Available to hire
I am a Global Marketing, PR and Corporate Communications leader with 6+ years of international experience across the GCC, North America, and Pakistan. I have a proven track record of scaling B2B & B2C businesses 5x, boosting brand visibility by 25%+, and generating multi-million-dollar revenues. I host the Digital Pakistan podcast, speak globally at venues like WIMUN New York, GOBI Istanbul, and Investor Day Pakistan, and I am the founder of LUMIQ Coffee & Candles. I excel in digital marketing, PR, corporate communications, demand generation, and community engagement.
I thrive on building cross-functional teams, crafting data-driven strategies, and turning insights into growth. My passion lies in storytelling, thought leadership and creating communities where brands and people connect, while delivering measurable business outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Hindi
Fluent
French
Advanced
Work Experience
Brand & Digital Marketing Manager at CareCloud Inc. (USA)
January 31, 2025 - September 5, 2025Led rebranding initiatives and multiple digital campaigns delivering over 500 leads and a 41% ROI growth. Managed a 30-member cross-functional team to boost productivity by 68% and oversaw 45+ global events to enhance brand visibility. Created 120+ SEO-optimized landing pages and 30+ corporate videos resulting in a 50% increase in website traffic. Directed PR and CEO thought leadership efforts, managing all social media and email marketing campaigns, improving engagement reach by 70%.
Investor Relations & Communications Manager at CareCloud Inc. (USA)
July 31, 2023 - September 5, 2025Increased investor engagement by 40% and expanded the community by 50%. Authored financial content gaining coverage on Bloomberg, Yahoo Finance, Seeking Alpha, and Forbes. Hosted Pakistan’s First Investor Day in 2022 with a 100% satisfaction rate. Ensured 95% compliance with disclosure requirements.
Consultant Brand Manager at Out Origin – Fit Affinity Ltd. (Canada)
January 31, 2025 - September 5, 2025Achieved 55% sales growth and 30% traffic uplift via performance marketing. Optimized Shopify and various marketplaces (Amazon, Etsy, eBay, Walmart). Grew online community by 40% followers and 50% engagement through social media and content strategy. Conducted data-driven segmentation to improve retention by 10%. Led a 10-member team boosting productivity by 70%. Designed the official website and social media campaigns.
Manager Marketing & Sales at Elahee Buksh Group – The Forum Mall (Pakistan)
November 30, 2022 - September 5, 2025Achieved 75% occupancy in retail and offices, raising rental revenue by 73%. Executed over 120 annual marketing events yielding 45% revenue growth year-over-year. Increased tenant base by 49% through account management and sales strategies. Managed sponsorship-driven events with a 75% profit margin.
Assistant Manager Marketing at Elahee Buksh Group – The Forum Mall (Pakistan)
December 31, 2021 - September 5, 2025Generated over 8 million PKR revenue via 50+ cultural events and exhibitions, increasing footfall by 83%. Boosted mall revenue by 80% through BTL activities and corporate leasing. Expanded the mall’s digital presence fivefold through social media campaigns. Represented Pakistan internationally at GOBI Istanbul 2020.
Marketing & Customer Services Intern at Pakistan Oxygen Limited (Pakistan)
August 31, 2018 - September 5, 2025Conducted and analyzed more than 1,300 customer satisfaction surveys, streamlining service processes by 85%. Migrated customer master data from Axon to SAP, increasing operational efficiency by 69%.
Corporate Communications & Sales Intern at Packages Limited (Pakistan)
July 31, 2018 - September 5, 2025Secured a PKR 500,000 deal targeting top pharmaceutical companies, achieving 96% of target revenue. Delivered strategic market insights for product positioning in specialty stores, supermarkets, and direct-to-consumer channels.
Brand Marketing Intern at Colgate Palmolive (Pakistan)
August 31, 2017 - September 5, 2025Revamped the Bright Smile Bright Futures Program scaling outreach and designing a global flyer that improved engagement by 84%. Launched innovative below-the-line activities boosting brand visibility by 57%.
Human Resources Intern at JS Bank (Pakistan)
July 31, 2017 - September 5, 2025Contributed to the creation of new retention policies for management trainees and supported the formulation of a risk-based remuneration policy.
Teaching Assistant (Sociology Dept.) at Nixor College (Pakistan)
December 31, 2012 - September 5, 2025Delivered tutorials and managed academic resources for over 100 students.
