Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a dynamic and results-driven Retail and Brand Manager with over 15 years of progressive experience in product development, commercial intelligence, and strategic marketing within the lighting, hardware, and construction industries. I excel at leading high-performing teams, developing private-label brands, optimizing supply chains, and implementing growth-focused strategies across retail and distribution channels. I have a strong analytical mindset with the ability to drive business outcomes through data-driven decision-making and innovative market solutions. My expertise spans retail operations, product sourcing both local and international, visual merchandising, and commercial intelligence. I am passionate about creating effective sales strategies and enhancing customer experience through well-executed marketing campaigns. Fluent in Spanish and with advanced English skills, I bring a global perspective to brand and product management roles.…I am a dynamic and results-driven Retail and Brand Manager with over 15 years of progressive experience in product development, commercial intelligence, and strategic marketing within the lighting, hardware, and construction industries. I excel at leading high-performing teams, developing private-label brands, optimizing supply chains, and implementing growth-focused strategies across retail and distribution channels. I have a strong analytical mindset with the ability to drive business outcomes through data-driven decision-making and innovative market solutions. My expertise spans retail operations, product sourcing both local and international, visual merchandising, and commercial intelligence. I am passionate about creating effective sales strategies and enhancing customer experience through well-executed marketing campaigns. Fluent in Spanish and with advanced English skills, I bring a global perspective to brand and product management roles.

Ketty Bermudez Jurado





I am a dynamic and results-driven Retail and Brand Manager with over 15 years of progressive experience in product development, commercial intelligence, and strategic marketing within the lighting, hardware, and construction industries. I excel at leading high-performing teams, developing private-label brands, optimizing supply chains, and implementing growth-focused strategies across retail and distribution channels. I have a strong analytical mindset with the ability to drive business outcomes through data-driven decision-making and innovative market solutions. My expertise spans retail operations, product sourcing both local and international, visual merchandising, and commercial intelligence. I am passionate about creating effective sales strategies and enhancing customer experience through well-executed marketing campaigns. Fluent in Spanish and with advanced English skills, I bring a global perspective to brand and product management roles.…I am a dynamic and results-driven Retail and Brand Manager with over 15 years of progressive experience in product development, commercial intelligence, and strategic marketing within the lighting, hardware, and construction industries. I excel at leading high-performing teams, developing private-label brands, optimizing supply chains, and implementing growth-focused strategies across retail and distribution channels. I have a strong analytical mindset with the ability to drive business outcomes through data-driven decision-making and innovative market solutions. My expertise spans retail operations, product sourcing both local and international, visual merchandising, and commercial intelligence. I am passionate about creating effective sales strategies and enhancing customer experience through well-executed marketing campaigns. Fluent in Spanish and with advanced English skills, I bring a global perspective to brand and product management roles.

Available to hire

I am a dynamic and results-driven Retail and Brand Manager with over 15 years of progressive experience in product development, commercial intelligence, and strategic marketing within the lighting, hardware, and construction industries. I excel at leading high-performing teams, developing private-label brands, optimizing supply chains, and implementing growth-focused strategies across retail and distribution channels. I have a strong analytical mindset with the ability to drive business outcomes through data-driven decision-making and innovative market solutions.

My expertise spans retail operations, product sourcing both local and international, visual merchandising, and commercial intelligence. I am passionate about creating effective sales strategies and enhancing customer experience through well-executed marketing campaigns. Fluent in Spanish and with advanced English skills, I bring a global perspective to brand and product management roles.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Retail Manager at Ferremundo

June 1, 2023 - Present

Manage daily retail operations including opening, closing, cash handling, and inventory control. Ensure store compliance with cleanliness, organization, and visual merchandising standards. Drive sales performance by setting targets and implementing effective customer engagement strategies. Supervise and train store personnel, assign schedules, and conduct performance reviews. Oversee product ordering, receiving, restocking, and inventory accuracy. Coordinate in-store marketing activities and promotional campaigns with the marketing team. Implement visual merchandising techniques to enhance product visibility and the customer experience. Analyze sales performance, margins, and product turnover; prepare actionable reports to improve results.

Brand Manager at Ferremundo

June 1, 2023 - September 4, 2025

Led the development of new hardware, lighting, and finishing products for retail and distribution. Conducted market research to identify local and international sourcing opportunities. Built and managed private-label brands and strategic co-distribution partnerships. Developed pricing strategies and executed marketing initiatives tailored to various channels. Implemented KPIs tracking systems to monitor sales performance and team effectiveness.

Head of Projects and Commercial Intelligence at INELBA

June 1, 2019 - September 4, 2025

Led development of customized lighting design projects aligned with market demand. Identified and pursued new markets, establishing strategies for distribution and project channels. Sourced and introduced innovative products from local and international suppliers.

Product Manager at INELBA C.A.

June 1, 2019 - September 4, 2025

Directed product development initiatives in lighting and electrical sectors. Conducted market analysis to identify emerging trends and guide innovation efforts. Supervised the design team and developed merchandising strategies to drive sales.

Product Development Manager at MARRIOTT

June 1, 2011 - September 4, 2025

Oversaw development of lighting, electrical, construction, and hardware product lines. Managed international and domestic purchasing, including supplier negotiations. Executed strategic marketing plans to enhance product visibility and sales performance.

Retail Manager at Ferremundo

June 1, 2023 - Present

Manage daily retail operations including opening, closing, cash handling, and inventory control. Ensure store compliance with cleanliness, organization, and visual merchandising standards. Drive sales performance by setting targets and implementing effective customer engagement strategies. Supervise and train store personnel, assign schedules, and conduct performance reviews. Oversee product ordering, receiving, restocking, and inventory accuracy. Coordinate in-store marketing activities and promotional campaigns with the marketing team. Implement visual merchandising techniques to enhance product visibility and customer experience. Analyze sales performance, margins, and product turnover; prepare actionable reports to improve results.

Brand Manager at Ferremundo

June 1, 2023 - September 4, 2025

Led development of new hardware, lighting, and finishing products for retail and distribution. Conducted market research to identify local and international sourcing opportunities. Built and managed private-label brands and strategic co-distribution partnerships. Developed pricing strategies and executed marketing initiatives tailored to various channels. Implemented KPI tracking systems to monitor sales performance and team effectiveness.

Head of Projects and Commercial Intelligence at INELBA

June 1, 2019 - September 4, 2025

Product Manager at INELBA C.A.

June 1, 2019 - September 4, 2025

Product Development Manager at MARRIOTT

June 1, 2011 - September 4, 2025

Oversaw development of lighting, electrical, construction, and hardware product lines. Managed international and domestic purchasing including supplier negotiations. Executed strategic marketing plans to enhance product visibility and sales performance.