Hi, I’m Ishpreet Sundal. I’m a creative and results-driven social media professional with a proven track record of growing audiences, boosting engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I love turning ideas into action through strategic planning, compelling copy, and engaging video content. I bring a strong blend of creative and organizational skills, including campaign strategy, content planning, social media analytics, copywriting, shoot direction, video editing, and event management. I thrive on turning data into actionable insights and collaborating with business owners to drive growth and tangible results.

Ishpreet Sundal

Hi, I’m Ishpreet Sundal. I’m a creative and results-driven social media professional with a proven track record of growing audiences, boosting engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I love turning ideas into action through strategic planning, compelling copy, and engaging video content. I bring a strong blend of creative and organizational skills, including campaign strategy, content planning, social media analytics, copywriting, shoot direction, video editing, and event management. I thrive on turning data into actionable insights and collaborating with business owners to drive growth and tangible results.

Available to hire

Hi, I’m Ishpreet Sundal. I’m a creative and results-driven social media professional with a proven track record of growing audiences, boosting engagement, and delivering high-impact campaigns across Instagram, TikTok, YouTube, and Twitter. I love turning ideas into action through strategic planning, compelling copy, and engaging video content.

I bring a strong blend of creative and organizational skills, including campaign strategy, content planning, social media analytics, copywriting, shoot direction, video editing, and event management. I thrive on turning data into actionable insights and collaborating with business owners to drive growth and tangible results.

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Language

English
Fluent

Work Experience

Freelance | Social Media Manager
December 1, 2025 - Present
Manage Instagram content for a nurse-led laser and aesthetics clinic, supporting brand awareness and audience engagement. Develop content ideas, social media copy and monthly content plans aligned to business objectives and seasonal campaigns. Create and edit short-form video content for Instagram Reels from concept to delivery. Research audience trends, competitor activity and industry topics to identify opportunities for future content. Collaborate with the business owner to develop promotional campaigns, educational content and growth initiatives.
Social Media Content Producer at Sorted Food
July 1, 2025 - September 4, 2025
Planned, produced, and published multi-platform content across Instagram, TikTok, YouTube Shorts, and Twitter. Grew Instagram following by 100K+ over 3 years and tripled TikTok audience to 110K. Edited and optimized short-form YouTube content, including a viral video with 12.9M views. Delivered quarterly analytics reports to inform and refine content strategy.
Social Media Content Producer at Sorted Food
April 1, 2022 - July 1, 2025
Planned, produced, and published multi-platform content across Instagram, TikTok, YouTube Shorts, and Twitter. Grew Instagram following by 100K+ over 3 years and tripled TikTok audience to 110K. Edited and optimized short-form YouTube content, including a viral video with 12.9M views. Delivered quarterly analytics reports to inform and refine content strategy.
Marketing Manager at ByErim Luxury Hair Care (award-winning)
November 30, 2021 - September 4, 2025
Increased Instagram following by 33% in 10 months through targeted campaigns. Led app launch campaign achieving 4K downloads in 24 hours. Produced SEO-optimised articles and drove community engagement through social-first initiatives.
Marketing Manager at ByErim Luxury Haircare
January 1, 2020 - November 1, 2021
Increased Instagram following by 33% within 10 months through targeted content and campaign strategies. Led a successful app launch campaign, achieving 4,000 downloads within 24 hours. Produced SEO-optimised articles, blogs, and email newsletters, driving community engagement through social-first initiatives. Created compelling short-form content, including social media captions, posts, and video thumbnails. Directed content shoots from concept to execution and edited video content using Adobe Premiere Pro. Proofread and copy-edited content across the business to maintain consistency and brand tone.
Marketing Manager at ByErim Luxury Hair Care
January 1, 2020 - November 1, 2021
Increased Instagram following by 33% in 10 months through targeted campaigns. Led ad launch campaign, achieving 4K downloads in 24 hours. Produced SEO-optimized articles and drove community engagement through social-first initiatives.
Communications & Marketing Manager at The Air League (aviation charity)
December 31, 2019 - September 4, 2025
Tripled scholarship applications in 6 months via digital campaigns. Secured BBC press coverage and boosted event attendance by 40%. Designed and delivered digital content to strengthen brand visibility and engagement.
Communications and Marketing Manager at The Air League
October 1, 2018 - December 1, 2019
Led digital campaigns that tripled scholarship applications within six months. Secured BBC press coverage and increased event attendance by 40%. Designed and delivered engaging digital content to enhance brand visibility and audience engagement.
Communications & Marketing Manager at The Air League
October 1, 2018 - December 1, 2019
Tripled scholarship applications in 6 months via digital campaigns. Secured BBC press coverage and boosted event attendance by 40%. Designed and delivered digital content to strengthen brand visibility and engagement.

Education

BA Journalism and Media (First Class Honours) at University of Hertfordshire
September 1, 2015 - July 1, 2018
Study Abroad Year at University of North Carolina
January 1, 2016 - December 31, 2016
BA Journalism and Media (First Class Honours) at University of Hertfordshire
January 11, 2030 - January 1, 2018
Study Abroad Year at University of North Carolina
January 11, 2030 - January 1, 2016
BA Journalism and Media (First Class Honours) at University of Hertfordshire
January 11, 2030 - June 9, 2026
Study Abroad Year at University of North Carolina
January 11, 2030 - June 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Education