Brand & Digital Marketing Manager at CareCloud Inc. (USA)
January 31, 2025 - September 5, 2025Orchestrated rebranding and multiple digital campaigns delivering 500+ leads and 41% ROI growth. Led a 30-member cross-functional team increasing productivity by 68%. Managed over 45 global events enhancing brand visibility. Created 120+ SEO-optimized landing pages and 30+ corporate videos, boosting website traffic by 50%. Directed PR and CEO Thought Leadership, establishing the brand as market leader. Managed comprehensive social media and email marketing campaigns improving engagement reach by 70%.
Investor Relations & Communications Manager at CareCloud Inc. (USA)
July 31, 2023 - September 5, 2025Increased investor engagement by 40% and expanded community by 50%. Drafted financial content securing coverage in Bloomberg, Yahoo Finance, Seeking Alpha, and Forbes. Hosted Pakistan’s First Investor Day 2022 achieving 100% satisfaction among Pakistani financial investors. Maintained 95% compliance with disclosure requirements.
Consultant Brand Manager at Out Origin – Fit Affinity Ltd. (Canada)
January 31, 2025 - September 5, 2025Delivered 55% sales growth and 30% website traffic uplift through performance marketing. Optimized Shopify and multiple marketplaces including Amazon, Etsy, eBay, and Walmart. Grew online community by 40% followers and 50% engagement. Conducted data-driven segmentation improving customer retention by 10%. Led a 10-member team boosting productivity by 70%. Designed official website and social media campaigns.
Manager Marketing & Sales at Elahee Buksh Group – The Forum Mall (Pakistan)
November 30, 2022 - September 5, 2025Achieved 75% occupancy in retail & offices, increasing rental revenue by 73%. Executed over 120 annual marketing events driving 45% revenue growth year over year. Increased tenant base by 49% via account management and sales strategies. Managed sponsorship-driven events maintaining 75% profit margin.
Assistant Manager Marketing at Elahee Buksh Group – The Forum Mall (Pakistan)
December 31, 2021 - September 5, 2025Generated revenue exceeding 8M PKR via 50+ cultural events and exhibitions, increasing mall footfall by 83%. Boosted overall mall revenue by 80% through below-the-line activities and corporate leasing. Expanded digital presence fivefold through strategic social media campaigns. Represented Pakistan at GOBI 2020 Istanbul.
Marketing & Customer Services Intern at Pakistan Oxygen Limited (Pakistan)
August 31, 2018 - September 5, 2025Conducted and analyzed over 1,300 customer satisfaction surveys, streamlining service processes by 85%. Migrated customer master data from Axon to SAP, optimizing operational efficiency by up to 69%.
Corporate Communications & Sales Intern at Packages Limited (Pakistan)
July 31, 2018 - September 5, 2025Secured a PKR 500,000 deal by targeting top pharmaceutical companies achieving 96% target revenue. Delivered strategic market insights for product positioning in specialty stores, supermarkets, and direct-to-consumer channels.
Brand Marketing Intern at Colgate Palmolive (Pakistan)
August 31, 2017 - September 5, 2025Revamped the Bright Smile Bright Futures Program increasing outreach and engagement by 84%. Launched innovative below-the-line activities boosting brand visibility by 57%.
Human Resources Intern at JS Bank (Pakistan)
July 31, 2017 - September 5, 2025Contributed to the development of a new retention policy for management trainees. Supported formulation of a risk-based remuneration policy.
Teaching Assistant (Sociology Dept.) at Nixor College (Pakistan)
December 31, 2012 - September 5, 2025Delivered tutorials and managed academic resources for over 100 students in the Sociology Department.
Brand & Digital Marketing Manager at CareCloud Inc. (USA)
January 31, 2025 - September 5, 2025Orchestrated rebranding and multiple digital campaigns delivering over 500 leads and 41% ROI growth. Led a 30-member cross-functional team improving productivity by 68%. Managed 45+ global events, strengthening brand visibility globally. Developed 120+ SEO-optimized landing pages and 30+ corporate videos, increasing website traffic by 50%. Directed PR and CEO Thought Leadership, positioning the brand as a market leader. Handled social media platforms and email marketing campaigns increasing engagement reach by up to 70%.
Investor Relations & Communications Manager at CareCloud Inc. (USA)
July 31, 2023 - September 5, 2025Increased investor engagement by 40% and expanded community by 50%. Drafted financial content and secured coverage on Bloomberg, Yahoo Finance, Seeking Alpha, and Forbes. Hosted Pakistan’s First Investor Day 2022 achieving a 100% satisfaction rate from Pakistani financial investors. Ensured 95% compliance with disclosure requirements.
