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I am an experienced Content and Social Media Specialist currently working at Hindustan Unilever Limited, where I lead organic and paid social content strategies for homecare brands, driving digital engagement and brand growth. I enjoy managing partnerships and collaborating cross-functionally to create impactful campaigns that increase brand awareness, recall, and sales. Previously, I have managed influencer marketing campaigns, co-founded a startup focused on marketing initiatives, and worked as a marketing intern. My skills lie in content creation, influencer management, campaign strategy, and data-driven marketing, all of which help me deliver effective marketing solutions that resonate with diverse audiences.…I am an experienced Content and Social Media Specialist currently working at Hindustan Unilever Limited, where I lead organic and paid social content strategies for homecare brands, driving digital engagement and brand growth. I enjoy managing partnerships and collaborating cross-functionally to create impactful campaigns that increase brand awareness, recall, and sales. Previously, I have managed influencer marketing campaigns, co-founded a startup focused on marketing initiatives, and worked as a marketing intern. My skills lie in content creation, influencer management, campaign strategy, and data-driven marketing, all of which help me deliver effective marketing solutions that resonate with diverse audiences.

Eesha Mistry

Content Producer, Content Creator, Community Manager, +2

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I am an experienced Content and Social Media Specialist currently working at Hindustan Unilever Limited, where I lead organic and paid social content strategies for homecare brands, driving digital engagement and brand growth. I enjoy managing partnerships and collaborating cross-functionally to create impactful campaigns that increase brand awareness, recall, and sales. Previously, I have managed influencer marketing campaigns, co-founded a startup focused on marketing initiatives, and worked as a marketing intern. My skills lie in content creation, influencer management, campaign strategy, and data-driven marketing, all of which help me deliver effective marketing solutions that resonate with diverse audiences.…I am an experienced Content and Social Media Specialist currently working at Hindustan Unilever Limited, where I lead organic and paid social content strategies for homecare brands, driving digital engagement and brand growth. I enjoy managing partnerships and collaborating cross-functionally to create impactful campaigns that increase brand awareness, recall, and sales. Previously, I have managed influencer marketing campaigns, co-founded a startup focused on marketing initiatives, and worked as a marketing intern. My skills lie in content creation, influencer management, campaign strategy, and data-driven marketing, all of which help me deliver effective marketing solutions that resonate with diverse audiences.

Available to hire

I am an experienced Content and Social Media Specialist currently working at Hindustan Unilever Limited, where I lead organic and paid social content strategies for homecare brands, driving digital engagement and brand growth. I enjoy managing partnerships and collaborating cross-functionally to create impactful campaigns that increase brand awareness, recall, and sales.

Previously, I have managed influencer marketing campaigns, co-founded a startup focused on marketing initiatives, and worked as a marketing intern. My skills lie in content creation, influencer management, campaign strategy, and data-driven marketing, all of which help me deliver effective marketing solutions that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Content and Social Media Specialist at Hindustan Unilever Limited

December 1, 2023 - Present

Led organic and paid social content strategies and execution for Unilever’s HomeCare brands including Surf Excel, Vim, Comfort, Rin, and Sunlight, achieving over 3% brand engagement increase across Instagram, YouTube Shorts, and Meta. Managed partnerships with over 700 external stakeholders such as influencers, agencies, and retail partners, delivering campaigns with 15-20% uplift in reach and brand growth. Led cross-functional projects launching and directing content creation aligned with brand values, successfully launching 30+ integrated marketing campaigns for a $267M homecare brand, boosting top-of-mind awareness, spontaneous awareness, brand recall, and nearly 10% sales growth along with 15% rise in digital share of voice. Integrated UGC and community engagement strategies and applied A/B testing to optimize content performance.

Influencer Marketing at Barcode Entertainment

November 30, 2023 - September 5, 2025

Managed influencer marketing campaigns collaborating with over 50 influencers, increasing brand visibility by 20%. Negotiated and built partnerships with influencers reducing acquisition costs by 40% while ensuring seamless execution from research to payment processing. Analyzed campaign data and performance metrics generating insights that improved ROI by 25% and guided strategic decisions for partners.

Co-founder at Trip Cellar

March 31, 2023 - September 5, 2025

Led all marketing initiatives, increasing brand awareness by 30% through content strategy, social media management, and targeted promotional campaigns. Devised and implemented long-term account and sales strategies, securing 10+ high-value clients and driving a 20% revenue increase. Created detailed marketing proposals and strategic plans enhancing brand positioning in the market. Launched a community-driven referral program and UGC-based campaign to boost trust and follower count.

Marketing Intern at BYJU'S

June 30, 2022 - September 5, 2025

Engaged 100+ schools and student communities through on-ground activities and digital outreach, expanding program reach by 60%. Managed institutional relationships and led marketing campaigns with Discovery Channel, increasing student participation by 70% and improving event efficiency by 10%. Collaborated on campaign rollouts and collaterals while managing event logistics and follow-ups using Excel and CRM tools.