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Performance marketing professional with a track record of managing advertising budgets up to $60M across high-growth tech companies. Specialize in managing global app and web campaigns across social, display, search, and programmatic channels, with a focus on scalable growth and long-term user value. I am passionate about building sustainable growth through experimentation and smarter spend allocation.…Performance marketing professional with a track record of managing advertising budgets up to $60M across high-growth tech companies. Specialize in managing global app and web campaigns across social, display, search, and programmatic channels, with a focus on scalable growth and long-term user value. I am passionate about building sustainable growth through experimentation and smarter spend allocation.

Jace Tay

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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Performance marketing professional with a track record of managing advertising budgets up to $60M across high-growth tech companies. Specialize in managing global app and web campaigns across social, display, search, and programmatic channels, with a focus on scalable growth and long-term user value. I am passionate about building sustainable growth through experimentation and smarter spend allocation.…Performance marketing professional with a track record of managing advertising budgets up to $60M across high-growth tech companies. Specialize in managing global app and web campaigns across social, display, search, and programmatic channels, with a focus on scalable growth and long-term user value. I am passionate about building sustainable growth through experimentation and smarter spend allocation.

Available to hire

Performance marketing professional with a track record of managing advertising budgets up to $60M across high-growth tech companies. Specialize in managing global app and web campaigns across social, display, search, and programmatic channels, with a focus on scalable growth and long-term user value.

I am passionate about building sustainable growth through experimentation and smarter spend allocation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Growth Marketing Manager at OKX

April 1, 2025 - Present

Managed the annual media budget, reallocating funds across major paid channels and DSPs/Ad Networks using real-time performance insights to drive user sign-ups and revenue. Led outreach to new advertising partners to establish long-term cooperation on CPA/CPM payment models. Responsible for budgeting and data reporting to relevant stakeholders to meet ROI standards and KPIs.

Growth Marketing Manager at TikTok

March 31, 2025 - September 5, 2025

Managed a $60M annual media budget, reallocating spend across paid channels such as Meta, Google, and Networks to improve ROI by 35% and increase LTV by 15% year-over-year. Scaled global user acquisition with a 20-35% YoY increase in app installs and new users, and boosted average revenue per user by 35% quarter-over-quarter. Reduced cost per acquisition by 20-30% through continuous campaign optimization and A/B testing.

Growth & Analytics Manager at Baboon to the moon

November 30, 2022 - September 5, 2025

Collaborated closely with senior leadership to align growth strategies with overall business goals. Planned and executed a $6M annual media budget across paid search, social channels, display, email, and SMS, resulting in a 30% year-over-year increase in user acquisition. Provided regular performance reporting and insights on key metrics to guide data-driven decisions and optimize resource allocation.

Digital Marketing Manager at Arte Oro

March 31, 2021 - September 5, 2025

Led a team of 3 associates to drive user engagement focused on lead conversions and acquisition. Developed and executed marketing strategies across social media and optimized the conversion funnel.

Growth Marketing Manager at TikTok

January 1, 2023 - March 31, 2025

Managed $60M annual media budget across all paid channels. Scaled global user acquisition, driving 20–35% YoY growth in app installs and new users. Increased ARPU by 35% QoQ and reduced CPA by 20–30% via continuous A/B testing, campaign optimisation, and smarter spend allocation.

Growth & Analytics Manager at Baboon to the Moon

April 1, 2021 - November 30, 2022

Managed $6M annual budget across paid search, social, display, email, and SMS. Drove 30% YoY increase in user acquisition through data-led media strategy. Built performance reports surfacing key insights to guide budget allocation decisions.

Digital Marketing Manager at Arte Oro

March 1, 2020 - March 1, 2021

Developed and executed marketing strategies across social media and conversion funnels.