Consultant Brand Manager at Out Origin – Fit Affinity Ltd. (Canada)
January 31, 2025 - September 5, 2025Delivered 55% sales growth and 30% traffic uplift via performance marketing. Optimized Shopify and marketplaces including Amazon, Etsy, eBay, Walmart. Grew the online community by 40% followers and 50% engagement through social media and content strategy. Conducted data-driven segmentation improving customer retention by 10%. Directed a 10-member team, boosting productivity by 70%. Designed the official website and social media campaigns.
Manager Marketing & Sales at Elahee Buksh Group – The Forum Mall (Pakistan)
November 30, 2022 - September 5, 2025Achieved 75% occupancy in retail and offices, raising rental revenue by 73%. Executed 120+ annual marketing events delivering 45% revenue growth year-over-year. Increased the tenant base by 49% through account management and sales strategies. Managed sponsorship-driven events with a 75% profit margin.
Assistant Manager Marketing at Elahee Buksh Group – The Forum Mall (Pakistan)
December 31, 2021 - September 5, 2025Delivered over 8 million PKR revenue through 50+ cultural events and exhibitions, increasing footfall by 83%. Boosted mall revenue by 80% via BTL activities and corporate leasing. Expanded digital presence fivefold through social media campaigns. Represented Pakistan at GOBI 2020 Istanbul.
Marketing & Customer Services Intern at Pakistan Oxygen Limited (Pakistan)
August 31, 2018 - September 5, 2025Conducted and analyzed over 1,300 customer satisfaction surveys, streamlining service processes by 85%. Migrated customer master data from Axon to SAP, optimizing operational efficiency by up to 69%.
Corporate Communications & Sales Intern at Packages Limited (Pakistan)
July 31, 2018 - September 5, 2025Secured a PKR 500,000 deal by targeting top 30 pharmaceutical companies, achieving 96% target revenue. Delivered strategic market insights for product positioning in specialty stores, supermarkets, and DTC channels.
Brand Marketing Intern at Colgate Palmolive (Pakistan)
August 31, 2017 - September 5, 2025Revamped the Bright Smile Bright Futures Program, scaling outreach and designing a global flyer improving engagement by 84%. Launched innovative BTL activities that boosted 57% brand visibility.
Human Resources Intern at JS Bank (Pakistan)
July 31, 2017 - September 5, 2025Contributed to new retention policy for management trainees. Supported formulation of risk-based remuneration policy.
Teaching Assistant (Sociology Dept.) at Nixor College (Pakistan)
December 31, 2012 - September 5, 2025Delivered tutorials and managed academic resources for over 100 students.
Brand & Digital Marketing Manager at CareCloud Inc. (USA)
January 1, 2025 - January 1, 2025Led rebranding and multiple digital campaigns, delivering 500+ leads and 41% ROI growth. Managed 30+-member cross-functional teams, improving productivity by 68%. Oversaw 45+ global events (HIMSS, ViVE, Arab Health, Google Summit) to strengthen global brand visibility. Built and designed 120+ SEO-optimized landing pages and 30+ corporate videos, increasing website traffic by 50%. Directed PR and CEO Thought Leadership, positioning the brand as a market leader.
Investor Relations & Communications Manager at CareCloud Inc. (USA)
July 1, 2023 - July 1, 2023Increased investor engagement by 40% and expanded community by 50%; drafted financial content and secured coverage on Bloomberg, Yahoo Finance, Seeking Alpha, Forbes; hosted Pakistan’s First Investor Day 2022 with 100% investor satisfaction; ensured 95% compliance with disclosure requirements.
Consultant Brand Manager at Out Origin – Fit Affinity Ltd. (Canada)
January 1, 2025 - January 1, 2025Delivered 55% sales growth and 30% traffic uplift via performance marketing; optimized Shopify and marketplaces (Amazon, Etsy, eBay, Walmart); grew online community by 40% followers and 50% engagement; conducted data-driven segmentation, improving retention by 10%; directed 10-member team; designed the official website and social media campaigns.
Manager Marketing & Sales at Elahee Buksh Group – The Forum Mall (Pakistan)
November 1, 2022 - November 1, 2022Achieved 75% occupancy in retail & offices, raising rental revenue by 73%. Executed 120+ annual marketing events, delivering 45% revenue growth YoY. Increased tenant base by 49% through account management & sales strategies. Managed sponsorship-driven events with 75% profit margin.
Assistant Manager Marketing at Elahee Buksh Group – The Forum Mall (Pakistan)
December 1, 2021 - December 1, 2021Delivered 8M+ PKR revenue via 50+ cultural events & exhibitions, increasing footfall by 83%. Boosted mall revenue by 80% via BTL activities & corporate leasing. Expanded digital presence 5x through social media campaigns. Represented Pakistan at GOBI 2020 Istanbul.
