Available to hire
I’m a digital marketing leader and brand strategist who turns data, customer insights, and storytelling into compelling brand experiences. Over the past decade I’ve led branding, digital strategy, and web experience initiatives for enterprise-scale organizations and small businesses alike, delivering large-scale rebrands, optimized customer journeys, and measurable gains in traffic, engagement, and conversions.
I thrive in cross-functional teams, unifying brand messaging and aligning digital marketing with business goals. By blending analytics, UX design, and creative storytelling, I build digital experiences that grow brand equity and deliver solid ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Digital Marketing Manager at BMO Financial Group
October 1, 2023 - October 1, 2023Led the digital rebranding of BMO Harris to a unified cross-border BMO brand. Managed the full consolidation of the BMO U.S. website. Oversaw a cross-functional team including a direct report. Spearheaded the creation of a 19-page Welcome Center microsite. Authored user stories and directed the full development lifecycle. Upheld compliance, business requirements, and user-centric design principles.
Founder & Creative Director at S Creative Design
October 1, 2023 - November 13, 2025Developed and executed end-to-end digital branding and web design solutions for small businesses and entrepreneurs. Led digital strategy engagements rooted in data-driven decision-making. Delivered responsive, conversion-focused websites with optimized UX. Collaborated closely with clients to align digital marketing efforts. Applied SEO and performance best practices to all design work. Monitored site analytics and user behavior to iterate and improve design strategies. Designed high-performing digital marketing assets. Provided ongoing marketing consultation and strategic support.
Digital Marketing Manager at BMO Financial Group
October 1, 2023 - October 11, 2025Led the digital rebranding of BMO Harris to a unified cross-border BMO brand. Managed the full consolidation of the BMO U.S. website. Oversaw a cross-functional team including a direct report. Spearheaded the creation of a 19-page Welcome Center microsite. Authored user stories and directed the full development lifecycle. Upheld compliance, business requirements, and user-centric design principles.
Founder & Creative Director at S Creative Design
October 1, 2023 - PresentDeveloped and executed end-to-end digital branding and web design solutions for small businesses and entrepreneurs. Led digital strategy engagements rooted in data-driven decision-making. Delivered responsive, conversion-focused websites with optimized UX. Collaborated closely with clients to align digital marketing efforts. Applied SEO and performance best practices to all design work. Monitored site analytics and user behavior to iterate and improve design strategies. Designed high-performing digital marketing assets. Provided ongoing marketing consultation and strategic support.
Digital Marketing Manager at BMO Financial Group
October 1, 2023 - October 11, 2025Led the digital rebranding of BMO Harris to a unified cross-border BMO brand; Managed the full consolidation of the BMO U.S. website; Oversaw a cross-functional team including a direct report; Spearheaded the creation of a 19-page Welcome Center microsite; Authored user stories and directed the full development lifecycle; Upheld compliance, business requirements, and user-centric design principles.
Founder & Creative Director at S Creative Design
October 1, 2023 - PresentDeveloped and executed end-to-end digital branding and web design solutions for small businesses and entrepreneurs; Led digital strategy engagements rooted in data-driven decision-making; Delivered responsive, conversion-focused websites with optimized UX; Collaborated closely with clients to align digital marketing efforts; Applied SEO and performance best practices to all design work; Monitored site analytics and user behavior to iterate and improve design strategies; Designed high-performing digital marketing assets; Provided ongoing marketing consultation and strategic support.
Digital Marketing Manager at BMO Financial Group
October 1, 2023 - October 11, 2025Led the digital rebranding of BMO Harris to a unified cross-border BMO brand. Managed the full consolidation of the BMO U.S. website. Oversaw a cross-functional team including a direct report. Spearheaded the creation of a 19-page Welcome Center microsite. Authored user stories and directed the full development lifecycle. Upheld compliance, business requirements, and user-centric design principles.
Founder & Creative Director at S Creative Design
October 1, 2023 - PresentDeveloped and executed end-to-end digital branding and web design solutions for small businesses and entrepreneurs. Led digital strategy engagements rooted in data-driven decision-making. Delivered responsive, conversion-focused websites with optimized UX. Collaborated closely with clients to align digital marketing efforts. Applied SEO and performance best practices to all design work. Monitored site analytics and user behavior to iterate and improve design strategies. Designed high-performing digital marketing assets. Provided ongoing marketing consultation and strategic support.
