Hi, I’m Justin Arak. For more than a decade, I’ve built data-driven, privacy-centric solutions at the crossroads of advertising tech, marketing analytics, and cloud infrastructure. I love turning messy data into clear, actionable insights that boost revenue and improve customer experience. I enjoy leading cross-functional teams to solve high-impact problems, from first‑party data activation and AI-powered automation to compliant data governance. I’m passionate about turning challenges into scalable, reliable platforms that teams can trust and rely on.…

Justin Arak

Hi, I’m Justin Arak. For more than a decade, I’ve built data-driven, privacy-centric solutions at the crossroads of advertising tech, marketing analytics, and cloud infrastructure. I love turning messy data into clear, actionable insights that boost revenue and improve customer experience. I enjoy leading cross-functional teams to solve high-impact problems, from first‑party data activation and AI-powered automation to compliant data governance. I’m passionate about turning challenges into scalable, reliable platforms that teams can trust and rely on.…

Available to hire

Hi, I’m Justin Arak. For more than a decade, I’ve built data-driven, privacy-centric solutions at the crossroads of advertising tech, marketing analytics, and cloud infrastructure. I love turning messy data into clear, actionable insights that boost revenue and improve customer experience.

I enjoy leading cross-functional teams to solve high-impact problems, from first‑party data activation and AI-powered automation to compliant data governance. I’m passionate about turning challenges into scalable, reliable platforms that teams can trust and rely on.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Data QA Strategy Consultant at Annalect
September 30, 2025 - September 4, 2025
Architected a comprehensive, multi-phase data quality and observability roadmap to evolve QA for performance marketing data, introducing statistical monitoring, fraud detection, and business logic validation across multiple ad platforms such as Snapchat, Meta, and Google. Executed the foundational phase using dbt, SQL, and Great Expectations on a multi-cloud event-driven architecture delivering >99% SLA compliance and reducing critical data error detection to under 2 hours, eliminating client-impacting issues.
Senior Lead Solutions Engineer, Marketing Technology at Shopify
February 1, 2023 - Present
Restored multimillion-dollar attributed marketing revenue by architecting and deploying a standardized server-side data collection framework on Google Cloud Platform, mitigating signal loss from iOS tracking changes and unifying data streams across 11 ad platforms. Led consent management re-architecture for GDPR compliance, built full auditability into the Customer Data Platform, and reduced manual operations by 30% through a Model Context Protocol server enabling multi-agentic AI for marketing diagnostics and campaign optimization. Increased program efficiency by 15% via automated bid and budget optimization engines integrated with custom APIs. Achieved >99% attribution coverage with universal campaign tracking standards and boosted signal pipeline uptime from 60% to 90% through robust observability and alerting frameworks.
Product Technology Manager (Shopping) at Google
January 31, 2023 - September 4, 2025
Drove over $200M incremental quarterly revenue by creating and scaling automated reporting solutions and sales tools empowering the global sales team to identify and act on optimization opportunities for hundreds of enterprise advertisers. Increased product review corpus by 60% without new partner acquisition by re-architecting backend matching logic enhancing the Google Shopping experience for millions of users. Reduced customer support case volume by 30% by developing self-service dashboards and diagnostic tools enabling partners and internal teams to independently resolve issues. Managed a portfolio of engineering projects supporting over $100M in quarterly ad revenue delivering data-driven solutions for budget forecasting, omnichannel bidding, and geo-performance analysis for key retail clients.
Customer Solution Engineer at Google
November 30, 2022 - September 4, 2025
Part of the technology team supporting solutions for Google Shopping, responsible for driving revenue growth and providing engineering expertise for marketing and advertising solutions.
Ads Solutions Architect, Search & Measurement at Google
April 30, 2021 - September 4, 2025
Generated multimillion-dollar incremental ad revenue as lead technical consultant for top-tier retail advertisers, architecting transformational solutions across Google Ads and Analytics. Pioneered the company's first privacy-centric measurement solutions in response to evolving industry regulations with services focused on server-side tracking, first-party data activation, and Enhanced Conversions setting global best practices. Developed and scaled a first-of-its-kind machine learning propensity model using Google Analytics data to predict customer conversion, adopted globally to improve client targeting strategies. Co-founded the 'Retail Acceleration Program' establishing go-to-market strategy, engagement frameworks, and incentive programs guiding advertisers through complex data and measurement initiatives.
Director Analytics at Huge Inc
February 28, 2018 - September 4, 2025
Led a team of analytics technologists providing strategic guidance on marketing technology stacks, delivering infrastructure for omnichannel measurement and activation.
Data QA Strategy Consultant (Contract) at Annalect
September 30, 2025 - September 4, 2025