Marketing & Customer Services Intern at Pakistan Oxygen Limited
August 1, 2018 - August 1, 2018Conducted & analyzed 1,300+ customer satisfaction surveys, streamlining service processes by 85%. Migrated customer master data from Axon to SAP, optimizing operational efficiency up to 69%.
Corporate Communications & Sales Intern at Packages Limited
July 1, 2018 - July 1, 2018Secured PKR 500,000 deal by targeting top 30 pharmaceutical companies, achieving 96% target revenue. Delivered strategic market insights for product positioning in specialty stores, supermarkets and DTC.
Brand Marketing Intern at Colgate Palmolive
August 1, 2017 - August 1, 2017Revamped Bright Smile Bright Futures Program, scaling outreach and improving engagement by 84%. Launched innovative BTL activities that boosted 57% brand visibility.
Human Resources Intern at JS Bank
July 1, 2017 - July 1, 2017Contributed to new retention policy for management trainees. Supported formulation of risk-based remuneration policy.
Teaching Assistant (Sociology Dept.) at Nixor College
December 1, 2012 - December 1, 2012Delivered tutorials & managed academic resources for 100+ students.
Education
Diploma in Business Intelligence, Digital Marketing & E-Commerce at Institute of Business Management (IoBM)
January 1, 2022 - December 31, 2023BSc, Social Sciences & Liberal Arts (Media & Marketing Sciences) at Institute of Business Administration (IBA)
January 1, 2015 - December 31, 2019A’Levels, Economics, Accounts, Sociology at Nixor College
January 1, 2012 - December 31, 2014O’Levels, 11 Subjects at Haque Academy
January 1, 2001 - December 31, 2012Diploma in Business Intelligence, Digital Marketing & E-Commerce at Institute of Business Management (IoBM) – Karachi, Pakistan
January 1, 2022 - December 31, 2023BSc, Social Sciences & Liberal Arts (Media & Marketing Sciences) at Institute of Business Administration (IBA) – Karachi, Pakistan
January 1, 2015 - December 31, 2019A’Levels, Economics, Accounts, Sociology at Nixor College – Karachi, Pakistan
January 1, 2012 - December 31, 2014O’Levels, 11 Subjects at Haque Academy – Karachi, Pakistan
January 1, 2001 - December 31, 2012Diploma in Business Intelligence, Digital Marketing & E-Commerce at Institute of Business Management (IoBM) – Karachi, Pakistan
January 1, 2022 - December 31, 2023BSc, Social Sciences & Liberal Arts (Media & Marketing Sciences) at Institute of Business Administration (IBA) – Karachi, Pakistan
January 1, 2015 - December 31, 2019A’Levels, Economics, Accounts, Sociology at Nixor College – Karachi, Pakistan
January 1, 2012 - December 31, 2014O’Levels, 11 Subjects at Haque Academy – Karachi, Pakistan
January 1, 2001 - December 31, 2012Diploma at Institute of Business Management (IoBM), Karachi
January 1, 2022 - December 31, 2023BSc, Social Sciences & Liberal Arts (Media & Marketing Sciences) at Institute of Business Administration (IBA), Karachi
January 1, 2015 - December 31, 2019A’Levels at Nixor College, Karachi
January 1, 2012 - January 1, 2014O’Levels at Haque Academy, Karachi
January 1, 2001 - January 1, 2012Qualifications
Digital Marketing Certified
January 11, 2030 - September 5, 2025Kevin Mitnick Cybersecurity Trained
January 11, 2030 - September 5, 2025McKinsey Forward Program (Global Leadership Training)
January 1, 2022 - September 5, 2025McKinsey Forward Program (Global leadership training)
January 1, 2022 - December 31, 2022Digital Marketing Certified
January 11, 2030 - September 5, 2025Kevin Mitnick Cybersecurity Trained
January 11, 2030 - September 5, 2025McKinsey Forward Program (Global leadership training)
January 1, 2022 - September 5, 2025Digital Marketing Certified
January 11, 2030 - September 5, 2025Kevin Mitnick Cybersecurity Trained
January 11, 2030 - September 5, 2025McKinsey Forward Program
January 1, 2022 - November 21, 2025Digital Marketing Certified
January 11, 2030 - November 21, 2025Industry Experience
Financial Services, Healthcare, Media & Entertainment, Retail, Education, Professional Services, Real Estate & Construction, Software & Internet, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Brand Designer
We have the best brand designer experts on Twine. Hire a brand designer in Karachi today.