Digital Marketing Manager at BMO Financial Group
October 1, 2023 - September 5, 2025Led the digital rebranding of BMO Harris to a unified cross-border BMO brand. Managed the full consolidation of the BMO U.S. website. Oversaw a cross-functional team including a direct report. Spearheaded the creation of a 19-page Welcome Center microsite. Authored user stories and directed the full development lifecycle while upholding compliance, business requirements, and user-centric design principles.
Founder & Creative Director at S Creative Design
October 1, 2023 - PresentDeveloped and executed end-to-end digital branding and web design solutions for small businesses and entrepreneurs. Led digital strategy engagements rooted in data-driven decision-making. Delivered responsive, conversion-focused websites with optimized UX. Collaborated closely with clients to align digital marketing efforts, applied SEO and performance best practices, monitored site analytics and user behavior to iterate and improve design strategies, designed high-performing digital marketing assets, and provided ongoing marketing consultation and strategic support.
Marketing Specialist at RGAX & Sub-Brands (TAI, APEXA, Cookhouse Lab, LOGiQ3)
June 1, 2022 - June 1, 2022Directed full website redesigns for taire.com and logiq3.com. Built brand personas for five sister companies. Implemented Google Analytics tracking. Developed and launched a multi-brand video strategy. Integrated branding, UX, and performance data.
Marketing Specialist at RGAX & Sub-Brands (TAI, APEXA, Cookhouse Lab, LOGiQ3)
June 1, 2022 - October 11, 2025Directed full website redesigns for taire.com and logiq3.com. Built brand personas for five sister companies. Implemented Google Analytics tracking. Developed and launched a multi-brand video strategy. Integrated branding, UX, and performance data.
Marketing Specialist at RGAX & Sub-Brands (TAI, APEXA, Cookhouse Lab, LOGiQ3)
June 1, 2022 - October 11, 2025Directed full website redesigns for taire.com and logiq3.com; Built brand personas for five sister companies; Implemented Google Analytics tracking; Developed and launched a multi-brand video strategy; Integrated branding, UX, and performance data.
Marketing Specialist at RGAX & Sub-Brands (TAI, APEXA, Cookhouse Lab, LOGiQ3)
June 1, 2022 - October 11, 2025Directed full website redesigns for taire.com and logiq3.com. Built brand personas for five sister companies. Implemented Google Analytics tracking. Developed and launched a multi-brand video strategy. Integrated branding, UX, and performance data.
Marketing Specialist at RGAX & Sub-Brands (TAI, APEXA, Cookhouse Lab, LOGiQ3)
June 1, 2022 - September 5, 2025Directed full website redesigns for taire.com and logiq3.com. Built brand personas for five sister companies. Implemented Google Analytics tracking. Developed and launched a multi-brand video strategy. Integrated branding, UX, and performance data.
Signage Project Specialist at Staples Canada – Head Office
January 1, 2016 - January 1, 2016Managed the nationwide creation, design, and launch of in-store signage programs. Reduced annual print costs by 25% through process improvements. Supported national rollouts for marketing campaigns. Coordinated bilingual (English/French) signage production.
Digital Marketing Specialist at Staples Canada – Head Office
January 1, 2016 - January 1, 2016Utilized Adobe Omniture behavioural analytics to craft high-performing marketing strategies. Boxing Week: +11% traffic to event center, +101% influenced landing page sales YoY. Back to School: +19% traffic, +151 basis point improvement in conversion. Built a KPI dashboard to track campaign performance.
Signage Project Specialist at Staples Canada – Head Office
January 1, 2016 - October 11, 2025Managed the nationwide creation, design, and launch of in-store signage programs. Reduced annual print costs by 25% through process improvements. Supported national rollouts for marketing campaigns. Coordinated bilingual signage production.
Digital Marketing Specialist at Staples Canada – Head Office
January 1, 2016 - October 11, 2025Utilized Adobe Omniture behavioural analytics to craft high-performing marketing strategies. Boxing Week: +11% traffic to event center, +101% influenced landing page sales YoY. Back to School: +19% traffic, +151 basis point improvement in conversion. Built a KPI dashboard to track campaign performance. Managed nationwide signage programs and bilingual (English/French) signage production. Coordinated national rollouts for marketing campaigns.
