Hi, I'm Irish Mei Ibay, a passionate professional with a strong background in digital marketing, social media management, and content creation. With extensive experience in managing campaigns and client relations, I strive to deliver customized marketing strategies that elevate brand visibility and engagement. I am proficient in various digital tools and platforms like Canva, Adobe Photoshop, Google Workspace, and CRM systems, which I leverage to optimize campaign performance and audience engagement. As a dedicated and adaptive individual, I have founded and managed my own freelance marketing business and a home-based bake shop. These experiences have honed my skills in multitasking, team collaboration, and client management within busy environments. I bring enthusiasm, creativity, and professionalism to every project I undertake, consistently aiming to deliver impactful results.

Irish Mei B. Ibay

Hi, I'm Irish Mei Ibay, a passionate professional with a strong background in digital marketing, social media management, and content creation. With extensive experience in managing campaigns and client relations, I strive to deliver customized marketing strategies that elevate brand visibility and engagement. I am proficient in various digital tools and platforms like Canva, Adobe Photoshop, Google Workspace, and CRM systems, which I leverage to optimize campaign performance and audience engagement. As a dedicated and adaptive individual, I have founded and managed my own freelance marketing business and a home-based bake shop. These experiences have honed my skills in multitasking, team collaboration, and client management within busy environments. I bring enthusiasm, creativity, and professionalism to every project I undertake, consistently aiming to deliver impactful results.

Available to hire

Hi, I’m Irish Mei Ibay, a passionate professional with a strong background in digital marketing, social media management, and content creation. With extensive experience in managing campaigns and client relations, I strive to deliver customized marketing strategies that elevate brand visibility and engagement. I am proficient in various digital tools and platforms like Canva, Adobe Photoshop, Google Workspace, and CRM systems, which I leverage to optimize campaign performance and audience engagement.

As a dedicated and adaptive individual, I have founded and managed my own freelance marketing business and a home-based bake shop. These experiences have honed my skills in multitasking, team collaboration, and client management within busy environments. I bring enthusiasm, creativity, and professionalism to every project I undertake, consistently aiming to deliver impactful results.

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Work Experience

Vice President at CEU Malolos – JPIA
December 31, 2022 - September 5, 2025
Led organizational planning, event coordination, and team management for over 200 members. Spearheaded successful academic and social events increasing student participation. Assisted in budgeting and finance decisions for club initiatives and outreach programs.
Owner & Baker at Little Chinnie Bakehouse
November 1, 2021 - Present
Founded and operated a home-based bake shop managing inventory, budgeting, marketing, and customer service. Developed customized baked goods based on customer feedback, resulting in consistent repeat clients. Used social media platforms (Facebook, TikTok) to promote products, increasing engagement and orders.
Virtual Assistant Intern at The VA Bar
August 31, 2025 - September 5, 2025
Underwent hands-on training in virtual assistant tasks including email management, appointment setting, research, and CRM use. Gained proficiency in tools such as Canva, Google Workspace, and Trello. Learned effective communication, client handling, and time management strategies for remote work.
Founder & Freelance Marketer at Chinnie Virtual Works
August 1, 2025 - Present
Founded and managed a freelance digital marketing service offering social media management, content creation, and branding for small businesses and startups. Designed and executed customized marketing strategies improving client visibility and engagement across platforms like Instagram, Facebook, and LinkedIn. Built and maintained client relationships, handled project management, and delivered data-driven reports demonstrating campaign effectiveness and ROI.

Education

Bachelor of Science in Business Administration Major in International Management at Centro Escolar University
January 1, 2018 - January 1, 2022
Accountancy, Business, and Management (ABM) at La Consolacion University Philippines
January 1, 2019 - January 1, 2021
High School at Holy Spirit Academy of Malolos
January 1, 2016 - January 1, 2020

Qualifications

Content Marketing Certified HubSpot Academy
September 1, 2025 - October 31, 2027
Digital Marketing Certified HubSpot Academy
September 1, 2025 - October 31, 2026
Email Marketing Certified HubSpot Academy
September 1, 2025 - October 31, 2027
Social Media Marketing II Certified HubSpot Academy
September 1, 2025 - October 31, 2027
Search Engine Optimization II Certified HubSpot Academy
September 1, 2025 - October 31, 2027
Inbound Sales Certified HubSpot Academy
September 1, 2025 - October 31, 2027
Digital Advertising Certified HubSpot Academy
September 1, 2025 - October 31, 2027
Sales Management Certified HubSpot Academy
September 1, 2025 - October 31, 2027

Industry Experience

Education, Retail, Professional Services