Strategic, results-driven business leader with over 15 years of international experience across the Software and MedTech sectors. My strength lies in translating visionary goals into executable strategies, driving commercial growth, and leading high-performing, cross-functional teams in both start-up and multinational environments. I value integrity, respect, and a growth mindset. I believe leadership is about serving and empowering others to unlock their unique potential, ultimately driving sustainable business growth. Outside of work, I stay curious and energized through sports, playing chess, camping, traveling, reading, listening to podcasts, and meditation.

Sara Shafaq

Strategic, results-driven business leader with over 15 years of international experience across the Software and MedTech sectors. My strength lies in translating visionary goals into executable strategies, driving commercial growth, and leading high-performing, cross-functional teams in both start-up and multinational environments. I value integrity, respect, and a growth mindset. I believe leadership is about serving and empowering others to unlock their unique potential, ultimately driving sustainable business growth. Outside of work, I stay curious and energized through sports, playing chess, camping, traveling, reading, listening to podcasts, and meditation.

Available to hire

Strategic, results-driven business leader with over 15 years of international experience across the Software and MedTech sectors. My strength lies in translating visionary goals into executable strategies, driving commercial growth, and leading high-performing, cross-functional teams in both start-up and multinational environments.

I value integrity, respect, and a growth mindset. I believe leadership is about serving and empowering others to unlock their unique potential, ultimately driving sustainable business growth. Outside of work, I stay curious and energized through sports, playing chess, camping, traveling, reading, listening to podcasts, and meditation.

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Language

Dutch
Fluent
English
Fluent
German
Advanced
French
Beginner
Persian
Fluent
Hindi
Beginner