Digital Marketing Specialist at Staples Canada – Head Office
January 1, 2016 - October 11, 2025Utilized Adobe Omniture behavioural analytics to craft high-performing marketing strategies; Boxing Week: +11% traffic to event center, +101% influenced landing page sales YoY; Back to School: +19% traffic, +151 basis point improvement in conversion; Built a KPI dashboard to track campaign performance.
Digital Marketing Specialist at Staples Canada – Head Office
January 1, 2016 - October 11, 2025Utilized Adobe Omniture behavioural analytics to craft high-performing marketing strategies. Boxing Week: +11% traffic to event center, +101% influenced landing page sales YoY. Back to School: +19% traffic, +151 basis point improvement in conversion. Built a KPI dashboard to track campaign performance.
Digital Marketing Specialist at Staples Canada – Head Office
January 1, 2016 - September 5, 2025Utilized Adobe Omniture behavioural analytics to craft high-performing marketing strategies. Successfully increased Boxing Week event traffic by 11% and influenced landing page sales by 101% year-over-year. For Back to School campaigns, increased traffic by 19% along with a 151 basis point improvement in conversion rates. Built a KPI dashboard to track campaign performance.
Education
Bachelor of Technology, Graphic Communications Management (Minor in Marketing) at Ryerson University
September 1, 2003 - April 30, 2007Business Management I Certificate at Ryerson University
September 1, 2007 - April 30, 2009Bachelor of Technology, Graphic Communications Management (Minor in Marketing) at Ryerson University
January 11, 2030 - January 1, 2007Business Management I Certificate at Ryerson University
January 11, 2030 - January 1, 2009Prosci Change Management Certification at Prosci
January 11, 2030 - December 1, 2019Behavioral Design Academy - Emotional Design Psychology at Behavioral Design Academy
January 11, 2030 - November 1, 2019Bachelor of Technology, Graphic Communications Management (Minor in Marketing) at Ryerson University
January 11, 2030 - January 1, 2007Business Management I Certificate at Ryerson University
January 11, 2030 - January 1, 2009Bachelor of Technology, Graphic Communications Management (Minor in Marketing) at Ryerson University
January 11, 2030 - January 1, 2007Business Management I Certificate at Ryerson University
January 11, 2030 - January 1, 2009Prosci Change Management Certification at Prosci
January 11, 2030 - December 1, 2019Behavioral Design Academy — Emotional Design Psychology at Behavioral Design Academy
January 11, 2030 - November 1, 2019Bachelor of Technology in Graphic Communications Management (Minor in Marketing) at Ryerson University
January 11, 2030 - January 1, 2007Business Management I Certificate at Ryerson University
January 11, 2030 - January 1, 2009Qualifications
Prosci Change Management Certification
December 1, 2019 - December 19, 2019Emotional Design Psychology
September 4, 2019 - December 5, 2019Prosci Change Management Certification
January 11, 2030 - December 1, 2019Behavioral Design Academy - Emotional Design Psychology
January 11, 2030 - November 1, 2019Prosci Change Management Certification
January 11, 2030 - December 1, 2019Behavioral Design Academy - Emotional Design Psychology
January 11, 2030 - November 1, 2019Prosci Change Management Certification
January 11, 2030 - December 1, 2019Behavioral Design Academy - Emotional Design Psychology
January 11, 2030 - November 1, 2019Prosci Change Management Certification
January 11, 2030 - December 1, 2019Behavioral Design Academy — Emotional Design Psychology
January 11, 2030 - November 1, 2019Business Management I Certificate
January 11, 2030 - January 1, 2009Prosci Change Management Certification
December 1, 2019 - November 13, 2025Behavioral Design Academy - Emotional Design Psychology
November 1, 2019 - November 13, 2025Industry Experience
Financial Services, Professional Services, Retail, Software & Internet, Media & Entertainment
Developed the full brand identity and website for a custom safari tour operator in Kenya. Designed tailored travel package pages, integrated stunning photography, and built a responsive website to showcase both tours and the owner’s photography, creating a seamless digital footprint for international clients.
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Toronto today.