Architected a comprehensive, multi-phase (Crawl-Walk-Run) data quality and observability roadmap to evolve QA for performance marketing data from simple completeness checks to a proactive, AI-enhanced framework. The strategy covered statistical monitoring, fraud detection, and business logic validation for data ingested from over a dozen ad platforms including Snapchat, Meta, and Google. Executed the foundational "Crawl" phase over 4 weeks by deploying critical business logic and freshness monitors using dbt, SQL, and Great Expectations on a multi-cloud (AWS & GCP) event-driven architecture. Achieved over 99% data delivery SLA compliance and cut detection time for critical data errors to under 2 hours, eliminating client-impacting issues and establishing new standards for data reliability and trust.
Senior Lead Solutions Engineer, Marketing Technology at Shopify
February 1, 2023 - Present
Restored $X million in attributed marketing revenue by architecting and deploying a standardized server-side data collection framework on Google Cloud Platform, mitigating signal loss from iOS tracking changes and unifying data streams across 11 ad platforms. Led a cross-functional initiative to re-architect the consent management framework for GDPR compliance, successfully migrating marketing and advertising signals and building full auditability into the Customer Data Platform to ensure regulatory adherence. Reduced manual marketing operations and engineering workload by 30% by building a Model Context Protocol (MCP) server that enabled multi-agentic AI systems to autonomously query marketing APIs for diagnostics and execute complex campaign optimizations. Increased marketing program efficiency by 15% by partnering with data science to build and productionalize an automated bid and budget optimization engine leveraging creative-level performance data ingested via custom API integrati
Product Technology Manager (Shopping) at Google
January 31, 2023 - September 4, 2025
Drove over $200M in incremental quarterly revenue by creating and scaling automated reporting solutions and sales tools that empowered the global sales team to identify and act on optimization opportunities for hundreds of enterprise advertisers. Increased the product review corpus by 60% without new partner acquisition by re-architecting the backend matching logic between products and reviews, significantly enhancing the Google Shopping experience for millions of users. Reduced customer support case volume by 30% by developing a suite of self-serviced dashboards and diagnostic tools that enabled partners and internal teams to resolve issues independently. Managed a portfolio of engineering projects supporting over $100M in quarterly ad revenue, delivering custom data-driven solutions for budget forecasting, omnichannel bidding, and geo-performance analysis for key retail clients.
Customer Solution Engineer at Google
November 1, 2022 - September 4, 2025
Drove over $200M in incremental quarterly revenue by creating and scaling automated reporting solutions and sales tools that empowered the global sales team to identify and act on optimization opportunities for hundreds of enterprise advertisers. Increased the product review corpus by 60% without new partner acquisition by re-architecting backend matching logic between products and reviews, enhancing the Google Shopping experience for millions. Reduced customer support case volume by 30% by developing self-service dashboards and diagnostic tools for partners and internal teams. Managed engineering projects supporting over $100M in quarterly ad revenue, delivering data-driven solutions for budget forecasting, omnichannel bidding, and geo-performance analysis for retail clients.
Ads Solutions Architect, Search & Measurement at Google
April 1, 2021 - September 4, 2025
Generated over $XXX million in incremental ad revenue by serving as the lead technical consultant for top-tier retail advertisers, architecting transformational solutions across Google Ads and Analytics. Pioneered the organization's first privacy-centric measurement solutions in response to shifting industry regulations, creating services focused on server-side tracking, first-party data activation, and Enhanced Conversions that became global best practices. Developed and scaled a first-of-its-kind Machine Learning propensity model using Google Analytics data to predict customer conversion, adopted by the global sales organization to improve client targeting strategies. Co-founded the 'Retail Acceleration Program,' establishing go-to-market strategy, engagement frameworks, and incentive programs guiding advertisers through complex data and measurement maturity initiatives.
Director Analytics at Huge Inc
February 1, 2018 - September 4, 2025
Led a team of analytics technologists, providing strategic guidance on marketing technology stacks and delivering infrastructure for omnichannel measurement and activation. Managed analytics programs and infrastructure supporting client marketing initiatives and data-driven decision-making.
Data QA Strategy Consultant (Contract) at AnnAlect
September 30, 2025 - September 4, 2025
Architected a comprehensive, multi-phase (Crawl-Walk-Run) data quality and observability roadmap to evolve QA for performance marketing data from simple completeness checks to a proactive, AI-enhanced framework. The strategy covered statistical monitoring, fraud detection, and business logic validation for data ingested from over a dozen ad platforms including Snapchat, Meta, and Google. Executed the foundational "Crawl" phase over 4 weeks, deploying critical business logic and freshness monitors using dbt, SQL, and Great Expectations on a multi-cloud (AWS & GCP) event-driven architecture. Achieved greater than 99% data delivery SLA compliance and cut detection time for critical data errors to under 2 hours, eliminating client-impacting issues and establishing a new standard for data reliability and trust.
