Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a communications professional with a knack for crafting bold campaigns, building buzz on social, and forging standout brand partnerships. I love taking a brand’s story and turning it into something people can’t help but notice — whether it’s on Instagram, in the press, or in person. Over the years, I’ve brought big ideas to life for brands like JUSTIN, Flying Embers, Winc, Nike, Red Bull, and Netflix — blending strategy with creativity to deliver results that stick. I look forward to bringing that same energy, insight, and storytelling magic to my next role, helping cut through the noise and connect with audiences in a way that’s both strategic and unforgettable.…I'm a communications professional with a knack for crafting bold campaigns, building buzz on social, and forging standout brand partnerships. I love taking a brand’s story and turning it into something people can’t help but notice — whether it’s on Instagram, in the press, or in person. Over the years, I’ve brought big ideas to life for brands like JUSTIN, Flying Embers, Winc, Nike, Red Bull, and Netflix — blending strategy with creativity to deliver results that stick. I look forward to bringing that same energy, insight, and storytelling magic to my next role, helping cut through the noise and connect with audiences in a way that’s both strategic and unforgettable.

Tracey Bakun

Brand Strategist, Marketing Strategist, Content Strategist, +2





I'm a communications professional with a knack for crafting bold campaigns, building buzz on social, and forging standout brand partnerships. I love taking a brand’s story and turning it into something people can’t help but notice — whether it’s on Instagram, in the press, or in person. Over the years, I’ve brought big ideas to life for brands like JUSTIN, Flying Embers, Winc, Nike, Red Bull, and Netflix — blending strategy with creativity to deliver results that stick. I look forward to bringing that same energy, insight, and storytelling magic to my next role, helping cut through the noise and connect with audiences in a way that’s both strategic and unforgettable.…I'm a communications professional with a knack for crafting bold campaigns, building buzz on social, and forging standout brand partnerships. I love taking a brand’s story and turning it into something people can’t help but notice — whether it’s on Instagram, in the press, or in person. Over the years, I’ve brought big ideas to life for brands like JUSTIN, Flying Embers, Winc, Nike, Red Bull, and Netflix — blending strategy with creativity to deliver results that stick. I look forward to bringing that same energy, insight, and storytelling magic to my next role, helping cut through the noise and connect with audiences in a way that’s both strategic and unforgettable.

Available to hire

I’m a communications professional with a knack for crafting bold campaigns, building buzz on social, and forging standout brand partnerships. I love taking a brand’s story and turning it into something people can’t help but notice — whether it’s on Instagram, in the press, or in person.

Over the years, I’ve brought big ideas to life for brands like JUSTIN, Flying Embers, Winc, Nike, Red Bull, and Netflix — blending strategy with creativity to deliver results that stick. I look forward to bringing that same energy, insight, and storytelling magic to my next role, helping cut through the noise and connect with audiences in a way that’s both strategic and unforgettable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Brand Manager, DTC at JUSTIN Vineyards & Winery (The Wonderful Company)

August 1, 2022 - Present

Drove execution of ongoing marketing initiatives and campaigns including paid social and organic social. Supported the annual brand planning process to identify new strategic growth opportunities. Managed the creative development process to support DTC channel projects including Wine Society, E-Commerce and Hospitality. Worked closely with agency teams (e.g., PR, Digital Strategy, Media Planning, Consumer Research) to develop strategies to grow brand awareness and build brand equity. Managed all content marketing from ideation through execution, including campaign development, partner briefings, and copywriting. Defined and maintained the company's brand voice and tone across consumer touchpoints including social media, website, press, email marketing/SMS, and blog. Established the brand's visual identity across social media accounts while optimizing organic content for growth and engagement. Oversaw the company's PR strategy and day-to-day activities related to media and influencer re

Senior Brand Manager at Flying Embers

August 1, 2022 - September 4, 2025

Led marketing and brand strategy initiatives to grow social media presence significantly. Executed PR strategies to enhance brand visibility and media impressions. Managed brand collaborations and integrated marketing campaigns.

Senior Brand Manager at Winc Wines

March 1, 2021 - September 4, 2025

Led PR strategy for Winc's Summer Water campaign, resulting in over one billion media impressions. Secured placements in Fast Company's 'Most Innovative Companies' list. Managed paid and organic social campaigns. Developed brand launch and campaign activations across multiple channels. Served as liaison for PR requests and brand partnerships.