I am a marketing and PR professional with a MSc in Digital Marketing from TU Dublin and extensive international experience across Ireland, England, and Mexico. Skilled at coordinating launches, PR activities, and influencer campaigns for luxury hotels and lifestyle brands, I bring a strong eye for branding, bilingual content creation, and cross-cultural communications. I am open to relocation and passionate about leveraging data-driven digital strategies to elevate brand presence and engagement. My career has allowed me to lead content and digital strategies for award-winning boutique hotels, secure high-profile media coverage, and dramatically increase influencer collaborations. With strong project and client relationship management skills, I also excel at email marketing automation achieving open rates over 50%, and producing engaging multimedia content in both English and Spanish.…

Avril Castañeda

I am a marketing and PR professional with a MSc in Digital Marketing from TU Dublin and extensive international experience across Ireland, England, and Mexico. Skilled at coordinating launches, PR activities, and influencer campaigns for luxury hotels and lifestyle brands, I bring a strong eye for branding, bilingual content creation, and cross-cultural communications. I am open to relocation and passionate about leveraging data-driven digital strategies to elevate brand presence and engagement. My career has allowed me to lead content and digital strategies for award-winning boutique hotels, secure high-profile media coverage, and dramatically increase influencer collaborations. With strong project and client relationship management skills, I also excel at email marketing automation achieving open rates over 50%, and producing engaging multimedia content in both English and Spanish.…

Available to hire

I am a marketing and PR professional with a MSc in Digital Marketing from TU Dublin and extensive international experience across Ireland, England, and Mexico. Skilled at coordinating launches, PR activities, and influencer campaigns for luxury hotels and lifestyle brands, I bring a strong eye for branding, bilingual content creation, and cross-cultural communications. I am open to relocation and passionate about leveraging data-driven digital strategies to elevate brand presence and engagement.

My career has allowed me to lead content and digital strategies for award-winning boutique hotels, secure high-profile media coverage, and dramatically increase influencer collaborations. With strong project and client relationship management skills, I also excel at email marketing automation achieving open rates over 50%, and producing engaging multimedia content in both English and Spanish.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Coordinator and Social Media Specialist at Odentio
September 1, 2021 - Present
Led content and digital strategy for MICHELIN keys–awarded boutique hotels including Casona Sforza, Casa Arca and CIGNO. Produced website content, digital campaigns, in-house materials and photo productions with leading photographers in Mexico. Secured high-profile media coverage for boutique hotels in outlets such as Hotbook, Estilo DF and international luxury publications. Launched PR initiatives positioning Odentio as a leading boutique hospitality agency. Increased influencer collaborations by +567% year-on-year, producing reels with 200k+ views and securing partnerships such as Alanxel Mundo. Produced sales and promotional materials for luxury brands including Lutetia Paris and supported Kempinski Hotels with global sales assets. Designed and delivered the Boutique Hotel Trends Report, gaining international media recognition. Managed the production of 15+ monthly and bi-monthly newsletters for luxury hospitality clients, consistently achieving 50%+ open rates and 30%+ click-thro
Lead Generator and Video Producer at Estudia en Irlanda
January 31, 2022 - September 4, 2025
Generated high-quality leads for international education programs, achieving a 10% conversion rate. Produced engaging video and social content as a micro-influencer on YouTube and Instagram to build brand awareness. Managed Meta ad campaigns that significantly increased client reach and engagement.
Digital Marketing Intern at Amber Eye
July 31, 2021 - September 4, 2025
Developed and implemented digital marketing strategies for Irish SMEs to strengthen online presence during the pandemic. Managed Google Ads campaigns, improving visibility and lead generation. Created and scheduled social media content that increased engagement and audience growth.
Strategic Social Media Manager (Event) at Express Arte UK
November 30, 2019 - September 4, 2025
Directed social media for London's Mexican Independence Day event, partnering with artists such as Sonora Dinamita and sponsors including Patrón Tequila. Designed and executed a content framework that drove 80% of ticket sales online ahead of the event. Delivered real-time coverage with photo and video content enhancing visibility and post-event engagement.
Digital Marketing Manager Intern at Foresight Factory
July 31, 2019 - September 4, 2025
Developed targeted marketing strategies for sales videos and influencer outreach. Conducted cost-efficient influencer research, boosting engagement across priority social platforms. Optimized LinkedIn and Google Ads campaigns with refined keyword and content strategies.
Social Media Manager & Content Creator at Moran Vidal Talent and Casting
January 1, 2018 - Present
Designed and executed social media strategy for a casting and talent agency, increasing brand presence and online visibility. Produced video campaigns with Mexican celebrities, enhancing audience engagement across social platforms. Developed and delivered a comprehensive digital strategy for a Mexican influencer in partnership with National Geographic.

Education

MSc in Digital Marketing at Technological University Dublin, Ireland
January 1, 2019 - December 31, 2019
Diploma in Strategies for Fashion Communication in Media at The Ibero-American University, Mexico
January 1, 2018 - December 31, 2018
B.A. in Communication and Digital Media at Monterrey Institute of Technology and Higher Education, Mexico
January 1, 2016 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education, Consumer Goods
    paper My portfolio
    This is my 2025 portfolio, featuring newsletters, blogs, influencer marketing, and photography production. resume portfolio infuencermarketing newsletters…