Senior Lead Solutions Engineer, Marketing Technology at Shopify
February 1, 2023 - Present
Restored marketing revenue by architecting and deploying a standardized server-side data collection framework on Google Cloud Platform, mitigating signal loss from iOS tracking changes and unifying data streams across 11 ad platforms. Led a cross-functional initiative to re-architect the consent management framework to ensure GDPR compliance, migrating marketing and advertising signals and building full auditability into the Customer Data Platform (CDP) to guarantee regulatory adherence. Reduced manual marketing operations and engineering workload by 30% by building a Model Context Protocol (MCP) server that enabled multi-agentic AI systems to autonomously query marketing APIs for diagnostics and execute complex campaign optimizations. Increased marketing program efficiency by 15% by partnering with data science to build and productize an automated bid and budget optimization engine leveraging creative-level performance data ingested via custom API integrations. Achieved over 99% attri
Product Technology Manager (Shopping) at Google
January 31, 2023 - September 4, 2025
Drove over $200M in incremental quarterly revenue by creating and scaling automated reporting solutions and sales tools that empowered the global sales team to identify and act on optimization opportunities for hundreds of enterprise advertisers. Increased the product review corpus by 60% without new partner acquisition by re-architecting the backend matching logic between products and reviews, significantly enhancing the Google Shopping experience for millions of users. Reduced customer support case volume by 30% by developing a suite of self-service dashboards and diagnostic tools, enabling partners and internal teams to resolve issues independently. Managed a portfolio of engineering projects supporting over $100M in quarterly ad revenue, delivering custom data-driven solutions for budget forecasting, omnichannel bidding, and geo-performance analysis for key retail clients.
Customer Solution Engineer at Google
November 1, 2022 - September 4, 2025
Drove over $200M in incremental quarterly revenue by creating and scaling automated reporting solutions and sales tools that empowered the global sales team to identify and act on optimization opportunities for hundreds of enterprise advertisers. Increased the product review corpus by 60% without new partner acquisition by re-architecting the backend matching logic between products and reviews, significantly enhancing the Google Shopping experience for millions of users. Reduced customer support case volume by 30% by developing a suite of self-service dashboards and diagnostic tools, enabling partners and internal teams to resolve issues independently. Managed a portfolio of engineering projects supporting over $100M in quarterly ad revenue, delivering custom data-driven solutions for budget forecasting, omnichannel bidding, and geo-performance analysis for key retail clients.
Ads Solutions Architect, Search & Measurement at Google
April 1, 2021 - September 4, 2025
Generated over $XXXM in incremental ad revenue by serving as lead technical consultant for top-tier retail advertisers, architecting transformational solutions across Google Ads and Analytics. Pioneered the organization's first privacy-centric measurement solutions in response to shifting industry regulations, creating services focused on server-side tracking, first-party data activation, and Enhanced Conversions that became global best practices. Developed and scaled a first-of-its-kind Machine Learning propensity model using Google Analytics data to predict customer conversion, which was adopted by the global sales organization to improve client targeting strategies. Co-founded the 'Retail Acceleration Program', establishing the go-to-market strategy, engagement frameworks, and incentive programs that guided advertisers through complex data and measurement maturity initiatives.
Director Analytics at Huge Inc
February 1, 2018 - September 4, 2025
Led a team of analytics technologists, providing strategic guidance on marketing technology stacks and delivering infrastructure for omnichannel measurement and activation.
Senior Lead Solutions Engineer, Marketing Technology at Shopify
February 1, 2023 - Present
Restored $XM in incremental revenue by architecting and deploying a standardized server-side data collection framework on Google Cloud Platform, mitigating signal loss from iOS tracking changes and unifying data streams across 11 ad platforms. Led a cross-functional initiative to re-architect the consent management framework for GDPR compliance, migrating marketing and advertising signals and building data governance for the Customer Data Platform. Slashed manual marketing operations and engineering workload by 30% by building a Model Context Pro server enabling multi-agent AI systems to autonomously query marketing APIs for diagnostics and campaign optimizations. Increased marketing program efficiency by 15% by partnering with data science to automate bid and budget optimization via API integrations. Achieved >99% attribution coverage across all click-based media by creating a single source of truth and enforcing universal campaign tracking standards. Improved real-time delivery relia
Product Technology Manager (Shopping) at Google
January 31, 2023 - September 5, 2025
Ads Solutions Architect, Search & Measurement at Google
April 30, 2021 - September 5, 2025
Director Analytics at Huge Inc
February 1, 2018 - September 5, 2025
Data QA Strategy Consultant (Contract) at Annalect
September 1, 2025 - September 5, 2025

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Financial Services, Media & Entertainment, Professional Services

Skills

Experience Level