Work Experience

Chief Business Officer at Hippo Dx
July 1, 2025 - September 6, 2025
Built the commercial foundation from scratch; defined GTM strategy and branding; led the product launch and acquired first customers; built and coached high-performing sales and marketing teams; drove international GTM strategy and expansion roadmap; negotiated and secured international strategic partnerships; oversaw budget planning, KPIs and compliance; represented the company externally
Global Product Marketing Manager at Key Technology
March 1, 2023 - September 6, 2025
Led global product marketing strategy and initiatives; oversaw new product launches and content creation; managed budgets and performance metrics; collaborated cross-functionally on the product roadmap; led in-house marketing team and coordinated external agencies
Head of Marketing – Benelux & Nordics at InterSystems
April 1, 2021 - September 6, 2025
Developed regional marketing strategies aligned with global objectives; executed multichannel lead generation campaigns; created co-marketing programs with strategic partners; led marketing team onboarding and agency partnerships
Product Marketing Manager – EU Market at SCIA
December 1, 2019 - September 6, 2025
Conducted market analysis across EU markets; developed GTM strategy and sales enablement content; delivered technical translation and copywriting; launched multichannel lead generation campaigns
Marketing & Sales Support Manager at Info Support
July 1, 2017 - September 6, 2025
Conducted market research and competitor analysis; created and executed marketing plan; developed collateral and executed lead generation campaigns; built sales pipeline from scratch through outbound prospecting
Junior Sales Executive (Internship) at VANAD Group
June 1, 2015 - September 6, 2025
Assisted sales initiatives and prospecting activities; supported regional growth efforts
Office Manager at ADIC vzw
November 1, 2005 - September 6, 2025
Administrative and operations support for organizational workflow
Office Manager at OCMW Antwerpen
December 1, 2004 - September 6, 2025
Administrative and operations support for organizational workflow
Chief Business Officer at Hippo Dx
July 1, 2025 - September 6, 2025
Built the commercial foundation from scratch; defined GTM strategy and branding; led the product launch and acquired first customers; built and coached high-performing sales and marketing teams; drove international GTM strategy and expansion roadmap; negotiated and secured international strategic partnerships; oversaw budget planning, KPIs and compliance; represented the company externally.
Global Product Marketing Manager at Key Technology
March 1, 2023 - September 6, 2025
Led global product marketing strategy and initiatives; oversaw new product launches and content creation; managed budgets and performance metrics; collaborated cross-functionally on the product roadmap; led in-house marketing team and coordinated external agencies.
Head of Marketing – Benelux & Nordics at InterSystems
April 1, 2021 - September 6, 2025
Developed regional marketing strategies aligned with global objectives; executed multichannel lead generation campaigns; created co-marketing programs with strategic partners; led marketing team onboarding and agency partnerships.
Product Marketing Manager – EU Market at SCIA
December 1, 2019 - September 6, 2025
Conducted market analysis across EU markets; developed GTM strategy and sales enablement content; delivered technical translation and copywriting; launched multichannel lead generation campaigns.
Marketing & Sales Support Manager at Info Support
July 1, 2017 - September 6, 2025
Conducted market research and competitor analysis; created and executed marketing plan; developed collateral and executed lead generation campaigns; built sales pipeline from scratch through outbound prospecting.
Junior Sales Executive (Internship) at VANAD Group
June 1, 2015 - September 6, 2025
Contributed to outbound sales initiatives and pipeline development.
Office Manager at ADIC vzw
November 1, 2005 - September 6, 2025
Administrative support.
Office Manager at OCMW Antwerpen
December 1, 2004 - September 6, 2025
Administrative support.
Chief Business Officer at Hippo Dx
July 1, 2025 - September 14, 2025
Built the commercial foundation from scratch; defined GTM strategy and branding; led the product launch and acquired first customers; built and coached high-performing sales and marketing teams; drove international GTM strategy and expansion roadmap; negotiated and secured international strategic partnerships; oversaw budget planning, KPIs and compliance; represented the company externally.
Global Product Marketing Manager at Key Technology
March 1, 2023 - September 14, 2025
Led global product marketing strategy and initiatives; oversaw new product launches and content creation; managed budgets and performance metrics; collaborated cross-functionally on the product roadmap; led in-house marketing team and coordinated external agencies.
Head of Marketing – Benelux & Nordics at InterSystems
April 1, 2021 - September 14, 2025
Developed regional marketing strategies aligned with global objectives; executed multichannel lead generation campaigns; created co-marketing programs with strategic partners; led marketing team onboarding and agency partnerships.
Product Marketing Manager – EU Market at SCIA
December 1, 2019 - September 14, 2025
Conducted market analysis across EU markets; developed GTM strategy and sales enablement content; delivered technical translation and copywriting; launched multichannel lead generation campaigns.
Marketing & Sales Support Manager at Info Support
July 1, 2017 - September 14, 2025
Conducted market research and competitor analysis; created and executed marketing plan; developed collateral and executed lead generation campaigns; built sales pipeline from scratch through outbound prospecting.
Chief Business Officer at Hippo Dx
July 1, 2025 - September 14, 2025
Built the commercial foundation from scratch; Defined GTM strategy and branding; Led the product launch and acquired first customers; Built and coached high-performing sales and marketing teams; Drove international GTM strategy and expansion roadmap; Negotiated and secured international strategic partnerships; Oversaw budget planning, KPIs and compliance; Represented the company externally.
Global Product Marketing Manager at Key Technology
March 1, 2023 - September 14, 2025
Led global product marketing strategy and initiatives; Oversaw new product launches and content creation; Managed budgets and performance metrics; Collaborated cross-functionally on the product roadmap; Led in-house marketing team and coordinated external agencies.
Head of Marketing – Benelux & Nordics at InterSystems
April 1, 2021 - September 14, 2025
Developed regional marketing strategies aligned with global objectives; Executed multichannel lead generation campaigns; Created co-marketing programs with strategic partners; Led marketing team onboarding and agency partnerships.
Product Marketing Manager – EU Market at SCIA
December 1, 2019 - September 14, 2025
Conducted market analysis across EU markets; Developed GTM strategy and sales enablement content; Delivered technical translation and copywriting; Launched multichannel lead generation campaigns.
Marketing & Sales Support Manager at Info Support
July 1, 2017 - September 14, 2025
Conducted market research and competitor analysis; Created and executed marketing plan; Developed collateral and executed lead generation campaigns; Built sales pipeline from scratch through outbound prospecting.
Junior Sales Executive (Internship) at VANAD Group
June 1, 2015 - September 14, 2025
Assisted sales with pipeline development and client outreach.
Office Manager at ADIC vzw
November 1, 2005 - September 14, 2025
Administrative support and office operations.
Office Manager at OCMW Antwerpen
December 1, 2004 - September 14, 2025
Office operations and administrative coordination.
Chief Business Officer at Hippo Dx
July 1, 2025 - September 14, 2025
Built the commercial foundation from scratch, defined GTM strategy and branding, led the product launch and acquired first customers, built and coached high-performing sales and marketing teams, drove international GTM strategy and expansion roadmap, negotiated and secured international strategic partnerships, oversaw budget planning, KPIs and compliance, and represented the company externally.
Global Product Marketing Manager at Key Technology
March 1, 2023 - September 14, 2025
Led global product marketing strategy and initiatives, oversaw new product launches and content creation, managed budgets and performance metrics, collaborated cross-functionally on the product roadmap, led in-house marketing team and coordinated external agencies.
Head of Marketing – Benelux & Nordics at InterSystems
April 1, 2021 - September 14, 2025
Developed regional marketing strategies aligned with global objectives, executed multichannel lead generation campaigns, created co-marketing programs with strategic partners, led marketing team onboarding and agency partnerships.
Product Marketing Manager – EU Market at SCIA
December 1, 2019 - September 14, 2025
Conducted market analysis across EU markets, developed GTM strategy and sales enablement content, delivered technical translation and copywriting, launched multichannel lead generation campaigns.
Marketing & Sales Support Manager at Info Support
July 1, 2017 - September 14, 2025
Conducted market research and competitor analysis, created and executed marketing plan, developed collateral and executed lead generation campaigns, built sales pipeline from scratch through outbound prospecting.
Junior Sales Executive (Internship) at VANAD Group
June 1, 2015 - September 14, 2025
Assisted sales activities, supported prospecting and pipeline development.
Office Manager at ADIC vzw
November 1, 2005 - September 14, 2025
Administrative and operations support for the Belgian office.
Office Manager at OCMW Antwerpen
December 1, 2004 - September 14, 2025
Administrative and office coordination responsibilities.

Education

Master of Science in Business Administration at KU Leuven
January 11, 2030 - January 1, 2015
Bachelor of Business Administration in Marketing Communication at KH Leuven
January 11, 2030 - January 1, 2010
MSc in Business Administration at KU Leuven
January 1, 2015 - September 6, 2025
BBA in Marketing Communication at KH Leuven
January 1, 2010 - September 6, 2025
MSc in Business Administration (Specialization: Business Information Management) at KU Leuven
January 11, 2030 - January 1, 2015
BBA in Marketing Communication at KH Leuven
January 11, 2030 - January 1, 2010
MSc in Business Administration (Specialization: Business Information Management) at KU Leuven
January 11, 2030 - January 1, 2015
BBA in Marketing Communication at KH Leuven
January 11, 2030 - January 1, 2010
MSc in Business Administration, Specialization: Business Information Management at KU Leuven
January 11, 2030 - January 1, 2015
BBA in Marketing Communication at KH Leuven
January 11, 2030 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Life Sciences, Healthcare, Professional Services, Manufacturing, Media & Entertainment