Germany - EBRD Armenia Credit Facility Baseline Assessment (Contract)

September 30, 2019 - September 4, 2025

Supported data gathering using local and prior research knowledge. Identified stakeholders and organized meetings. Conducted primary and secondary research on target regions and industries. Liaised with public and private sector stakeholders. Drafted results, tracked insights, and contributed to the final report. Interpreted during meetings with Armenian and Russian-speaking respondents. Participated in briefings and managed project logistics.

Business & Membership Development Manager at European Business Association

July 31, 2019 - September 4, 2025

Participated in negotiations with local and foreign business representatives and managed B2B relationships. Managed member needs assessment, retention, development activities including events, meetings, and publications. Introduced EBA Membership Directory and developed periodic email campaigns. Supported organizing foreign trade missions and expos. Led annual business environment assessments including team management and stakeholder engagement. Liaised with EU Eastern Partnership CSF National Platform and potential partners. Managed media monitoring, media relations, content development, and partnerships. Conducted market research and compiled database of prospective partners. Presented proposals for 2024 EBA strategy development.

Journalist, News Analyst at ARKA News Agency

May 31, 2016 - September 4, 2025

Organized expert interviews on international politics and economics. Wrote news and analytical articles on global and local political and economic topics. Expanded ARKA's network of international and local organizations and private sector representatives. Developed native ad content.